Are the major ad platforms involved in affiliate marketing? (7)
Are the major ad platforms involved in affiliate marketing?
Hey!
Tell me, have you ever noticed that big companies like Apple are doing affiliate marketing? Have you noticed that they buy ads on other ad networks?
A similar scheme is described in this article: https://www.forbes.com/sites/johnkoe...h=11e6fdd01b52
They buy it on Google, Facebook, instagram.
They won't buy pop, push, redirect traffic from small ad networks.
Interesting, but honestly I don't understand why the companies complain.
So apple is spending their own money to promote the apps of third parties and in exchange, they collect the 15-30% fee when the customers subscribe. So the app developers get to keep 70-85% of the revenue without any ad spend. What's wrong with that?
To me, this looks like someone didn't properly analyze their numbers or these app developers have insane ROAS with their own campaigns.
okay, have you seen any examples yourself? maybe articles?
Have you encountered similar situations? Have you read any studies? Stats?
This is quite a specific situation so its hard to find some other example where a company would do exactly the same.
But I have a few examples that are similar.
I was involved with a real estate portal, couple years ago and what we have been doing was to use real listing as ads. So we were actually spending our own money to promote some listing of a random relator. In some cases, these realtor were promoting their own listing on google ads too... so it is somewhat comparable to what apple is doing.
We've been doing the same with another portal I had ties too... this time selling used cars. Whenever we saw some special vehicle being sold, some sports car for example, we would use that listing as an ad and promote it. So again, spendign our own money to promote someone's listing.
Our intention was to get more traffic to the portal and raise the awareness, apple is doing this to collect more commissions... so yes, it's not exactly the same but there are similarities.
Another one... I've seen Udemy running ads for specific courses sold via their platform, that's quite similar to the apple example too.
Brave got in some heat because their links to Amazon apparently included affiliate links, however it sounds like it was an accident rather than purposeful.
In general though massive companies doing anything we would construe as "affiliate marketing" is going to be something a little different anyway, since the sheer volume they would likely bring to any "affiliate" offer means that the respective internal teams are usually coordinating and developing some kind of contract or agreement anyway.
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