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Shud i continue Running this Native Ad Campaign? (8)

11-09-2021 03:18 PM #1 Rhino (Senior Member)
Shud i continue Running this Native Ad Campaign?

I have spent more than $600 on this 1 offer (On Revcontent) and it's not reaching profitability, it's still at loss/break even point.

I have ripped the landing page from spy tool. I have already optimized the landing page(once) and have cancelled out almost all bad widgets.

Even the pure whitelist campaigns are not giving profitability.

I am new to native ads. So, can someone suggest, shud i keep making changes to the landing page and keep blacklisting the widget ids, in order to make this work? Or shud i move on to a new offer?

Image: https://i.imgur.com/Av2wUqM.png

11-11-2021 12:27 PM #2 popcash ()

Quote Originally Posted by Rhino View Post
I have spent more than $600 on this 1 offer (On Revcontent) and it's not reaching profitability, it's still at loss/break even point.

I have ripped the landing page from spy tool. I have already optimized the landing page(once) and have cancelled out almost all bad widgets.

Even the pure whitelist campaigns are not giving profitability.

I am new to native ads. So, can someone suggest, shud i keep making changes to the landing page and keep blacklisting the widget ids, in order to make this work? Or shud i move on to a new offer?

Image: https://i.imgur.com/Av2wUqM.png

Hei Rhino, I think that 'almost all' is one of the issues here and if you're saying you put a lot of effort into this camp but it's still not going green, it's perhaps too slow to convert for the flow you're interested in to make it profitable?
In the worst case scenario, I see you have some devices per some GEOs that are on green. Why not try to focus on those specifically and redirect the rest of the budget towards testing another offer?

You have ripped and optimized the landing page, which is good, but have you split-tested more than one LP? The creative could be the problematic part here, since the offer IS almost breaking even.

11-11-2021 01:02 PM #3 Rhino (Senior Member)

Hey, thanks a lot for your suggestion. Actually this is story of all my campaigns(not just this one), after making all the optimizations...it reaches to a break even point and i don't know what more optimizations shud i perform to make it green.
But i'll keep spending more money and split test more stuff.

Quote Originally Posted by popcash View Post
Hei Rhino, I think that 'almost all' is one of the issues here and if you're saying you put a lot of effort into this camp but it's still not going green, it's perhaps too slow to convert for the flow you're interested in to make it profitable?
In the worst case scenario, I see you have some devices per some GEOs that are on green. Why not try to focus on those specifically and redirect the rest of the budget towards testing another offer?

You have ripped and optimized the landing page, which is good, but have you split-tested more than one LP? The creative could be the problematic part here, since the offer IS almost breaking even.

11-11-2021 01:13 PM #4 jack_l (Veteran Member)

Quote Originally Posted by Rhino View Post
I have spent more than $600 on this 1 offer (On Revcontent) and it's not reaching profitability, it's still at loss/break even point.

I have ripped the landing page from spy tool. I have already optimized the landing page(once) and have cancelled out almost all bad widgets.

Even the pure whitelist campaigns are not giving profitability.

I am new to native ads. So, can someone suggest, shud i keep making changes to the landing page and keep blacklisting the widget ids, in order to make this work? Or shud i move on to a new offer?

Image: https://i.imgur.com/Av2wUqM.png

If you're at breakeven on it after $600 on Revcontent, I would keep going. Data is very valuable on Revcontent becuase you can build your "blacklist" of really bad sites that you can then use on every subsequent campaign.

Are you using TheOptimizer? If so, it can auto-block the bad widgets AND put them into a permanent blacklist for you.

But yeah... it also looks like your mixing devices (am I seeing that correctly?). I am a big believer in doing 'All Devices' instead of mobile, but if its an ecom or vsl offer I would try Desktop only.

You could also try a quick US-only version and see how it does, though usually the INTL version will work better (but not always).

Also... I see the payout is $24... since its its INTL I'm guessing that its an ecom or VSL offer... could you get a higher payout somewhere else? Often networks will be rebrokering ecom and vsl offers from the original network, and the payout may be substantially less than you could get by going direct.

Similarly, if it is a VSL offer, you could also split-test some VSL's from the same vertical. So for instance if you're running a Tinnitus VSL, find three other Tinnitus VSl's to split-test against it.

But yeah, normally I'm a big fan of cutting camps quickly, but if you can even just get it to like +5% ROI, it could let you get a ton of valuable data, so for that reason I would not be quite as quick to turn it off compared to if it was Taboola or Outbrain.

11-11-2021 01:33 PM #5 Rhino (Senior Member)

Yeah i am using optimizer.
Using only these 3 rules for now,

If clicks>10 & widget ctr is more than 2%-> block
If click>15 & LP CTR<10% - > block
If clicks>7 & LP CTR>50% -> block

Shud i focus only on blacklisting the widget ids or also try split testing the landing page and ads, I have already done split testing of 2 landing pages and split testing of 3 ads. Shud i do more or concentrate only on widget blocking?

And Whichever widget ids gave me conversions, shud i create whitelist only campaigns for them? or not required?

Quote Originally Posted by jack_l View Post
If you're at breakeven on it after $600 on Revcontent, I would keep going. Data is very valuable on Revcontent becuase you can build your "blacklist" of really bad sites that you can then use on every subsequent campaign.

Are you using TheOptimizer? If so, it can auto-block the bad widgets AND put them into a permanent blacklist for you.

But yeah... it also looks like your mixing devices (am I seeing that correctly?). I am a big believer in doing 'All Devices' instead of mobile, but if its an ecom or vsl offer I would try Desktop only.

You could also try a quick US-only version and see how it does, though usually the INTL version will work better (but not always).

Also... I see the payout is $24... since its its INTL I'm guessing that its an ecom or VSL offer... could you get a higher payout somewhere else? Often networks will be rebrokering ecom and vsl offers from the original network, and the payout may be substantially less than you could get by going direct.

Similarly, if it is a VSL offer, you could also split-test some VSL's from the same vertical. So for instance if you're running a Tinnitus VSL, find three other Tinnitus VSl's to split-test against it.

But yeah, normally I'm a big fan of cutting camps quickly, but if you can even just get it to like +5% ROI, it could let you get a ton of valuable data, so for that reason I would not be quite as quick to turn it off compared to if it was Taboola or Outbrain.

11-11-2021 11:55 PM #6 jack_l (Veteran Member)

Really quick... just want to make sure your rules are correct...

It should be something like this: "If TS (Traffic Source) clicks are 10 or more, and TR (Tracker) lp ctr is less than 15%, and TR (Tracker Conversions) are less than 1, then block".

Its really important you use TS (Traffic Source) for the clicks, as your TR (Tracker) click totals will be inflated. So you want it to be Traffic Source Clicks compared to Tracker lp ctr.

I would just do that one single rule if you're running desktop, or the same at 20 clicks and 10% if mobile. Presuming you're running something like Clickbank VSL's with some mini-advertorial as the lp.

If you're running ecom or lead-gen I might only block 0% lp ctr widgets, as those verticals tend to have low lp ctr's in general.

And then yeah, I personally would not do any whitelists, I would just keep running the camp, blocking bad widgets based on the above rule. I would keep uploading new ads, as it can sometimes take 20+ ads to find the right one.

Again though, whether you continue that specific campaign is up to you. Worst case scenario if you pause it you can always restart it

11-12-2021 04:23 PM #7 Rhino (Senior Member)

Hey @jack_I, i had one doubt, when you're running native ads or tik tok ads, are you completely ripping/copying landing pages from spy tools? Or do you make only 20-30% tweaks in it? or do you promote 100% unique stuff?

In my case, does it makes sense for me to hire a copywriter and pay him $100 for everytime i want to launch a new offer? or shud i focus on ripping/finding good stuff on spy tools?

Because most of my native ads advertorial landing pages have 1000+ words. When i am running push/pop ads, my landing pages have less than 100 words and it's much easier to tweak things or write sales copy(for them).
For natives, writing a 1000+ words sales copy is like...completing my college assignment...i absolutely hate it.

11-12-2021 07:17 PM #8 jack_l (Veteran Member)

Quote Originally Posted by Rhino View Post
Hey @jack_I, i had one doubt, when you're running native ads or tik tok ads, are you completely ripping/copying landing pages from spy tools? Or do you make only 20-30% tweaks in it? or do you promote 100% unique stuff?

In my case, does it makes sense for me to hire a copywriter and pay him $100 for everytime i want to launch a new offer? or shud i focus on ripping/finding good stuff on spy tools?

Because most of my native ads advertorial landing pages have 1000+ words. When i am running push/pop ads, my landing pages have less than 100 words and it's much easier to tweak things or write sales copy(for them).
For natives, writing a 1000+ words sales copy is like...completing my college assignment...i absolutely hate it.
So... it depends...

If its a mini-advertorial for a Clickbank offer with like one headline and 100 words underneath, nobody really seems to care if you rip it. Still good to maybe change it a little bit though so its not too flagrant.

If its an ecom advertorial for GiddyUp or DFO type product, they usually provide you a variety of advertorials to use, so you can either direct-link to those or you can just rip them and host them on your own site/re-build them yourself in Clickfunnels/etc.

If its some scammy fake Shark-Tank lander, I can't imagine anyone would care if you rip it.

Finally, though, if its something that looks like someone really put some effort into, I would definitely not rip it.

For instance if its some 1000 word advertorial for a product and it looks like the person running it likely created it themself, or if its some 10 blurb listicle or something, I would not rip it.

In those cases I would build one from scratch, though it can certainly be similar to/inspired by other ones.

But yeah, I would not hire a copywriter to work on anything until its an offer you're already doing well with and you just want to improve the performance of the funnel.

Its tough though... as I know some people really dislike writing, or aren't native-English speakers... I personally love writing, so its one of my strengths buying media, but when I run stuff in other languages I'm the same way, and its tough. In those instances I have paid for translations/copywriting a couple times.

But yeah, another thing you can do is sort of take bits and pieces of other advertorials to make a new one, without copying any of them 100%.

For instance when we run French lead-gen, I'll often find every single advertorial on Adplexity for the vertical, paste them all into google translate next to the originals, and then I'll just make a new one by grabbing one sentence or one paragraph at a time from the various examples. So that way I know that all the parts of it work, but the final version is not more than 10-20% similar to any of them.

If you really dislike copywriting you could do that with English advertorials too.

Say you want to run Mortgage Refi... just find like 5 refi landers on Adplexity, and take bits and pieces from all of them

But yeah, should be lots of stuff you can run on native without having to do much copywriting though...

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