I have a tip that might be helpful.
This week I hired a young tik tok "consultant" to give me ideas about content to be used in advertisements, that is, an expert and video creator, but not that she will make the videos, but rather provide guidance and maintain them with community DNA.
Investing in it is worth it because although many content creators have large audiences, most do not make money, as the tik tok gives large volumes of views for everyone, kind of trivializing the reach and making it a non-decisive fact for contractors.
So if they join the network, it's easy to find someone with more than 100,000 followers who doesn't have sponsors and charge a lot for videos or consulting.
I'm paying R$350.00 (approximately 50 dollars) per week for this consultancy and I've learned a lot already and I sharply increased the ad engagement, ctr went up a lot, cpm was very low and sales started to appear more consistently. Besides reducing it almost to zero the disapproval of advertising.
Ps. But one thing you have to understand, not all niches work, I recommend skin care, professional courses and useful physical products to use on a daily basis at home
i hope i have helped with my experience.
Att, Carlos A.Witte
So to make sure I understand, you hired the person to consult and give advice on creating ads, not to make them for you?
How did you find the person, just message creators who had a lot of engagement on their videos?
Yeah nice hidden advertising. Go on some stupid forums with your low advices!
I'll explain better.
I hired a content creator, a "tik toker", who is a person who understands how to create engaging videos.
Then I hired her to say what kinds of videos we should build to be able to use them as ads, but she doesn't deal with ads, the ads are our agency.
She's just a person who says how we should build the ads in the sense that it blends in with the content without looking like an ad. It doesn't mess with the operational, it doesn't create campaigns, that's already completely mastered, we just want someone to guide us how to better communicate with the tik tok user.
Anyone who advertises as he does elsewhere will fail miserably. Now it really is a new way that a veteran like me needs to adapt.
Att, Carlos A.Witte


exactly! 
the one you mention is not our agency,
it's someone with the same name copied, we changed the name in 2013, our agency today has another name, but I keep this nick name still. Our agency is currently called "gestraffic". Thanks for commenting!