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Is There a Way to Schedule Bid Changes? (4)

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I have had some success (albeit on a very small sample size) with raising bids super high during my best converting hours on my campaign

However, I don't see a way to automate this

Does anyone know of a way to make this happen?

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Perhaps theOptimizer can help.





You'll probably need to create multiple rules - at least one for increasing the bid and another for bringing it back down.
@platinum should be able to confirm whether this is possible.



Amy

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Thanks for this! I had been told the Optimizer does not do this, but I guess it does!

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Thanks for the tag @vortex!

@sd31677 have you received such an answer from someone from our team?

Actually bid scheduling can be done quite easily with the right rule conditions. Here's how:

First, give your rule a name and select the data interval based on which you want your rule conditions to use.



Then continue specifying your rule conditions.



As you may notice from the above screenshot, besides the performance conditions, I have added another condition like Hour of Day. This condition is used to schedule the rule execution, in combination with the rule execution frequency.

Moving forward you will need to specify how the bid will change.



Then optionally you can exclude specific widgets from having their bids changed by simply specifying their ids in the following screen. Or, you can target selected widgets only by setting the filtering to Inculde.



Specify which campaigns will you apply this rule to.



Then lastly, set the execution frequecy to Every 1 Hour.



Running the rule every 1 hour, will be combined with the scheduled hour set as a rule condition to limit the rule executing only at the selected hour(s).


Following this approach, you can have multiple rules running over one or more campaigns to automate bid changes on selected widgets at specific hours.

For instance, you may have one rule that increases the bid at 10am, then another rule that decreases the bid at 3pm. Another one that increases at 5pm and another one that decreases or resets the bids at 1am.

Hope the above makes sense and solves your needs.

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