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Facebook Ads: Which vertical to start with? (18)

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Hello Guys,
I started CPA ecom campaign in Facebook and I was promoting a joint pain relief oil in 3rd tier country but I didn't got any fruitful results. So just need a quick brainstorming with you all! Which vertical should I exactly start with? Is ecom good as a newbie or any geo suggestions for a newbie? And how to choose the offers wisely?

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What audiences were you targeting?

For something like joint pain relief, I've found the best audience to be 45+. But I was targeting NA, not tier 3. Which geo were you running in? I'll see if I can find some stats on joint pain for that geo.

Also worth a try: Target men and women separately using creatives that have male/female models/users.

As for verticals that work on FB - ecom can work yes. Lead gen. It's all about matching up offers with the right audience. Learn what types of audiences can be targeted on FB, and you'll have an idea what types of offers can convert. I talked about audience targeting in my newbie tutorial

https://stmforum.com/forum/showthrea...rgeting-Part-1

https://stmforum.com/forum/showthrea...rgeting-Part-2

Also: Browsing through an FB spy tool can give you a lot of insight on what types of stuff people are promoting.

I've also listed some options here:

https://stmforum.com/forum/showthrea...hat-to-Promote

Hope that helps!



Amy

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Hey Amy,
Thanks for the input. I was targeting India and 25+ male were converting but the main issue I faced was of lead quality. I was getting the leads but they were not converting at the end. So I think in 3rd tier countries there must be quality issue. So do you prefer to start e-com in 1st tier? And what kind of offers should I try and how to find the best offers?

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Are you trying to make a sale here? They say it takes seven "touch points" to make a sale. And now they are saying the number has risen to 15 these days. Will you pull out your credit card right away to someone you don't know? People buy from those who know, like, and trust. Yes, you see gurus make sales right away, but it can be a bit tricky... Their pixels have learned who the ads are to be shown and generally its impulse buys.
In your case it's best to break even with the initial campaigns and then do email follow-ups so they buy over a course of a year. If you know what you are doing you can get 30 percent or more of your list to buy in a whole year. And it would be great if you get 0.5 to 2 percent to buy depending on your offer, creative, optimization, etc. and again that figure should be profitable.

P.S. Also Facebook Messenger is great these days. Not sure about the future.

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India is known for very low approval rates, especially with COD offers. I have exactly the same experience... I could get tons of leads or orders, but the approval rate was 20% or less.

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Ecom does convert in lower-tier geos, but India seems to be infamous for lack of conversions no matter the ad platform.

Perhaps try lead gen offers that don't require a lot of commitment on the user's part. This is a good idea for more reasons than one. Since the IOS14 changes, retargeting has lost its effectiveness (as the lack of info makes retargeting no longer accurate). So for offers that requires selling to multiple times before they'd make the purchase, it has become harder to run run those on FB.



Amy

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Ironically, my first conversion was from India (if you check my first few posts here) and strangely enough I got around 76 leads or so, and ALL of them got approved! Wasn't too bad either with -50 percent ROI.

surely we Indians are "crazy."

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Quick question - there are more android users in India I think, so would iOS14 matter here if they target android and desktop. Want to know (ignorant).

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COD offers... people return a lot here. Pretty risky. Some ecom portals here do a phone authentication after a COD order, which I think is smart and have certain post codes excluded from COD. Amazon India does not generally offer COD in most places. It's tricky how ecommerce space works in India... two Amazon employees here founded Flipkart that sidelined Amazon for a few years. Then Mr. Bezos decided to focus on the Indian market and threw Flipkart out of business within months. They had no option but to sell it to walmart. And the COD offers I am talking about that ask us to an authentication is from Flipkart. Amazon rarely offers COD and in some select postcodes.

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This is what exactly happened with me I got many leads but my approval rate is just 15%.

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I tried to get leadgen offers for India or any 2nd or 3rd tier countries but mainly I found were of adult and weight loss and also the payout was way low to run it on Facebook. Do you prefer to run CPA offers in Thailand?

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Just imagine an auto driver in India or someone in a remote village who does not understand any English clicking on your ad and then entering a random email with spelling mistakes... probably the same won't happen in other countries. That perhaps explains why the leads don't get approved. For COD offers many will do that for the heck of it and for some "fun." You know the Indian society well.
That is less of a problem for ecommerce portals like Flipkart who do their due diligence and include only post codes that are less problematic and from posh areas of various cities. But for other websites who outsource the affiliate recruitment part to affiliate networks, who cares if you lose money?! And if there are order cancellations, they have nothing to lose and they did not pay for the traffic. So, it's a win-win for them at your expense.

I remember the offer in India I was talking about was an adult offer ( like "enhancement" pills) and the lander was in Hindi and I direct-linked, didn't even have a tracker installed. Despite doing everything wrong by the text book that got -50 percent ROI was a miracle indeed. I guess all the leads were approved then because they asked for phone number and not email and the language was okay for everybody. Just assumptions anyway.

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I also used Hindi lander and in that the user have to enter their cell numbers and they entered too but when the adv called them for order confirmation they were like "No we didnt ordered this product and we dont know anything about this". This is what actually happened with more than 80% of my leads.

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didn't happen to me then. I just assumed... but you know it happens all the time here in this country. yeh mera india!!! ( English: This is my India!!!)

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Anything could happen in India

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Agree!!!

Thank God you did not take offence. Many Indians get upset when I speak things I don't like in this country on an international portal. It kindles their "patriotic sentiments"

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Ah you're right! I completely didn't think of that - haven't run in tier 3 a lot on FB, especially in recent years.


@isha_18 I looked up some stats on joint pain for India:

https://bmjopen.bmj.com/content/6/12/e011925



Also check out this article:

https://timesofindia.indiatimes.com/...in-india-5191/

These can really help with angles if you ever want to give the niche another try. Perhaps with another offer.

And if you want to explore ecom further, studying these stats may help gain valuable insight:

https://www.statista.com/topics/2454...erce-in-india/

Peoples of India are definitely spending money online:

https://economictimes.indiatimes.com...0.cms?from=mdr

If you have the time, maybe you can do some research to find out how many people are shopping on sites/apps OTHERS THAN the big ones: Amazon, flipcart etc. I don't know the buying culture in India - whether people are trusting of sites that aren't well-known.

Doing this kind of research can really give you an advantage when it comes to choosing products/offers to promote, angles to use, and people to target. No matter which geo you may choose to target.




Amy

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Thank you so much Amy for this useful resources.

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