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Is Day-parting a Great Way for Taboola? (3)

11-27-2021 02:03 AM #1 cpno1881 (Member)
Is Day-parting a Great Way for Taboola?

I'm running Lead gen campaigns in Taboola for a few days now and discovered some hours of the day, it converts well with good ROI but some are not.

Overall, this campaign is a little bit green in some days but I really want to get higher margin and more profit from it. Just considering doing the day-parting for this campaign. On the other hand, I'm worried if I did day-parting, will it influence its algorithsm and making it run badly. I heard these days Taboola is trying to make it more like FB.

Did anyone who has run Taboola and do the day-parting end up with good results? Thanks

11-27-2021 02:33 AM #2 jack_l (Veteran Member)

Quote Originally Posted by cpno1881 View Post
I'm running Lead gen campaigns in Taboola for a few days now and discovered some hours of the day, it converts well with good ROI but some are not.

Overall, this campaign is a little bit green in some days but I really want to get higher margin and more profit from it. Just considering doing the day-parting for this campaign. On the other hand, I'm worried if I did day-parting, will it influence its algorithsm and making it run badly. I heard these days Taboola is trying to make it more like FB.

Did anyone who has run Taboola and do the day-parting end up with good results? Thanks
Yes, I would absolutely recommend day-parting

I've had some Taboola lead-gen camps that I've literally only run M-Th from 9 am to 12 noon

With that said, there's others I've had set to 24/7 that do great...

If you already have one going well at 24/7, I'd clone a copy of it and set the copy to a strict day-parting schedule, then you can see how they both do and adjust the budgets on them accordingly

Also another related note... you can absolutely pause and un-pause Taboola camps every day and they'll still do well... I used to worry about doing this but have been doing it for over a year now on certain camps and it does not seem to have any negative repurcussions at all.

11-27-2021 06:41 AM #3 cpno1881 (Member)

Thanks @jack_l. That's a great suggestion. Will definitely try to duplicate a new campaign and do the day-parting

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