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Expanding from Outbrain and Taboola to Revcontent (6)

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Hello guys,

I've been running native ads on Outbrain and Taboola for some period and I've some success and quite good profits.

Now I'm curious to test some US nutra stuff on Revcontent and I'd love to hear your opinions.

In addition I have some questions to ask in order to get a better understanding about Revcontent System/algo/campaigns/optimization, etc..

1) how can I get a rep? it's required X spent/deposit or maybe is there any other way?

2) how tough it would be to see some green camps and profits on Revcontent after I've already had bunch of camps in Outbrain and TB and green camps?

3) how is the US bids/cpc's prices compare to OB/TB?

4) how large is their US traffic and whether is it possible to manage a big camps and make a decent scale?

5) is there any difference with the optimization approach compare to OB/TB which I should take into consideration and might take some time to learn?

6) How its algo behavior and how it preforming compare to OB's Fully/Semi auto and TB's smart bid?

Your help would be much appreciated

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Revcontent is definitely a great network and large part of their inventory is US based, so it should be a good choice. From what I know, their traffic quality is a bit lower than what you can buy at Taboola or Outbrain, but the click prices should reflect that too and they are less strict in what they approve.

But anyways, let me tag @jack_l here, he knows way more about native traffic than I do... let's see if he has some time to help you out @platinum is another native expert we have on the forum, so lemme tag him too.

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Thank you so much for your comment @matuloo

Can't wait to their comments

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Hey @sportex -

It's been quite awhile since I've ran on Revcontent... mostly because I don't do that much US stuff and they are very US-focused... but I'll answer the best I can.
@jaybot is actually probably the best source for up to date info on Revc.

Here's my thoughts though:

1) Re: getting a rep, probably just spending x amount of money, whatever that is... I don't think there's necessarily a big advantage to having a rep though, since their moderation is much less strict.
2) and 3) Revcontent can be a little pricier than OB and TB because they allow more aggressive nutra type stuff, which has higher epc's, and thus ends up meaning higher cpc's on the best Revcontent inventory. That also means it can be a bit more difficult if you're running whitehat stuff, since it has to compete with the more aggressive nutra stuff, unlike on OB and TB. With that said, there's no shortgage of whitehat lead-gen and other stuff on Revcontent. In addition, you can get away with things to boost your epc you can't do on OB and TB, like having an an exit-pop "offer wall" of "ads" to other offers, etc.
4) If I remember right, OB and TB are around 1.2 Billion total USD ad spend per year, and Revcontent is around 10% of that, and the vast majority of their spend is in the US, so if I had to guess (very rough guess) I'd guess they have around 40% of the US ad spend per day vs OB and TB, but again, this is a very rough guess. I have heard of people spending $xx,xxx per day on Revcontent occassionally, but never $xxx,xxx as I've heard of on Taboola once or twice.
5) and 6) When I was running on Revcontent they didn't seem to have a working "SmartBid" model... I think they did have one, but I had never heard of anyone using it successfully. Could be different now, but when I ran on it I would just do run-of-network campaigns and I would use TheOptimizer to auto-block sites for poor performance.

But yeah, if you have a working funnel on OB or TB, I would be surprised if it didn't work on Revcontent as well. If its not in the US though you may run into issues of scale, since there is vastly less non-US traffic on Revc vs OB and TB.

But yeah, great network, I like Revcontent very much

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If you're successful on OB and Taboola, revC will be a walk in the park.

Compliance is very lenient, but as @jack_l says, this drives up CPCs and is actually more expensive than OB or Taboola, but much less volume. Still plenty to go around though

Getting a rep and/or manager doesn't help much, but ask any network AM and they can hook you up with whoever off-the-bat. If they can't just ask me or whoever and I'll get you introduced.

No smart-bid, so closer to semi-auto on OB. Definitely a lot harder to optimize, but if you got a working funnel on the other two, it will mostly just be cutting shit widgets at 1x payout and/or 30 TS clicks and less than 5% LP CTR. When you find a placement that converts 2 times or more (profitably), then you can raise CPC to like 80% of the EPC to open up more of that pubs widgets plus get more traffic.

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Interesting to hear that CPCs are actually higher on Rev, when I was running there (which was quite some time back) it was actually the other way around

Thanks for taking the time to help the OP out guys, much appreciated!

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