2022 ecom: Low Ticket vs High Ticket Discussion (4)
Hey guys, been talking with a lot of people in the DR ecom space. Some of us running medium to high AOV offers (~$140 AOV) are having a tough time making it work on FB. It's a lot harder for FB to find those niche buyers that resonate with the pain points you're targeting. Additionally, high ticket doesn't work on TikTok from what I've been told.
It seems like the "new meta" is to focus on low ticket offers so you can feed FB and other traffic channels as much data as possible on the front end. And then from there, push your other SKUs/offers extremely hard on the backend.
As someone who traditionally ran 1/3/6 straight sale nutra offers on FB, I'm going to be testing low ticket and seeing how it performs,
Potential offer structures:
- Free + shipping
- Trial
- referral based free product
- low ticket + very aggressive upsells
- low ticket with no upsells
What other low ticket funnels are working well right now / people anticipate will crush? what do you guys about low ticket vs. high ticket for online biz in general?
I think it all depends of the value of the product and the niche. if niche is composed mostly of high ticket products then go with that,but at the same time if your product is amazing set a fair price and is better than the competition in some way go and kill it with the upsells. if niche offers are low ticket tthen go with that. here dont sel for high price .If its both then set up a good upsell and downsell sequenc increasing your average order value.If its a damn good product with good ad copy selling the benefits and testimonials,and mixed in with upsells and downsells all working in a way that fits into a bigger picture idk something like a really good knife thats new+nice sharpener downsell and subscription giving them a replacement every month.
These are just my ideas but im sure theres good in it .
Try both upselling and downselling. or a mix of both like ,upsell(yes) then upsell(yes)- thank you page.
then upsell(no) then downsell(yes)then upsell(yes) then thank you page.
I run a lot of high-ticket nutra/ecom on TikTok with moderate success.
It's one of the only verticals where you need to use retargeting/LAL/strong presales however.
Some products cost as much as $200 but it can still work, I also tend to use weird targeting for high-ticket such as using the device price filter and luxury interests such as Balenciaga, micro-blading, veneers (for a female beauty product for eg.)
Originally Posted by moneytrain
The issue is primarily driven by just how ineffective FB advertising has gotten ...now that they actually have to respect people's privacy, lol. A lot of DTC and
Low ticket but highly viral/wow factor products with wide appeal work extremely well on Tiktok, if the video is rally well done. High ticket can certainly be done on Tiktok, but product and production have to be both VERY strong to get this to work. Many people have built some pretty impressive businesses on Tiktok organic reach selling products well over $250.
Amazon FBA is a really hot field right now, but that is a very different game altogether.
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