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Changing Landers & Breaking The Rules (9)

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I'm running a revcontent campaign and have my initial landers approved...

However, when i change the headline or add a new lander - they don't get re-checked by revcontent.

So, I could potentially be running a non compliant lander without knowing.

How do we deal with this? Are revcontent likely to re-check my links and ban me? Or is it nothing to worry about?

Thanks

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Rotating landers and adding new ones is a pretty common and accepted procedure with some traffic types... such as POPs or PUSH or Adult, as long as you don't bring in LPs that are blatantly breaking the rules of a given network.

However, native networks are not exactly fans of such behavior. Even though they might not re-check every campaign on a daily basis, they do have automatic measures in place and they do check the destination URLs on a regular basis. Adding a new LP into the rotation can result in a rejection and if its a non-compliant lander you are putting your account at risk. It might fly once or twice (or more) but eventually, you will get banned.

People who decide to take this route, which Im not encouraging, are using some kind of cloaker to hide this from the networks. Let me just add that even a cloaker isnt bullet proof and you would still be at risk.

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Thanks Matuloo

Yeah cloaking feels like a bit of overkill & risky unless you're intentionally trying to break the rules and run non-compliant stuff.

I'm just hoping to test multiple landers that (probably) would be approved anyway.

I guess i will just have to make sure my new landers follow the rules, so if they do see a new one pop up - they don't really have anything to say as it's compliant anyway.

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I suppose the important question is... has anyone been banned from revcontent for rotating landers? or anything similar?

If anyone has, let me know below

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I have had campaigns suspended by Revcontent because I rotated LPs. Basically, if you throw in something that they havent approved, the campaign CAN get rejected. These networks view rotating landers as an attempt to bypass the approval process, so they are not happy when someone does this.

Do you have a rep/AM at revcontent? If so, tell them you want to rotate multiple LPs and ask if they can approve them all at once in a new campaign, that's what I did when I last used revcotnent. If that's not possible anymore, you will have to setup separate campaigns for each LP.
@jack_l what are you doing in such cases?

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Hey @matuloo, hey @affiliated4,

Its a great question...

I know with Outbrain and Taboola they have become very strict on this issue, especially with new accounts... and they don't seem to really get the idea that their are innocent reasons a media buyer might do this... they tend to think of it as 'cloaking' regardless of intent, and will absolutely drop permabans on your email/IP/credit card.

Their preferred method for letting you split-test landing pages would be to upload multiple url's when creating ads.

So basically instead of updating 3 images, 3 headlines, and then rotating landers on the backend via your tracker, you would have a single tracking link for each landing page, and upload 3 tracking links, 3 headlines, 3 images, etc.

This is easy with Thrive as you can just create a separate 'rule' for each lander, and still use the same campaign link.

So it looks like:

mywebsite.com/life-insurance?&lp=0001
mywebsite.com/life-insurance?&lp=0002
mywebsite.com/life-insurance?&lp=0003

As far as Revcontent goes... they APPEAR to me less strict on this... but I wouldn't do any big switcharoos anyway just to be safe... I would not be surprised at all if they banned your account... although again, I haven't heard about them doing that stuff as much...

I also think they might be more reasonable in that if you just change the headline or something they won't freak out... but if you switch to some blackhat fake Fox News lander or something they might get onery...

With that said, Revcontnt appears to allow those really low-brow 'Shark Tank' landers even though they're fake... so it seems odd that they would care that much about such things anyway...

So yeah... I would just tread lightly and try not to make any big gratuitous changes on Revc... and on Outbrain and Taboola I would do their system to the letter, at least until your account has a lot of spend under it and you have a rep, and at that point I still wouldn't do anything gratuitous, but wouldn't stress as much about small changes.

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Very nice reply Jack, thanks for taking the time

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I just lost my Outbrain account today for something like this (some old ads had a google flagged tracker domain which was used for pops in the past). They also do not like using redirects or trackers lately.

Revcontent and Taboola much more lenient toward tracker usage, as long as you don't blatantly violate the rules.

Some sources are very touchy to any shenanigans, even if you're running as clean as possible, others aren't. So they will err on the side of bannning you.

Especially Outbrain.

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Sorry to hear that @jaybot, any chance you can get it back?

To me, this is a cardinal sin of Natives. I seem to recall we even discussed this once?

While I do believe Taboola has extremely strict compliance, the fact is they do not hide from you. You can chat with compliance right on the dashboard. They may not always agree with you, but at least you can reach a real person. With that in mind, I think it is only reasonable not to blatantly flaunt their rules. Set up multiple campaigns if need be to test landers, but there is no reason to go blackhat on a traffic source that is so willing to work with you.

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Believe it or not but about 2 weeks ago I lost my Outbrain account because I asked them if they have a traffic estimator...

In 2009 I even got my Lead Impact (Zango) account banned for splittesting landers.

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