Home > Paid Traffic Sources > Facebook & Instagram

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FB Dead? (38)

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Excuse the sensational, clickbait title, but this is how I'm feeling about FB recently. As a health & beauty brand owner with a $140 AOV offer, I still cannot get FB to work.

In Q1/Q2 (prior to IOS), I was able to get fairly consistent $55 CPAs on a $97 AOV. Biz was great. These days, I fight tooth and nail for a $100 CPA. This is after full funnel optimization, full events manager/CAPI optimization, pumping out creative after creative, and trying the latest media buying hack in the ads manager.

Is anyone getting straight sale bundle business model working on FB in the USA? Not just nutra, but for you guys selling china products like gadgets, orthopedics, back scratchers, air heaters, etc.

Is anyone making different offer/pricing structures work? Free trial, low-ticket eBook with upsells, free+shipping w/ aggressive upsells, etc. anything?

If we can't figure this out in the next couple weeks I'm throwing in the towel and moving all my budget to TikTok, Native, and maybe YouTube if I can crack it.

How's everyone feeling about FB right now?

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Go for tiktok better results there!

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I would say when @blackemil speaks we better listen
@blackemil, do you still run sweep leadgens on Tiktok?

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FB has been a mess lately, you can see people complaining on basically any public or private forum/group/mastermind... as of now, it seems like their AI isnt able to match the right audiences with what people are selling.

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Ever since the IOS14 changes, FB has been in reactive mode - scrambling to figure out how to get the algo back to previous performance levels in terms of finding the best audience for each campaign - which used to be FB's biggest strength.

Also: CPC has increased, and retargeting has gone to shit.

I personally know that services that have high profit margins, that get prospects into their sales funnels early on (e.g. sign up for a free consult), are still surviving.

My speculation: Products/services that fit the following attributes can work:

1)Have high profit margins (to withstand the high CPCs), and

2)Don't require retargeting to sell, i.e. can get the prospects to take action right away. So: Products that don't require a lot of explaining/pre-selling, impulse-buy type products. Or lowering the barrier to entry by using a freebie (free sample / free download / free consultation) or a cheap trip-wire product to get them into the funnel first, then do more work on the backend to convert/upsell them.

Don't know if those are still working on FB, but advertisers are promoting all kinds of ecom stuff on Tiktok!

I'm seeing a lot of products that can be demo'ed in a cool/impressive way - products that don't require a lot of explaining or pre-selling, that target impulse buyers. Examples:

https://www.tiktok.com/search?q=gala...=1636317897007

https://www.tiktok.com/@andrewxchris...74753250413829

https://www.tiktok.com/@MS4wLjABAAAA...18106266553602

https://www.tiktok.com/@MS4wLjABAAAA...23219473370369

Disclaimer: I have very minimal Tiktok experience (for now), so the above is based on observation while spying. I haven't promoted any of those products myself. So please take with a grain of salt.



Amy

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Not sweeps cause they dont allow it. Doing some WH leadgen there, auto and some medicare. And it's decent.

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Is there anything you can share at this point? I start to see some profits, but it is all over the place so hard to scale. I usually end up quickly giving back whatever I've made.

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@blackemil Thanks for the reply.

Recently we had the discussion here about agency accounts vs normal accounts and as far as I remember some members said that it´s very hard nowadays on Tiktok to get campaigns running profitable when you don´t have (access to) an agency account.

What do you say about it, do you also run only from agency accounts or also from normal ad accounts?

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For your stuff, u wanna try youtube ads

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I use agency accounts. I never did it on "regular"

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Thanks, good to know

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Thanks for the replies everyone. After talking with a handful of close acquaintances that were doing volume on FB, it seems like ever since the outage it's been pretty broken. Nobody able to achieve significant scale, at least running basic straight sale offers.

In terms of pivoting to another channel while FB is "down", what do you guys think has the highest likelihood of success? TikTok, Native, or YT?

It's definitely not easy knowing that the king of traffic is down, and I know it's paralyzing a lot of people, but we need to pivot and adapt. All part of the game

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Yup I'm seeing more and more people running sweeps on youtube. This one for example:







I can't find the video url anymore, but it's basically just this girl unboxing Sephora samples.

Clicking on the link leads visitors to this - the typical survey lander: https://monthworthofmakeup.com/



Which then leads to a Sephora giftcard offer:



This is so shady, I wonder how it's being allowed to run in the first place. But it's obvious that the advertiser is taking these measures to make the offer look trustworthy:

1)Artificially inflate channel subscribers and video likes

2)Inject a bunch of positive comments to set the tone - comments that say "yay I was sceptical at first but this is legit I received my samples!"

I don't run sweeps on youtube - I wonder how often account bans happen with this model. The vid above was created on Sept 16 - assuming the ad's been running consistently, it's been almost two months. That's really not bad for something so shady methinks.



Amy

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FB is still working for us, but it has been a lot harder due to poor attribution. We are getting about 70-80%. Has anyone figured out how to get 95% + surely this has to be possible. Ive heard people say you must wait 3 days, because its delayed reporting. But that wastes a lot of money. Any solutions?

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This may help:

https://www1.bpmmethod.com/live-ios1...replay50629201

Methods he reveals are free - no expensive tracking tools involved.



Amy


Sent from my iPhone using STM Forums

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I would go on tiktok. It's cheap enough atm to get nice results. I also think their user base will grow hard in the near future. Worth to take your time to learn it!

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User generated content. Do something crazy in the first 2 seconds of the video. You can hire actors to do your creatives or even regular people. I pay them 50-100$ per video

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where do you go to hire actors? backstage?

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Good question, would be interested to know as well.

Did you also try to get a UGC ad from a somewhat popular influencer?
If yes, did it perform better than UGC from "normal" people?

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Thank you, does he provide a document? That video is very long and I just want to get to "the good stuff" and would like to pass it on to my developer. He implements better reading instead of watching videos like that.

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Good old fivver

- - - Updated - - -

Tried. Real people are the real deal. "Influencer's suck" atleast for me. Can't speak for other affiliates.

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For this, what's been working is creating UTM parameters in FB that link back to Shopify. You can then look at orders in Shopify and see from which campaigns they came from. If want specific info, PM me.


Re: TT Actors, I have a team of actors living in a 3rd word country that I use. I found one of them on Fiver, and then she introduced me to all her sisters, daughters, cousins, etc. I got a bit lucky here, but I think it's feasible for anyone. I pay them $20-40 for UGC type FB ads with a script. $20 for 1 minute video, $40 for 2-3 minute videos.

In terms of TT, due to ad fatique, it seems like we'll have to be pumping out potentially 100s of videos/ads per week, so this model might need some tweaking ($1-5 per TT video).

I have a question about offer structure. Is it true that low ticket (<$100 AOV) is working a lot better on TT than medium ticket? ($100 - $250 AOV)

I'm considering doing either:
A.) Low ticket front end product + aggressive upsell sequence
B.) Free trial (as clean as possible)

Not clear if traditional 1/3/6 nutra is working right now on TT

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Nuff said

@moneytrain When it´s for same product wouldn´t it be possible to let your people create rather short cutscenes instead of a longer video?

Then you could arrange the scenes in different order, add different text overlays and you would have many "different" ads without having to order hundreds of videos per week.

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Don't be lazy!

Watch the video and write the important bits down for the dev.

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FB not dead but its certainly not the way it was. Went from spending 100k a day to around 30k a day. Anytime we scale beyond that we are loosing $ ..... TT is great but you can only spend around 5-10k per niche at the moment and creative burnout at that spend per day happens in about 5 days. Its even less when guys are instantly stealing your creatives. Youtube is a great ad platform that people never really talk about. The scale is much larger then FB and its very consistent.

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So often I thought about giving Youtube a try.

Usually I see YT only as a platform to watch videos but each time I read that it´s the second biggest search engine worldwide I realize how big YT really is.

Facebooks huge and unbeaten advantage is their targeting options, there´s just no other advertising platform out there where you can target users so "personal".
Together with the high volume it makes FB probably more interesting than Youtube.

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But FB targeting is no longer as effective as it once was, its actually horrible

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Yes, for now they are fucked. But FB still has more info on their users than any other platform. I think, and I might be wrong, that they will find a way to use the data again in an effective way.

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Hey man can you pm me ? Thanks

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Anytime I send someone a PM thats not in response to a PM they never get it... so you will have to PM me and I can respond

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I also collected a list of good places to get videos done - in this post:

https://stmforum.com/forum/showthrea...l=1#post421919



Amy

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Yes it is. I am running campaigns for a client with high-level job titles as a MUST criteria and I have 80% Indian workers calling in that work as cleaners. Months ago I was making that client big money with high-quality leads.

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I guess it's not really coming back to what it was. Privacy policies don't really allow the data to flow, therefore the algorithms suffer and the costs rise. Even though FB was seriously damaged, it's not dead yet. Or so we believe

For example, now at RedTrack we introduced improved cross-browser attribution that helps correctly attribute conversions coming from users who saw ads on mobile version. FB used to see those conversions as "organic" as the ad would be opened in a browser as a new session.

And lastly, now we are particularly occupied with making FB Ads + Shopify work in order to make sure the data is matched and better optimization is ensured. The private app we launched on Shopify is making the setup easy and is improving the attribution. It's truly hard to say that it will ever be the way it was with FB ads, but still the results of early customers show improvements. Btw, we are sharing all our experience & insights in the upcoming webinar on Shopify + FB, so you are welcome to join, if you need the link, lmk!

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Hi ,
So first of all know that FB sometimes getting too rough and sometimes not, second we all fill it when it's happening, so no worries it will get better .
Good luck

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Don't know what to say really except that I completely understand your situation as I have similar experiences with Facebook ads. I tried to make some A/B testings to see what's working and what's not, but I can't say I got some great data from it as well. Algorithms became a bit complicated there so we don't even know more what can we do and how to properly adjust our settings. I personally gave up a bit and moved advertising on some other platforms as I am getting much better results there, especially from some Google ads and linked banners on forums.

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You're definitely not alone in ditching FB for other advertising platforms.

Based on talking to so many people, there are still people making big money on FB. It helps to run from agency accounts and/or have a direct line of communication with reps. It also helps if you're running something other than affiliate links/offers (your own product/service for example). Some tips I see time and again from FB experts is to target broad (since all the IOS policy changes) and REALLY dial-in your ad messaging/angle to catch the attention of your ideal customers (which is especially crucial when you're targeting broad).

If you wouldn't mind to share: When you say "linked banners on forums" are you talking about niche forums? I wonder what ROIs you can get from that - of course numbers would vary a lot for different niches, but are you finding forum banners to give you better or worse ROI in general when compared to google ads for example?



Amy

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Facebook feed looks going down, but Instagram works

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Getting 20-50% ROI on daily basis, running WH leadgen. Spent 80k for the last 45 days from 1 ad account alone

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