curiosity... (3)
...is one of the few key reasons why people click through from your ad to your lander.
Here is a great example from another industry...
The original source:
http://www.georgelois.com/pages/mile....hilfiger.html
thanks tijn! this reminds me to try and start a conversation in the target demo's head with my adcopy... questions are great!
Awesome example of some ground breaking print advertising.
I love reading David Ogilvy's books and seeing how marketing has evolved... or actually hasn't... that much :-)
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