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Holiday Campaign Tips from Zeropark [Watch out for these December shopping events!]🎄 (1)

12-14-2021 04:15 PM #1 zeropark (Senior Member)
Holiday Campaign Tips from Zeropark [Watch out for these December shopping events!]🎄

Hey guys,

The Holidays are coming and while it's a great time to sit back and relax, not every affiliate marketer wants to miss out on those extra holiday profits.

After all, the shopping season is not quite done yet and there are still upcoming events that can increase your profits. In 2021, 30% of consumers plan to spend more on Holiday shopping, and only 15% plan to spend less than last year. What's more, consumers in the United States are planning to spend $886 on Christmas gifts on average and this is the highest amount in over 20 years.

While the ongoing pandemic had mixed effects on people's finances, this year, things are looking a bit more optimistic. And that's why, if you don't want to miss out on the upcoming advertising opportunities, here's a short and sweet list of events you need to look out for & tips on how to make money during the holiday season! 🎄💸👇

🚚 December 14th — Free Shipping Day
If you're looking for a super-last-minute campaign idea, this might be it!

This one-day event is by many customers and brands considered a last-minute order date to receive items before Christmas Eve. To make the deal even sweeter, many retailers have now joined the Free Shipping Day event, offering free delivery with a guarantee of reaching their customers on time.

So if your holiday shopping hasn’t been good enough so far or you’ve missed any of the Prime Day, Bid Saves, Black Friday, or Cyber Monday deals — now’s your time to save a bit of cash, too.

And as for affiliate advertisers — free shipping with a guarantee of delivery before Christmas seems like a perfect marketing angle, doesn’t it?

🎁 December 24th — Christmas Eve
It’s Christmas time! Both December 24th and 25th have a strong tradition for gathering with friends and family, whether it’s actually Christmas you’re celebrating or just holidays. Naturally, such celebrations require a great deal of work and preparation… as well as gifts!

Even if we all have been preparing for this day since October 1st, there’s always a ton of last-minute shopping millions of people need to get done on both of those days. That’s why, although it’s definitely the time when things and people tend to slow down a bit, your marketing profits don’t need to.

Don’t think that Q4 is already over — it’s not, and there are still plenty of business opportunities!

How to make sure your marketing campaigns are up and running while you get to enjoy a bit of Holiday spirit, though? Is it even possible? Well… if you follow our tips and prepare yourself well ahead of time, then it surely is!

📦 December 26th — Boxing Day
We told you, it’s December 26th, and marketers are right back at it!

Whether you’re celebrating Boxing Day, or just that day right after Christmas when you’re not quite sure about what’s happening in the world apart from the savage amounts of food you got to indulge in for the last couple of days… it’s a perfect occasion to check out some of the post-Christmas sales! Right from the comfort of your own sofa thanks.

So, while people will turn to their desktop or mobile devices to shop on deals… again, your business and advertising campaigns need to be ready to accommodate your customers’ needs. Just think of all the products people might be interested in right after the Holiday season is gone and New Year’s Eve is on the way — weight loss niche, here we come again!

In fact, these items might not be any different from what you’ve been advertising so far, but your message definitely should be. Tap into what people want and seek at that particular moment to win it at the very end of the year and the crazy holiday season that Q4 is!

🎇 December 31st — New Year’s Eve
Ahh… just one more occasion and we’re past the Golden Quarter. So how to give your profits a boost on the very last day of Q4 2021?

Given that most of both huge outdoor events as well as smaller New Year’s Eve parties might still not be possible this year, just keep doing what you’ve been doing so far — put yourself into your customer’s shoes and try to accommodate their needs. House parties and celebrations mean decorations, gadgets, accessories, clothing (both comfy and elegant, whatever suits us best!), groceries, electronics, music and streaming software, VPN, gaming, gambling, dating… and truly all of that affiliate jazz!

And the best part is you can all set it up way ahead of New Year’s Eve and enjoy the time for yourself. Isn’t the Internet a great place to make business, especially in 2021?

☑️ Holiday Campaign Preparation Checklist
Everyone needs some time off every once in a while. The holiday shopping season is just too great of an opportunity to miss out. Even affiliate marketers, entrepreneurs, and business owners prepare in advance to spend quality time with their families and friends.

You don’t need to worry about your campaigns too much. There are plenty of things you can do to ensure your business stays afloat while you rest. While fully automated affiliate marketing is not yet possible, there are plenty of things you can do to make money while you enjoy the holidays. In short, here are some points to a having a successful holiday break:

Plan ahead of the holiday shopping season – find a way to prepare offers, affiliate products, affiliate programs, landers, and creatives with different angles.
Double-check your campaign setup – if you want to get paid, make sure that every aspect of your campaign is working correctly before you leave it to run unsupervised.
Set budgets and limits – it’s crucial that you do that to keep your campaigns spending evenly and non-excessively, unless, of course, you have an unlimited budget (and are feeling a little crazy).
Rely on notification systems – try to unwind as best as you can’t but don’t skip on reading emails.
Use auto-optimization software – thing like Zeropark’s RBO, custom-made solutions, or auto-optimization algorithms are life (and budget) saving inventions.

✅ Holiday Campaign Strategy Checklist for Push Ads
Assuming you’ve already got some experience running push ad campaigns, you probably know their phenomenon comes mainly from being so user-friendly. The non-intrusive form of a mobile or desktop notification allows users to view the ad content whenever it suits them best. And since push ads resemble system notifications users are familiar with, push ad format comes across as more trustworthy. That’s the benefit that it has over other ad formats within digital marketing like search ads ie. google ads, or social media ads like Facebook ads, which are more obviously advertising something.

If you choose to run push ad campaigns (as you should) during that end-of-the-year period, here are some very important points to remember:

Go for e-commerce and travel vertical and combine them with holiday shopping season offers targeted at desktop devices. In this way, you address highly motivated users, already proactively searching for products related to your angle. And it still allows you to get even more granular with your niche offers and targeting.
Make the most of the last-minute shopping frenzy! But remember that you’re not the only one trying to benefit from the affiliate business during the holiday shopping season. Act both tough and clever to break through push traffic competition.
Use spying tools wisely and don’t limit yourself to typical push ads campaigns only! If you want your ads to excel and get user attention they need to offer them what they need, in a form they haven’t necessarily seen five times during this morning already.
Fight banner blindness and creative fatigue by keeping your push ads unique, fresh, more diverse, and also interactive. Strive for greater user engagement and boost your push campaign performance. Reach out to your traffic source representatives and see if they’re able to provide you with fresh whitelists of top sources suitable for your campaigns! These might bring you the needed injection of fresh users who will be very much prone to engage with your ads.
Avoid ad burnout by improving your targeting choices. Start with desktop and work your way through granular country and region targeting, swapping sets of ad creatives, also watching out for when and how often your push ads would be displayed, to ensure the ad life-cycle isn’t going to be too short.
The Golden Quarter period isn’t over yet and money’s still on the table. Make use of all the resources the affiliate marketing industry offers you and scale up your e-commerce and travel campaigns getting way ahead of your competition.

You can still squeeze out some profits from 2021. Just keep these tips in mind and have a happy, happy holiday season!

P.S. Our friends from Voluum have a sweet Holiday promo going on. If you need a new tracker, you might want to check out that deal (psst 🤫 it comes with $500 Zeropark extra credits 😱🤯 )!

Magda

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