Test: Push vs InPage vs User Freshness Levels (22)

Today I want to show you the results of some tests that I was doing recently.

Background: Most of the time I am doing so many things that it can be really time consuming and just too much to get done by a lone wolf.
That´s why I wanted to find out what exactly works best for my campaigns so that I can dedicate my precious time to the good stuff and ditch everything else.

Offers were not that important for this mission, I was more interested to see what campaign setup is bringing best results.
I also didn´t want to start something completely new, I just wanted to see how I can improve my current Push and InPage setup to get most out of it.
In the end I work already pretty effective in terms of quantity when it comes to campaigns but time is a limited factor that can´t be scaled so it´s probably not the worst idea to check from time to time how we can improve our workflows although they are actually pretty good.

With the tests I mainly wanted to find out three different things:

- How does the performance compare between Push and InPage
- How different user freshness levels perform in comparison
- What is the most effective setup for testing/scaling

Of course I know that fresh subs (mostly) convert better than old subs but now I wanted to have real numbers from a direct test.
Additionally I never ran a real comparison between Push and InPage so this was also interesting for me.

When it comes to testing and running campaigns we can probably divide affiliates roughly in two different groups.

One group tests slowly and careful to minimize the risk of losing money.

The other group wants to get results as fast as possible even when this increases the risk of losing money.

I am definitely in the second group.

The „slow but safe“ approach would be something like create one test campaign, wait for results, when it succeeds create first scaling campaign, wait for results, when it succeeds create the next scaling campaign, then rinse and repeat that process.

For me that approach just costs too much time.

My usual approach is to test many things all the time and as soon as I see potential in something I create lots of campaigns for Push and InPage to scale hard from the beginning.
I just keep everything running and stop the bad campaigns and move on but I never did a real comparison about the same funnels on different ad formats and user freshness.

The lost money from failed tests (and these are quite a few) can all be earned back from the successful campaigns but time is a limited resource and once it´s lost it will be lost forever.
The tests were not that much about trying to keep potential losses as low as possible, for me it was more important to find out how to make the best of my precious time.

I mostly have so much work or plans that I can´t get everything done so I started to think about ways to use the time more efficient.

Now where the tests are finished I see that it was definitely a good idea to run the comparison.

It´s not only that it gave me insights that help me to focus on campaign setups with higher positive impact on my overall performance, it can probably also help to scale better (more volume) and it should definitely save me some money.

We all have our own ways to run our campaigns but I hope my findings can help others as well.

Campaign Approach Before The Test

Usually when I test campaigns for Push and InPage I check the available volume and bids for my targeting and depending on the results I create a test campaign.

When the test shows good potential I create campaigns on several different trafficsources for scaling.
On each trafficsource I then create campaigns for Push and InPage as well as different user freshness when the platform supports it.

This approach is based on the assumption that Push and InPage traffic often/mostly performs quite similar and works for the same offers.
When the test campaign is profitable then most of the scaling campaigns should also be profitable so more scaling campaigns = better and more user freshness levels lead to higher volume.

With this approach just one profitable test campaign can easily result in 50 or more scale campaigns.
That´s only for one profitable test campaign, now imagine you already test many campaigns each day and you will get a rough impression about the number of possible scaling campaigns.

Of course not all tests are successful and even when the test campaigns succeed there´s no guarantee that all scale campaigns will be profitable as well so with such a mass testing/scaling you can also lose quite some money.

Once you get used to that flow it doesn´t take long to create dozens of campaigns and when you don´t mess it up completely the losses will also be compensated by the winning campaigns so that approach is working pretty good already.

Nonetheless a improved flow should either help to make more money from the same efforts or make same money with less efforts.

The Test Setup

For most of the test campaigns I used offers that are usually performing pretty good but I also tested some new offers.

To get a better overall impression I didn´t run the tests on a single trafficsource, instead I used 8 different trafficsources for it.

In the campaign groups with user freshness targeting I used 3 different freshness levels to keep it simple.

The tests were running for 8 days and I created 99 test campaigns.

From these 99 campaigns only 57 were relevant enough for the final result.
The remaining campaigns received not enough volume or the general performance for that test group was so bad that it wouldn´t make sense to use them as well.

The campaigns with low volume/conversions that made it to the results were with higher payout offers and I wanted to include them anyway when their performance difference is still enough despite the low volume.

Total stats for the 99 test campaigns:
491092 clicks
7392 conversions
$3667.69 revenue
$3433.69 cost
$233.60 profit

Stats for the 57 final campaigns:
448892 clicks
6976 conversions
$3437.63 revenue
$3049.36 cost
$388.24 profit

The numbers below will probably be slightly different because they changed a little bit in the tracker between grabbing the total stats and grabbing stats per test group.

I didn´t set strict budgets or limits for the campaigns because the volume between Push and InPage as well as the volume between different freshness levels can be so different that the tests wouldn´t be easy doable when I would try to run them all under equal conditions.

The test were not ran with scientific thoroughness but that´s not important, the results give a good impression about room for improvement anyway.

I also don´t post the profit or ROI per campaign because I want to test for performance and even when all campaigns in a test group would run on loss there could still be a clear performance winner in relation to the other elements.

I always used 1 funnel and one trafficsource per test group, 1 campaign per ad format/user freshness combination and for the sub freshness/activity levels I will use numbers 1-3 where 1 is freshest/highest activity and 3 is oldest/lowest activity.

As you will see below, I also won´t post the trafficsources because the tests shall be general and not platform specific tests about Push vs InPage and the different freshness levels.

Different bids per ad format/freshness combination were also not considered because this would go way beyond the scope, this could be a topic for a future test.

Results

Funnel 1

Push Freshness 1: 610 clicks, 14 conversions, 2.30% CR
Push Freshness 2: 377 clicks, 2 conversions, 0.53% CR
Push Freshness 3: 320 clicks, 0 conversions, 0.00% CR
InPage Freshness 1: 731 clicks, 10 conversions, 1.37% CR
InPage Freshness 2: 54 clicks, 0 conversions, 0.00% CR
InPage Freshness 3: 621 clicks, 0 conversions, 0.00% CR

Result freshness test: Fresh users convert best on both formats
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Not enough difference for meaningful results

Funnel 2

Push Freshness 1: 2646 clicks, 71 conversions, 2.68% CR
Push Freshness 2: 2977 clicks, 23 conversions, 0.77% CR
Push Freshness 3: 2482 clicks, 31 conversions, 1.25% CR
InPage Freshness 1: 1436 clicks, 23 conversions, 1.60% CR
InPage Freshness 2: 1145 clicks, 8 conversions, 0.70% CR
InPage Freshness 3: 1460 clicks, 7 conversions, 0.48% CR

Result freshness test: Fresh users convert best on both formats
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: , Higher volume on Push, all Push freshness levels have more volume than their InPage counterparts

Funnel 3

Push Freshness 1: 52791 clicks, 2444 conversions, 4.63% CR
Push Freshness 2: 69114 clicks, 1392 conversions, 2.01% CR
Push Freshness 3: 7044 clicks, 106 conversions, 1.50% CR
InPage Freshness 1: 1014 clicks, 11 conversions, 1.08% CR
InPage Freshness 2: 4202 clicks, 52 conversions, 1.24% CR
InPage Freshness 3: 3639 clicks, 19 conversions, 0.52% CR

Result freshness test: Fresh users convert best on Push, mixed results on InPage
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Much more volume on Push than on InPage, all Push freshness levels have more volume than their InPage counterparts

Funnel 4

Push Freshness 1: 2747 clicks, 24 conversions, 0.87% CR
Push Freshness 2: 3697 clicks, 30 conversions, 0.81% CR
Push Freshness 3: 2579 clicks, 7 conversions, 0.27% CR
InPage Freshness 1: 15842 clicks, 276 conversions, 1.74% CR
InPage Freshness 2: 7463 clicks, 24 conversions, 0.32% CR
InPage Freshness 3: 12718 clicks, 26 conversions, 0.20% CR

Result freshness test: No clear winner on Push, fresh users perform best on InPage
Performance Push vs InPage: Mixed results, freshness 2 and 3 are better on Push, 1 is better on InPage
Volume Push vs InPage: Much more volume on InPage than on Push, all InPage freshness levels have more volume than their Push counterparts

Funnel 5

Push Freshness 1: 3638 clicks, 27 conversions, 0.74% CR
Push Freshness 2: 5984 clicks, 27 conversions, 0.45% CR
Push Freshness 3: 3946 clicks, 7 conversions, 0.18% CR
InPage Freshness 1: 3196 clicks, 27 conversions, 0.84% CR
InPage Freshness 2: 1072 clicks, 4 conversions, 0.37% CR
InPage Freshness 3: 2894 clicks, 3 conversions, 0.10% CR

Result freshness test: Overall freshest users convert best
Performance Push vs InPage: Mixed results but also not that much difference
Volume Push vs InPage: More volume on Push than on InPage, all Push freshness levels have more volume than their InPage counterparts

For the next tests I used a different setup.

Here I created only 1 campaign for Push and 1 campaign for InPage where I targeted all 3 user freshness levels together.

That way I wanted to check the impact on volume and performance.
These were CPA Goal/Smart CPA campaigns so the algo decided where to send how much volume.

Targeting, funnel and bid were exactly the same in both campaigns.

Funnel 6

Stats total
Push Freshness 1-3: 51896 clicks, 1083 conversions, 2.09% CR
InPage Freshness 1-3: 10400 clicks, 132 conversions, 1.27% CR

Stats by freshness level
Push Freshness 1: 13277 clicks, 454 conversions, 3.42% CR
Push Freshness 2: 34624 clicks, 565 conversions, 1.63% CR
Push Freshness 3: 3995 clicks, 64 conversions, 1.60% CR
InPage Freshness 1: 282 clicks, 5 conversions, 1.77% CR
InPage Freshness 2: 346 clicks, 10 conversions, 2.89% CR
InPage Freshness 3: 9772 clicks, 117 conversions, 1.20% CR

Result freshness test: Fresh users convert best on Push, lowest freshness convert best on InPage
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Much more volume on Push than on InPage, only InPage freshness 3 has more volume than its Push counterpart

Funnel 7

Stats total
Push Freshness 1-3: 3334 clicks, 19 conversions, 0.57% CR
InPage Freshness 1-3: 12956 clicks, 22 conversions, 0.17% CR

Stats by freshness level
Push Freshness 1: 690 clicks, 9 conversions, 1.30% CR
Push Freshness 2: 1851 clicks, 10 conversions, 0.54% CR
Push Freshness 3: 791 clicks, 0 conversions, 0.00% CR
InPage Freshness 1: 1783 clicks, 7 conversions, 0.39% CR
InPage Freshness 2: 1813 clicks, 7 conversions, 0.39% CR
InPage Freshness 3: 9359 clicks, 8 conversions, 0.09% CR

Result freshness test: Fresh users convert best on Push
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Lower volume on Push but better CR

Funnel 8

Stats total
Push Freshness 1-3: 5011 clicks, 108 conversions, 2.16% CR
InPage Freshness 1-3: 1260 clicks, 8 conversions, 0.63% CR

Stats by freshness level
Push Freshness 1: 2833 clicks, 66 conversions, 2.33% CR
Push Freshness 2: 2058 clicks, 40 conversions, 1.94% CR
Push Freshness 3: 119 clicks, 2 conversions, 1.68% CR
InPage Freshness 1: 449 clicks, 7 conversions, 1.56% CR
InPage Freshness 2: 54 clicks, 0 conversions, 0.00% CR
InPage Freshness 3: 757 clicks, 1 conversions, 0.13% CR

Result freshness test: Fresh users convert best on both ad formats
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on Push

Funnel 9

Stats total
Push Freshness 1-3: 2836 clicks, 35 conversions, 1.23% CR
InPage Freshness 1-3: 892 clicks, 1 conversions, 0.11% CR

Stats by freshness level
Push Freshness 1: 354 clicks, 7 conversions, 1.98% CR
Push Freshness 2: 2258 clicks, 24 conversions, 1.06% CR
Push Freshness 3: 224 clicks, 4 conversions, 1.79% CR
InPage Freshness 1: 2 clicks, 0 conversions, 0.00% CR
InPage Freshness 2: 2 clicks, 0 conversions, 0.00% CR
InPage Freshness 3: 888 clicks, 1 conversions, 0.11% CR

Result freshness test: Fresh users convert best on Push
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on Push

Funnel 10

Stats total
Push Freshness 1-3: 475 clicks, 6 conversions, 1.26% CR
InPage Freshness 1-3: 80 clicks, 1 conversions, 1.25% CR

Stats by freshness level
Push Freshness 1: 61 clicks, 1 conversions, 1.64% CR
Push Freshness 2: 383 clicks, 3 conversions, 0.79% CR
Push Freshness 3: 31 clicks, 2 conversions, 6.45% CR
InPage Freshness 1: 9 clicks, 0 conversions, 0.00% CR
InPage Freshness 2: 5 clicks, 0 conversions, 0.00% CR
InPage Freshness 3: 66 clicks, 1 conversions, 1.52% CR

Result freshness test: Fresh users convert best on Push
Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on Push

That test didn´t have much traffic at all, I included it anyway for the Push vs InPage result

The last tests were only Push vs InPage without freshness splittest

With these campaigns I just wanted to compare Push vs InPage in general, that´s why I didn´t target different user freshness levels.

Funnel 11

Push: 875 clicks, 6 conversions, 0.69% CR
InPage: 679 clicks, 0 conversions, 0.00% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Slightly higher volume on Push

Funnel 12

Push: 2295 clicks, 39 conversions, 1.70% CR
InPage: 8607 clicks, 2 conversions, 0.02% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on InPage

Funnel 13

Push: 534 clicks, 4 conversions, 0.75% CR
InPage: 481 clicks, 0 conversions, 0.00% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Slightly higher volume on Push

Funnel 14

Push: 16225 clicks, 49 conversions, 0.30% CR
InPage: 25925 clicks, 34 conversions, 0.13% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on InPage

Funnel 15

Push: 15488 clicks, 220 conversions, 1.42% CR
InPage: 55679 clicks, 420 conversions, 0.75% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on InPage

Funnel 16

Push: 1512 clicks, 38 conversions, 2.51% CR
InPage: 737 clicks, 1 conversions, 0.14% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on Push

Funnel 17

Push: 2860 clicks, 29 conversions, 1.01% CR
InPage: 3099 clicks, 14 conversions, 0.45% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Slightly higher volume on InPage

Funnel 18

Push: 5726 clicks, 87 conversions, 1.52% CR
InPage: 2368 clicks, 17 conversions, 0.72% CR

Performance Push vs InPage: Push performs better than InPage
Volume Push vs InPage: Higher volume on Push

Conclusion

As I said before, the tests were not performed in a scientific way and could probably be more accurate when you want to have rock solid results.

For me it was only important to see if I can spot general patterns that could help me to work more efficient.

Here´s a rough breakdown of the results:

- Push outperformed InPage traffic in 17 out of 18 test groups, InPage performed only better in one test group and one group had no clear winner.
- Freshest users performed best in 16 out of 18 test groups, one group had no clear winner.
- Push had more volume in 12 test groups vs 6 test groups for InPage traffic.

Based on these results I will definitely think about some changes in my workflow.

We can clearly see that Push performs better than InPage and that fresh users perform better than older subscribers.

This alone doesn´t surprise me that much.

Just from these stats we could say that it would be best to just focus on Push traffic with best freshness/activity targeting but how do we scale then?

For me an advantage of InPage traffic was always that it´s often cheaper than Push traffic and that there´s higher volume available.
That´s why I always use InPage additional to Push, to get more volume.

Now I see that Push has more volume in 2/3 of all test campaigns so instead of scaling right away to InPage it could probably lead to higher volume from better performing traffic when I just test more Push campaigns instead.

I mostly test new campaigns on Push with good freshness/activity targeting anyway and I always used other freshness/activity levels on Push then for scaling because it can bring so much additional volume.

Now I see that the volume on good freshness levels isn´t always that much lower than on other levels and even when it´s lower it will often still outperform the lower levels in terms of profit because of the better performance.

This would lead to the logical conclusion that it would be best to focus on fresh users and rather scale with more campaigns instead of different targetings.

Although the results paint a pretty clear picture I still need to brainstorm a bit how I can best implement it.

Probably the best way would be to run some new test rounds: 1 good funnel on Push and InPage with different freshness levels and bids vs few good funnels only on push vs mass testing only on Push with fresh users.

This is how you can spend your newly acquired time already without even having it yet

I hope the test results were interesting for you as well and maybe they can even help some of you

This is awesome.

Your writing has improved too

But this:

Originally Posted by jaybot

This is awesome.

Your writing has improved too

But this:



Is beast mode. And is what makes @twinaxe as successful awesome as he is.

Originally Posted by jaybot

Is beast mode. And is what makes @twinaxe as successful awesome as he is.

Pure gold, amazing job @twinaxe!

I'm glad to say we share the same results, we always suggest to split the campaigns by format and freshness.

I just don't understand what's user freshness for inpage, maybe I missed something in your post but user freshness is how long the user has been subscribed to receive push.

Originally Posted by pushground

I just don't understand what's user freshness for inpage, maybe I missed something in your post but user freshness is how long the user has been subscribed to receive push.

Originally Posted by ostblockguy

Yeah, I've got same question. I know that Propeller has "freshness" setting for inpage, but I don't understand, how it should work. InPage is just poping up banner on website, users are not subscribing to it. So how do they determine the user freshness?

Originally Posted by pushground

I just don't understand what's user freshness for inpage, maybe I missed something in your post but user freshness is how long the user has been subscribed to receive push.

Originally Posted by ostblockguy

Yeah, I've got same question. I know that Propeller has "freshness" setting for inpage, but I don't understand, how it should work. InPage is just poping up banner on website, users are not subscribing to it. So how do they determine the user freshness?

@twinaxe can you tell approximately, how many push campaigns do you create in a month?

And when you're testing multiple campaigns, what's your success rate? That is, for every 10 campaigns you create how many end up being profitable?

Originally Posted by twinaxe

Let me just quote my AM about activity levels on InPage traffic:

"Hey man, yes it has effect. We count impressions delivered to a user since he was first seen on our traffic. First impressions goes to high user activity, later views to medium, etc. Also we track users' activity ctr wise and how he interacts with ads"

@Rhino These are good questions that I can´t really answer that easy

Originally Posted by Rhino

can you tell approximately, how many push campaigns do you create in a month?

Originally Posted by Rhino

And when you're testing multiple campaigns, what's your success rate? That is, for every 10 campaigns you create how many end up being profitable?

Originally Posted by twinaxe

I would say anything from 200-1k campaigns per month is possible

@Rhino Once more about how many campaigns I create.

Today I was working on scaling campaigns and went a bit out of control so thought it could give a good overview how fast the number of campaigns per day can grow

I have an offer that accepts multiple geos and right now I run it in 6 different geos.

These are the scaling campaigns that I created today:

- Propeller Ads Geo 1, Push, Mobile, High activity
- Propeller Ads Geo 1, Push, Mobile, Medium activity
- Propeller Ads Geo 1, Push, Mobile, Low activity

- Propeller Ads Geo 2, Push, Mobile, High activity
- Propeller Ads Geo 2, Push, Mobile, Medium activity
- Propeller Ads Geo 2, Push, Mobile, Low activity

- Propeller Ads Geo 3, Push, Mobile, High activity
- Propeller Ads Geo 3, Push, Mobile, Medium activity
- Propeller Ads Geo 3, Push, Mobile, Low activity

- Propeller Ads Geo 4, Push, Mobile, High activity
- Propeller Ads Geo 4, Push, Mobile, Medium activity
- Propeller Ads Geo 4, Push, Mobile, Low activity

- Propeller Ads Geo 5, Push, Mobile, High activity
- Propeller Ads Geo 5, Push, Mobile, Medium activity
- Propeller Ads Geo 5, Push, Mobile, Low activity

- Propeller Ads Geo 6, Push, Mobile, High activity
- Propeller Ads Geo 6, Push, Mobile, Medium activity
- Propeller Ads Geo 6, Push, Mobile, Low activity

#####

- Propeller Ads Geo 1, InPage, Mobile, High activity
- Propeller Ads Geo 1, InPage, Mobile, Medium activity
- Propeller Ads Geo 1, InPage, Mobile, Low activity

- Propeller Ads Geo 2, InPage, Mobile, High activity
- Propeller Ads Geo 2, InPage, Mobile, Medium activity
- Propeller Ads Geo 2, InPage, Mobile, Low activity

- Propeller Ads Geo 3, InPage, Mobile, High activity
- Propeller Ads Geo 3, InPage, Mobile, Medium activity
- Propeller Ads Geo 3, InPage, Mobile, Low activity

- Propeller Ads Geo 4, InPage, Mobile, High activity
- Propeller Ads Geo 4, InPage, Mobile, Medium activity
- Propeller Ads Geo 4, InPage, Mobile, Low activity

- Propeller Ads Geo 5, InPage, Mobile, High activity
- Propeller Ads Geo 5, InPage, Mobile, Medium activity
- Propeller Ads Geo 5, InPage, Mobile, Low activity

- Propeller Ads Geo 6, InPage, Mobile, High activity
- Propeller Ads Geo 6, InPage, Mobile, Medium activity
- Propeller Ads Geo 6, InPage, Mobile, Low activity

###

- Propeller Ads Geo 1, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 1, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 1, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 2, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 2, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 2, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 3, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 3, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 3, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 4, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 4, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 4, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 5, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 5, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 5, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 6, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 6, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 6, Push, Mobile, Low activity, with Interest targeting

#####

- Propeller Ads Geo 1, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 1, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 1, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 2, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 2, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 2, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 3, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 3, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 3, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 4, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 4, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 4, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 5, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 5, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 5, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 6, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 6, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 6, InPage, Mobile, Low activity, with Interest targeting

###

- Propeller Ads Geo 1, Push, Desktop, High activity
- Propeller Ads Geo 1, Push, Desktop, Medium activity
- Propeller Ads Geo 1, Push, Desktop, Low activity

- Propeller Ads Geo 2, Push, Desktop, High activity
- Propeller Ads Geo 2, Push, Desktop, Medium activity
- Propeller Ads Geo 2, Push, Desktop, Low activity

- Propeller Ads Geo 3, Push, Desktop, High activity
- Propeller Ads Geo 3, Push, Desktop, Medium activity
- Propeller Ads Geo 3, Push, Desktop, Low activity

- Propeller Ads Geo 4, Push, Desktop, High activity
- Propeller Ads Geo 4, Push, Desktop, Medium activity
- Propeller Ads Geo 4, Push, Desktop

- Propeller Ads Geo 5, Push, Desktop, High activity
- Propeller Ads Geo 5, Push, Desktop, Medium activity
- Propeller Ads Geo 5, Push, Desktop, Low activity

- Propeller Ads Geo 6, Push, Desktop, High activity
- Propeller Ads Geo 6, Push, Desktop, Medium activity
- Propeller Ads Geo 6, Push, Desktop, Low activity

#####

- Propeller Ads Geo 1, InPage, Desktop, High activity
- Propeller Ads Geo 1, InPage, Desktop, Medium activity
- Propeller Ads Geo 1, InPage, Desktop, Low activity

- Propeller Ads Geo 2, InPage, Desktop, High activity
- Propeller Ads Geo 2, InPage, Desktop, Medium activity
- Propeller Ads Geo 2, InPage, Desktop, Low activity

- Propeller Ads Geo 3, InPage, Desktop, High activity
- Propeller Ads Geo 3, InPage, Desktop, Medium activity
- Propeller Ads Geo 3, InPage, Desktop, Low activity

- Propeller Ads Geo 4, InPage, Desktop, High activity
- Propeller Ads Geo 4, InPage, Desktop, Medium activity
- Propeller Ads Geo 4, InPage, Desktop, Low activity

- Propeller Ads Geo 5, InPage, Desktop, High activity
- Propeller Ads Geo 5, InPage, Desktop, Medium activity
- Propeller Ads Geo 5, InPage, Desktop, Low activity

- Propeller Ads Geo 6, InPage, Desktop, High activity
- Propeller Ads Geo 6, InPage, Desktop, Medium activity
- Propeller Ads Geo 6, InPage, Desktop, Low activity

###

- RollerAds Geo 1, Push, Mobile
- RollerAds Geo 2, Push, Mobile
- RollerAds Geo 3, Push, Mobile
- RollerAds Geo 4, Push, Mobile
- RollerAds Geo 5, Push, Mobile
- RollerAds Geo 6, Push, Mobile

###

- RollerAds Geo 1, InPage, Mobile
- RollerAds Geo 2, InPage, Mobile
- RollerAds Geo 3, InPage, Mobile
- RollerAds Geo 4, InPage, Mobile
- RollerAds Geo 5, InPage, Mobile
- RollerAds Geo 6, InPage, Mobile

###

- RollerAds Geo 1, Push, Desktop
- RollerAds Geo 2, Push, Desktop
- RollerAds Geo 3, Push, Desktop
- RollerAds Geo 4, Push, Desktop
- RollerAds Geo 5, Push, Desktop
- RollerAds Geo 6, Push, Desktop

###

- RollerAds Geo 1, InPage, Desktop
- RollerAds Geo 2, InPage, Desktop
- RollerAds Geo 3, InPage, Desktop
- RollerAds Geo 4, InPage, Desktop
- RollerAds Geo 5, InPage, Desktop
- RollerAds Geo 6, InPage, Desktop

###

- Vimmy Geo 1, Push, Mobile
- Vimmy Geo 2, Push, Mobile
- Vimmy Geo 3, Push, Mobile
- Vimmy Geo 4, Push, Mobile
- Vimmy Geo 5, Push, Mobile
- Vimmy Geo 6, Push, Mobile

###

- Vimmy Geo 1, Push, Desktop
- Vimmy Geo 2, Push, Desktop
- Vimmy Geo 3, Push, Desktop
- Vimmy Geo 4, Push, Desktop
- Vimmy Geo 5, Push, Desktop
- Vimmy Geo 6, Push, Desktop

###

- Pushground Geo 1, Push, Mobile, Freshness 1
- Pushground Geo 2, Push, Mobile, Freshness 1
- Pushground Geo 3, Push, Mobile, Freshness 1
- Pushground Geo 4, Push, Mobile, Freshness 1
- Pushground Geo 5, Push, Mobile, Freshness 1
- Pushground Geo 6, Push, Mobile, Freshness 1

###

- Pushground Geo 1, Push, Mobile, Freshness 2
- Pushground Geo 2, Push, Mobile, Freshness 2
- Pushground Geo 3, Push, Mobile, Freshness 2
- Pushground Geo 4, Push, Mobile, Freshness 2
- Pushground Geo 5, Push, Mobile, Freshness 2
- Pushground Geo 6, Push, Mobile, Freshness 2

###

- Pushground Geo 1, Push, Mobile, Freshness 3
- Pushground Geo 2, Push, Mobile, Freshness 3
- Pushground Geo 3, Push, Mobile, Freshness 3
- Pushground Geo 4, Push, Mobile, Freshness 3
- Pushground Geo 5, Push, Mobile, Freshness 3
- Pushground Geo 6, Push, Mobile, Freshness 3

###

- Pushground Geo 1, Push, Desktop, Freshness 1
- Pushground Geo 2, Push, Desktop, Freshness 1
- Pushground Geo 3, Push, Desktop, Freshness 1
- Pushground Geo 4, Push, Desktop, Freshness 1
- Pushground Geo 5, Push, Desktop, Freshness 1
- Pushground Geo 6, Push, Desktop, Freshness 1

###

- Pushground Geo 1, Push, Desktop, Freshness 2
- Pushground Geo 2, Push, Desktop, Freshness 2
- Pushground Geo 3, Push, Desktop, Freshness 2
- Pushground Geo 4, Push, Desktop, Freshness 2
- Pushground Geo 5, Push, Desktop, Freshness 2
- Pushground Geo 6, Push, Desktop, Freshness 2

###

- Pushground Geo 1, Push, Desktop, Freshness 3
- Pushground Geo 2, Push, Desktop, Freshness 3
- Pushground Geo 3, Push, Desktop, Freshness 3
- Pushground Geo 4, Push, Desktop, Freshness 3
- Pushground Geo 5, Push, Desktop, Freshness 3
- Pushground Geo 6, Push, Desktop, Freshness 3

These are 180 campaigns, for sure it looks like alot (and it is) but with a good system and flow it doesn´t even take that long to set it up.

In the end it´s mostly just duplicate in tracker and TS, copy/paste and change targeting or whatever a bit for every "campaign block".

When you do it all a bit logical and in a good order it´s good doable but you can see that the number of campaigns can grow very fast.

And that´s just what I did today, the next days I will create more campaigns on additional sources and maybe different settings as well so it can easily add up to few hundred campaigns in few days for only one offer.

It´s probably a pretty extreme example but shows pretty good how many campaigns you can create only for scaling.

I also duplicate my campaigns based on device type, ad network, subscriber age. And it's indeed easy to replicate campaigns.
In December i have kept a target of creating 10 campaigns a day(you inspired me to do it - lol).
I'll keep doing it until 31st December. I have created an excel sheet for this and i put a tick make in front of today's date, everytime i complete my target(of 10 campaigns/day).

I follow the same strategy for optimizing campaigns, currently, i am running push ads campaign in almost 18 ad networks, and majority of these ad network don't have integration with optimizer. And all of these campaigns require manual optimization, i have to manually add blacklist each day(to campaign settings). So, if i were to manually optimize all my campaigns on daily basis, i wud lose my sanity. So, i try to do 2 push ad networks per day. I have created an excel sheet, i have written name of 2 ad network in front of each day. After i have completed my optimization(for that day), i'll put a tick mark in front of the ad network's name. As a whole, tt takes me 8-9 days to complete optimization of all my campaigns.

I believe instead of doing the same repetitive task in single day, it's much better to spread it over 10days/month.
Or else if i dedicate my entire day on creating/optimizing campaigns, i'll literally go insane.
Because creating/optimizing campaign is quite a boring, manual and repetitive task.

If you literally created all the campaigns that you shared above(in single day), then goddamn bro you have super human abilities. I guess you might be listening to songs while doing such repetitive tasks?

Originally Posted by twinaxe

@Rhino Once more about how many campaigns I create.

Today I was working on scaling campaigns and went a bit out of control so thought it could give a good overview how fast the number of campaigns per day can grow

I have an offer that accepts multiple geos and right now I run it in 6 different geos.

These are the scaling campaigns that I created today:

- Propeller Ads Geo 1, Push, Mobile, High activity
- Propeller Ads Geo 1, Push, Mobile, Medium activity
- Propeller Ads Geo 1, Push, Mobile, Low activity

- Propeller Ads Geo 2, Push, Mobile, High activity
- Propeller Ads Geo 2, Push, Mobile, Medium activity
- Propeller Ads Geo 2, Push, Mobile, Low activity

- Propeller Ads Geo 3, Push, Mobile, High activity
- Propeller Ads Geo 3, Push, Mobile, Medium activity
- Propeller Ads Geo 3, Push, Mobile, Low activity

- Propeller Ads Geo 4, Push, Mobile, High activity
- Propeller Ads Geo 4, Push, Mobile, Medium activity
- Propeller Ads Geo 4, Push, Mobile, Low activity

- Propeller Ads Geo 5, Push, Mobile, High activity
- Propeller Ads Geo 5, Push, Mobile, Medium activity
- Propeller Ads Geo 5, Push, Mobile, Low activity

- Propeller Ads Geo 6, Push, Mobile, High activity
- Propeller Ads Geo 6, Push, Mobile, Medium activity
- Propeller Ads Geo 6, Push, Mobile, Low activity

#####

- Propeller Ads Geo 1, InPage, Mobile, High activity
- Propeller Ads Geo 1, InPage, Mobile, Medium activity
- Propeller Ads Geo 1, InPage, Mobile, Low activity

- Propeller Ads Geo 2, InPage, Mobile, High activity
- Propeller Ads Geo 2, InPage, Mobile, Medium activity
- Propeller Ads Geo 2, InPage, Mobile, Low activity

- Propeller Ads Geo 3, InPage, Mobile, High activity
- Propeller Ads Geo 3, InPage, Mobile, Medium activity
- Propeller Ads Geo 3, InPage, Mobile, Low activity

- Propeller Ads Geo 4, InPage, Mobile, High activity
- Propeller Ads Geo 4, InPage, Mobile, Medium activity
- Propeller Ads Geo 4, InPage, Mobile, Low activity

- Propeller Ads Geo 5, InPage, Mobile, High activity
- Propeller Ads Geo 5, InPage, Mobile, Medium activity
- Propeller Ads Geo 5, InPage, Mobile, Low activity

- Propeller Ads Geo 6, InPage, Mobile, High activity
- Propeller Ads Geo 6, InPage, Mobile, Medium activity
- Propeller Ads Geo 6, InPage, Mobile, Low activity

###

- Propeller Ads Geo 1, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 1, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 1, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 2, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 2, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 2, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 3, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 3, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 3, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 4, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 4, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 4, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 5, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 5, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 5, Push, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 6, Push, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 6, Push, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 6, Push, Mobile, Low activity, with Interest targeting

#####

- Propeller Ads Geo 1, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 1, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 1, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 2, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 2, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 2, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 3, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 3, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 3, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 4, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 4, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 4, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 5, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 5, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 5, InPage, Mobile, Low activity, with Interest targeting

- Propeller Ads Geo 6, InPage, Mobile, High activity, with Interest targeting
- Propeller Ads Geo 6, InPage, Mobile, Medium activity, with Interest targeting
- Propeller Ads Geo 6, InPage, Mobile, Low activity, with Interest targeting

###

- Propeller Ads Geo 1, Push, Desktop, High activity
- Propeller Ads Geo 1, Push, Desktop, Medium activity
- Propeller Ads Geo 1, Push, Desktop, Low activity

- Propeller Ads Geo 2, Push, Desktop, High activity
- Propeller Ads Geo 2, Push, Desktop, Medium activity
- Propeller Ads Geo 2, Push, Desktop, Low activity

- Propeller Ads Geo 3, Push, Desktop, High activity
- Propeller Ads Geo 3, Push, Desktop, Medium activity
- Propeller Ads Geo 3, Push, Desktop, Low activity

- Propeller Ads Geo 4, Push, Desktop, High activity
- Propeller Ads Geo 4, Push, Desktop, Medium activity
- Propeller Ads Geo 4, Push, Desktop

- Propeller Ads Geo 5, Push, Desktop, High activity
- Propeller Ads Geo 5, Push, Desktop, Medium activity
- Propeller Ads Geo 5, Push, Desktop, Low activity

- Propeller Ads Geo 6, Push, Desktop, High activity
- Propeller Ads Geo 6, Push, Desktop, Medium activity
- Propeller Ads Geo 6, Push, Desktop, Low activity

#####

- Propeller Ads Geo 1, InPage, Desktop, High activity
- Propeller Ads Geo 1, InPage, Desktop, Medium activity
- Propeller Ads Geo 1, InPage, Desktop, Low activity

- Propeller Ads Geo 2, InPage, Desktop, High activity
- Propeller Ads Geo 2, InPage, Desktop, Medium activity
- Propeller Ads Geo 2, InPage, Desktop, Low activity

- Propeller Ads Geo 3, InPage, Desktop, High activity
- Propeller Ads Geo 3, InPage, Desktop, Medium activity
- Propeller Ads Geo 3, InPage, Desktop, Low activity

- Propeller Ads Geo 4, InPage, Desktop, High activity
- Propeller Ads Geo 4, InPage, Desktop, Medium activity
- Propeller Ads Geo 4, InPage, Desktop, Low activity

- Propeller Ads Geo 5, InPage, Desktop, High activity
- Propeller Ads Geo 5, InPage, Desktop, Medium activity
- Propeller Ads Geo 5, InPage, Desktop, Low activity

- Propeller Ads Geo 6, InPage, Desktop, High activity
- Propeller Ads Geo 6, InPage, Desktop, Medium activity
- Propeller Ads Geo 6, InPage, Desktop, Low activity

###

- RollerAds Geo 1, Push, Mobile
- RollerAds Geo 2, Push, Mobile
- RollerAds Geo 3, Push, Mobile
- RollerAds Geo 4, Push, Mobile
- RollerAds Geo 5, Push, Mobile
- RollerAds Geo 6, Push, Mobile

###

- RollerAds Geo 1, InPage, Mobile
- RollerAds Geo 2, InPage, Mobile
- RollerAds Geo 3, InPage, Mobile
- RollerAds Geo 4, InPage, Mobile
- RollerAds Geo 5, InPage, Mobile
- RollerAds Geo 6, InPage, Mobile

###

- RollerAds Geo 1, Push, Desktop
- RollerAds Geo 2, Push, Desktop
- RollerAds Geo 3, Push, Desktop
- RollerAds Geo 4, Push, Desktop
- RollerAds Geo 5, Push, Desktop
- RollerAds Geo 6, Push, Desktop

###

- RollerAds Geo 1, InPage, Desktop
- RollerAds Geo 2, InPage, Desktop
- RollerAds Geo 3, InPage, Desktop
- RollerAds Geo 4, InPage, Desktop
- RollerAds Geo 5, InPage, Desktop
- RollerAds Geo 6, InPage, Desktop

###

- Vimmy Geo 1, Push, Mobile
- Vimmy Geo 2, Push, Mobile
- Vimmy Geo 3, Push, Mobile
- Vimmy Geo 4, Push, Mobile
- Vimmy Geo 5, Push, Mobile
- Vimmy Geo 6, Push, Mobile

###

- Vimmy Geo 1, Push, Desktop
- Vimmy Geo 2, Push, Desktop
- Vimmy Geo 3, Push, Desktop
- Vimmy Geo 4, Push, Desktop
- Vimmy Geo 5, Push, Desktop
- Vimmy Geo 6, Push, Desktop

###

- Pushground Geo 1, Push, Mobile, Freshness 1
- Pushground Geo 2, Push, Mobile, Freshness 1
- Pushground Geo 3, Push, Mobile, Freshness 1
- Pushground Geo 4, Push, Mobile, Freshness 1
- Pushground Geo 5, Push, Mobile, Freshness 1
- Pushground Geo 6, Push, Mobile, Freshness 1

###

- Pushground Geo 1, Push, Mobile, Freshness 2
- Pushground Geo 2, Push, Mobile, Freshness 2
- Pushground Geo 3, Push, Mobile, Freshness 2
- Pushground Geo 4, Push, Mobile, Freshness 2
- Pushground Geo 5, Push, Mobile, Freshness 2
- Pushground Geo 6, Push, Mobile, Freshness 2

###

- Pushground Geo 1, Push, Mobile, Freshness 3
- Pushground Geo 2, Push, Mobile, Freshness 3
- Pushground Geo 3, Push, Mobile, Freshness 3
- Pushground Geo 4, Push, Mobile, Freshness 3
- Pushground Geo 5, Push, Mobile, Freshness 3
- Pushground Geo 6, Push, Mobile, Freshness 3

###

- Pushground Geo 1, Push, Desktop, Freshness 1
- Pushground Geo 2, Push, Desktop, Freshness 1
- Pushground Geo 3, Push, Desktop, Freshness 1
- Pushground Geo 4, Push, Desktop, Freshness 1
- Pushground Geo 5, Push, Desktop, Freshness 1
- Pushground Geo 6, Push, Desktop, Freshness 1

###

- Pushground Geo 1, Push, Desktop, Freshness 2
- Pushground Geo 2, Push, Desktop, Freshness 2
- Pushground Geo 3, Push, Desktop, Freshness 2
- Pushground Geo 4, Push, Desktop, Freshness 2
- Pushground Geo 5, Push, Desktop, Freshness 2
- Pushground Geo 6, Push, Desktop, Freshness 2

###

- Pushground Geo 1, Push, Desktop, Freshness 3
- Pushground Geo 2, Push, Desktop, Freshness 3
- Pushground Geo 3, Push, Desktop, Freshness 3
- Pushground Geo 4, Push, Desktop, Freshness 3
- Pushground Geo 5, Push, Desktop, Freshness 3
- Pushground Geo 6, Push, Desktop, Freshness 3

These are 180 campaigns, for sure it looks like alot (and it is) but with a good system and flow it doesn´t even take that long to set it up.

In the end it´s mostly just duplicate in tracker and TS, copy/paste and change targeting or whatever a bit for every "campaign block".

When you do it all a bit logical and in a good order it´s good doable but you can see that the number of campaigns can grow very fast.

And that´s just what I did today, the next days I will create more campaigns on additional sources and maybe different settings as well so it can easily add up to few hundred campaigns in few days for only one offer.

It´s probably a pretty extreme example but shows pretty good how many campaigns you can create only for scaling.

Originally Posted by twinaxe

- Propeller Ads Geo 1, Push, Mobile, High activity, with Interest targeting

Originally Posted by jaybot

Any luck with interest targeting?

I can’t tell if it’s a gimmick or not (like several other propeller ‘features’ in the last which appear to do something, but after enough testing, seem to actually do nothing)

Originally Posted by Rhino

I guess you might be listening to songs while doing such repetitive tasks?