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Facebook ad costs by country (15)

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Hello! Can anyone suggest the best place to check an accurate estimate of Facebook ad costs by country? We all know the stats for the US. I am curious about India and don't seem to find accurate "average stats" with a Google search.

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Is this what you're looking for?

https://adcostly.com/blog/facebook-a...y-country-area



Amy

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Nice find Amy!

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Wow! First I checked the blog post and did not find what I needed. Then realized it's an entire tool!! Thank you very much!!!
Now I can plug this into sitelike.org too. (if needed). But alone should be way more than sufficient for my current needs.

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@vortex quickly plugged into sitelike.org Didn't reveal much. So, your "find" is pretty unique. Thank you very much again for sharing!
I did spot socialpeta.com which seems to have this as an additional feature. But who cares?! ( I'd care when I have PRECIOUS time to waste). But yes, socialpeta seems to offer a free trial along and is good for anyone who is too miserly to shell out $1 for a 3 day trial on adcostly.

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Just checked adcostly. It looks like 14 cents a click in India. It was surely several clicks for a cent only 3 to 4 years back. Sigh. I will sign up tomorrow to check the exact stats across every niche.

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India already didn't get the worst of it...



Yeah - it's no secret FB ad prices have gone through the roof, and they're not showing signs of stopping either.

And with it being Q4 with black friday just around the corner definitely doesn't help.

Let's just hope FB will figure out a solution - soon.

In the meantime it may be wise to put more focus on other platforms - like what you've been doing.



Amy

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Yes, I am a bit upset. I still imagined the 1 cent (or cheaper) clicks in India. I first used early in 2019 after following a crappy online tutorial to get "cheap likes" on my Facebook page. And I got it targeting a few countries including India, yes for less than a cent and did get my first Facebook account ban too. Now I have a bit of clarity and won't blindly implement any instruction, I was thinking of actually targeting these countries including for real selling. I was thinking FB ads in INdia is still cheap, so they are the best bet in INdia above Google ads. I am just hoping TikTok is back in India soon and I can run ads there. Video views are still cheap EVERYWHERE on youtube and Facebook too and iOS updates don't matter either.

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I have reservations about this. But would love to hear your reasons!



Amy

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I was thinking this:
we won't pay till the visitor has watched for a certain period or clicked. And then retarget those who clicked or watched for a certain. So, it's more targeted and warm leads.

I want to hear more from you on this too. Even if you don't agree.

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I was thinking this:
we don't need to pay till the visitor clicks or has watched a certain portion of the video. Then we can retarget those who clicked or watched for atleast a certain percentage or x seconds.
I want to listen to your thoughts too even if you vehemently disagree.
I may be a bit slow to respond for the next few days or give very brief replies. Traveling on Sunday to hometown - 36 hour train journey. If I cancel the train ticket for some reason, will fly on Tuesday. It's gonna get hectic either way.

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I definitely don't vehemently disagree. I see your point for sure!

As is true with most things, I guess it would depend on the particular situation.

IOS14 affects how well FB (for example) can target audiences. Video ads are definitely not immune - but I guess if you're pushing something that can convert well on a broad audience, then you'd be less affected than if you were pushing something more niche.

When FB fails to target the right audience, the percentage of visitors that will watch your video will be limited. Plus, the resulting LLAs from people that have watched x% of your video would be "off" as well - again thanks to IOS14.

You could still retarget people that have watched x% of your video, but as was mentioned above, if FB fails to target the right audience for your niche, it may take quite a bit of reach (and ad spend) to collect enough of those people, thus resulting in higher cost per viewer (that have watched x% of video).

Again, every situation is different. Especially with the way things are currently - so many uncertainties and so much volatility - it would be hard to make general/sweeping comments.

Have a wonderful trip my friend!



Amy

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Thanks for sharing your insights! Helpful as always!!
Again I think it's mindset. Things come and go. Like in 2012 when Google had updates it used to send shockwaves and just at that time it was the heyday of Facebook ads. But again many would get wary to spend money on traffic. Now we see Facebook ads seems to have hit a saturation point and TikTok has come to the fore. In 2010 - bitcoin was a few cents and no one would give a damn. Now... hmmm... those who have the right mind will seize the opportunity be it world war 2 or covid 19 even when everyone else is struggling. Quoting a bit out of context... yet they say, " mind over matter."

Trip was super hectic with the cancelled train journey. I finally flew yesterday and reached my destination at midnight!

Viewed some beach side properties before that. Out of half a dozen one came to my liking. Fingers crossed.

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This is always the case, there are always some opportunities that are just about to get traction. Those who are on it early are always one step ahead. Video ads are definitely similar, plenty of smaller operations don't have the resources to produce video ads so the competition isn't as fierce as with static image ads. But it's changing quickly, especially since we live in the era of user generated content, TikTok really revolutionized this a lot. I'm pretty sure there is still a lot of opportunity in this space.

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Thank you very much for sharing your thoughts!

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