"Fetish" integration into Dating vertical (4)
Hi all!
Today we will talk about "fetish". What means “fetish” trends in Dating verticals? How can they be useful in building a future funnel? This is directly related to our future CR, so let’s take a more detailed look at the information.
First, let's start with what is a "fetish"? Fetishism is the use of any object (fetish) as the main way to achieve an arousal. However, in common sense, this term is often used to describe certain preferences, such as: role-playing, certain physical characteristics or actions/objects.
To be objective, it is absurd to deny the fact of "fetishism". This can be demonstrated by looking at the "fetish" map of the United States.
It is an interesting fact that there are so many popular "fetishes" in the United States. All states in America are so varied in terms of "fetish" choices that they list almost every possible variant, which shows the diversity of human wishes and fantasies. So, accordingly, if you show the audience what they are looking for, the results will increase.
This GEO has a very huge selection of fetishes, so we need to use the trend to pick up what is currently actual.
And here we have some problems:
1) Source. Where can we find our consumer?
You can find the “fetish” audience on thematic Dating sites or on forums, social networking groups and messenger groups. The easiest way is to find the Dating Ad Network, which will provide access by category that the user is viewing. Based on their needs, we will adapt our targeting to them. In this case, we need to divide customers into groups and generate offers, focusing on each target segment.
2) What to show and what content to use to fill it with?
Despite the wide variety of "fetishes" today, there are only a few trends in Dating that show statistically significant deviation with clear targeting: Casual - Niche Dating, Shimales. In all other cases you will get too small selection in traffic volume or you won’t get any result.
3) Preland. How to build it?
It would take too much time to build an organic flow for each of "fetish-niches".
A custom-creo is the best way out of this situation.Which means, that you give us your creative, we upload it and show it on all the prelands for your campaign.
That's why we are in the process of developing our unique AI : IMI SMART TECH. To fix the problem of finding the right audience and making the user funnel organic all the way to the end, and most importantly, to add more niches and adapt it to each user. What does this mean? The funnel is changing only to the user's interests. At the time while he is searching, for example, when the user is on the preland and selects "BDSM" - his preland adapts and represents BDSM creatives, and the advertiser's branding reflects the user's preferences.
Examples of creativity and prelands:
4) Statistics.
Based on our own figures and data about trends, we want to show you visual statistics about types of traffic, OS and browser:
4.1 Traffic type. Operating system. Browser.
In this question, we will use metrics by traffic type and operating system.
About 77% of users use a smartphone (because now it's the most comfortable and portable device that everyone has), 19% use a Desktop and only 4% use a tablet.
The Android OS leads by a stunning 60%, followed by iOS with 20% and Windows - 10%.
Since the browse provides you with access to includes a huge number of subjects and their own features (speed, convenience, security, etc.) In recent years, Chrome Mobile has become the choice of many users (1/3 of all our users). Followers by Mobile Safari - 17% (the popularity of 2 browsers described above is because most people have a non-stop connection to the web using their mobile devices). And the 3rd place is Chrome for PC versions.
4.2 Actual Geos
iMonetizeIt is only offering our partners profitable geos. This diagram just shows that.
The data shows that the main audience based in the USA, and after that come the European giants: Germany and France.
4.3 Existing Verticals.
As we noted previously, the more profitable verticals that we have used for a long time and they bring a real - Dating and Niche Dating. This statistic clearly shows the fact that most people are focused on casual, but also there is 10% who work with "Niche-Dating".
5) Offers.
Due to the fact that there are only a few "fetish" niches (that work), then there are not so many advertisers in Dating that attract the relevant traffic. So, if you buy on a concrete tube of a specific topic of content under a certain GEO, then, at best, you will only have a few advertisers ready to buy traffic. That's why we suggest a way out in the form of IMI Smart Tech. This program implies a deep integration with advertisers and allows you to bring a user interested in the subject to a specific advertiser's landing page, which will be in the near future!
Today we are working with two "Dating" directions: Casual and Niche (because Niche is the biggest niche from the fetishes and reaches more than 10% of Dating).
This topic is very deep and interesting, because we are already planning to solve it! That's why we are currently working on IMI Smart Tech and going to optimize Smartlink performance to the max. It will allow you to focus on traffic instead of choosing a landing page or a test, because our "IMI Smart-Tech'' will do all the work automatically: it will redistribute traffic between pre-links, depending on their current performance. We will launch a new concept, it's a part of what we call IMI Smart-Tech for traffic diversification, based not only on technical segmentation by OS and browsers, but on user data: gender, age, preferences, results of previous interactions with the user, etc.
Conclusion:
As a result of the huge variety of "fetishes" and niches, it can be summed up that the "Dating fetish" can work well if you approach the construction of funnels are built correctly. If you bring the concept through the whole flow - our fiches will only help you!
In the near future, we'll have a guide of IMI SmartTech's features and innovations, where you will find out in detail how and why you must use it.
Profit to all!
iMonetizeIt Team
crazy. Well researched.
I didn't know so many people enjoy watching animated people have sex.
People have wierd fetish.
Nice info, thanks for sharing it
Sounds good research 
Well done @iMonetizeIt
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