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Unlimited mailing (16)

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Hi!

How are u guys? I Hope you are well

I recently completed one of my tools at my agency.


I am able to scrap e-mails from Instagram (e.g. according to the hashtag or followers from selected accounts )


In addition, I have a legal database of 100 million Americans and machines that allow me to send 1 million emails a day. (all process is legal)


And here comes the question ... how to use it?


I thought about affiliation, but a cool e-mail is not enough. Before I sit down to my own analyzes, I was curious about your opinion.


if I get a conversion of 1% ... it gets interesting (I have already done such results, but the scale is smaller)


do you have any ideas ?

Best Regards

Alan

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The first question to ask is: How targeted is the list?



Amy

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HI thanks for response!

The list is for people over 30 who want to lose weight. It is very general, so we can really offer a lot of products.

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I'm having a hard time to believe that a DB that contains pretty much 1/3 of all the US population could be legal How was it obtained and what did those users agree to?

But let's put my doubts aside and let's assume you are legally allowed to email those people. With such large audience, I would look at the options to create my own products in the niche... or at least a whitelabel in cooperation with some diet brand.

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Matuloo, thanks for reply. I can assure you that the shipping process is legal We have own infrastructure that allow us to send emails to those people.

BUT those emails are COLD. Its our first contact with them when we send an email.

I was thinking about some offers here to start but I think just sending ppl straight to the sales page not going to work. There needs to be some kind of funnel and building a trust first.

The possibilities are huge. And if you had such an opportunity, what would you do?

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First thing: I would sign up to all sorts of mailing lists in the same niche, that have the same/similar audience. Regularly read through content you get from them to learn stuff like how to keep your audience happy/engaged, and what kinds of products and offers are being promoted currently.

Of course you wouldn't copy their content completely, but it can be a major source of inspiration that can save you a ton of time.

You can check to see if the products being promoted have affiliate programs and promote the same/similar.

Once you have stats on what types of stuff sell best, consider creating your own brand of products (physical and/or digital). Or simply promote more of the same.

You can also further segment that huge list by asking that broader audience to fill out a form in exchange for some sort of incentive (lead magnet or discount for product/service). Niche lists can convert way better than broader lists - whether you end up monetizing them yourself or charge others for mailing to your lists (or both).

Examples of further segmentation: Gender (male vs. female), reason for wanting to lose weight (look better vs. improve health; some may be interested in bodybuilding). Being able to customize product recommendations and advertising angles to each segment can be a big advantage to maximizing ROI.

Hope that helps!



Amy




Sent from my iPhone using STM Forums

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Well, since this will be your first contact with those people, I have my doubts about the legality of the process, but I'm not an email guy so there might be some loops I'm not aware of

Anyways, you need to segment the list somehow. I would use a questionnaire to do this.

Identify a pain point that almost everyone in the niche has, it must be as broad as possible and relate to as many of them as possible... 100% is not possible, but you need to get close.. You will use this as the main angle of the initial email and those who click will be sent to a landing page with the survey on it.

Given the nature of the list (people wanting to lose weight) I would use something like : "What holds your from reaching the weight you want?" or "What holds you from losing weight?" .... the logic is simple, most people want "better" weight, but won't do shit about it from whatever reason. And those who already do something are likely not the best customers for whatever weight loss product you will be selling. So problems with starting to lose weight might be a pretty good angle.

Now you need to analyze what products you could promote, look at their benefits and what they solve... then model the survey questions around it.

Making up some possible products now.... Let's say there will be a product that works for 50+ people only, or one that works for females who already have kids only, or one for males who have a specific health condition.

Now, the survey questions need to lead to results that match the products, or in other words, they must help you identify customers who are good buyers for a specific products.

A sample "path" could look like this :

Question: What holds you from loosing weight? Possible answer "I'm lazy".
2nd question: Male or female? Answer: Male
3rd question: Any health conditions that prevent you from working out? Answer: Yes, I have this and that...
4rd question: Age? Answer: 50+

So, now we know we have a lazy male who doesn't want to work out, is 50+ and has some health conditions.... Thats a perfect candidate for some magic pill made from "all natural" ingredients that won't hurt him and we need a specific type aimed at 50+ demo, so males with lower testosterone production

I made all this up and I know it's very generic explanation, but I hope it was good enough to demonstrate what I had in mind

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This is actually not illegal as per the CAN-SPAM act, which is way less restrictive than EU regulations, IF you put the right info in the email.

But if you do scraping and mass mailing, you are going to soon discover honeypots and blacklists. Even if legal, your mails are going straight to spam if you send these volumes without the adequate setup.

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Also worth mentioning is that you don't necessarily even need to create questionnaires to segment your list (as I suggested above).

You'll be sending out all kinds of offers to your "broad" list - you can gauge interest based on what links a person clicks on. Also, the number of people that click on each link can tell you what percentage of your list is 1)active, and 2)interested in that sort of offer.

So you can build sub-lists/niche lists just based on clicks, e.g. people that have clicked on a link to a bodybuilding product, or a fat-burning product, or membership to workout videos.



Amy

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Thank you guys for help!

I know segmenting the list will be a key.

We ran some small test on 30k emails for weight loss offer. Offer works like this:
1. Site
2. Simple form (name, email, phone)
3. Call center
4. Sale

So we didnt set up any tracking and we dont know what our open rate was.
We know that those 30k e-mail generates 103 clicks.

BUT there was 0 for submits.

WHICH leads to the problem of quality and funnel. Also might be that the offer doesnt convert that well.

Thats why I am thinking just sending an email and direct people straight to the offer or lander is no hey way to go.
Maybe some kind of follow up system?
Like:
#1 Mail - Question if you are interested in XYZ. If yes hit replay
#2 Mail - If person replay give them some more information without sending link yet. "It is confidential and only few selected people will get an access to this bran new formula to XYZ. If you are serious about that please replay and we will choose 10 lucky people
#3 Mail - Congrats we chose you. Here is this brand new method to XYZ. Check this out and let me know what you think
#4 ,5,6 Mail - Sales follow ups

I just made this up, but to me it makes much more sense than just blasting emails to cold people that dont even know us and doesnt trust us.

What you guys think?
Something like this even makes sense?

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This is too many steps, almost all will ignore it and not reply at all. People generally don't like to reply to promo emails. I would go with a simple enticing copy that many would want to click on and then try to segment, or funnel these users on the LP.

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As Matuloo said I would also recommend you to go for a mass appealing copy. What data fields do you have from these users besides email? There are simple tools out there (or you can make your own) to segment the list on gender (based on first name). This would already give you some more specific options.

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Different offers require different degrees of preselling. You'll never know for sure unless you test.

Also: Are you sure the list quality is there? Unless you can get some RELIABLE benchmark stats from the list owner on open and click rates and what kinds of content they typically send, you'd have no idea whether your mailing or funnel is good or not (for the quality of the list).

So: You'll need to test - different funnels, different product types.

But for starters, try to pick products/services that require the LEAST amount of preselling, and the least amount of action and/or money from the user, in order to establish some benchmark stats for yourself to gauge the quality of the list. Typically this would be either a "trip-wire" product or a lead gen offer, and not a subscription or a high-end/expensive product/service.

And picking products/services that are popular but not saturated is also essential.

If you can make stuff like that work, then you can work up to more complicated stuff (that requires more preselling and more action/money from the user). If not - then maybe the list quality is so bad that it's not worth the time.

Either way, it would be good to find out as early on as possible.

Another question: Are you the only one emailing this database of 100 million people? There's nothing worse than blasting to a massive list that has been bombarded by lots of emails.



Amy

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So we decided to send simple lead magneta t the beginning.

We will see how many leads we can get from sending 100k email. It will tells us something about the list quality

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Good, 100k is a large enough sample, just make sure you pick those 100k randomly. It needs to be a mix of email services such as gmail, dedicated domains, ISP domains etc... I'm sure you know what I mean. Don't just grab the first 100k entries from the DB as you might hit a poor "cluster".

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hello, if you want you can pm me and lets create some fb audiences on my agency accounts for niche testing... I used to do emailing, is the most expensive set up ever if you really want to inbox them...

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