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Your feedback on a brand idea (4)

11-03-2021 05:53 PM #1 jeremie (Moderator)
Your feedback on a brand idea

Currently launching a leadgen platform in the legal sector, mostly targeting English speakers, but also European countries at a later stage.

I found a dot com domain, which is [my English keyword] followed by "online". Such as legalonline.com / lawyeronline.com, to give you example. For sale around 1000 USD, which is a bit expensive for it, but i can live with that. 2000 searches per month on that exact match, not too hard to rank, which would help gain traction.

I was discussing with one of my US friends who told me that XXXXonline.com domains look quite dated. What is your opinion guys? Is it dated for a native speaker?

The alternative is to go with a 6/7-letter brandable dot com domain. Several interesting alternatives at the same price point.

11-03-2021 09:19 PM #2 matuloo (Legendary Moderator)

Hm, the fact that there are 2000 exact match searches makes me believe that it's not that bad actually. Or was there a website on that domain in the past that the users are still searching for? Try to look it up in the WaybackMachine: https://archive.org/web/

It is likely true that brandable domains are "cool" these days, ever since the word "google" made its way into the dictionaries worldwide, but I personally don't believe domains play a major role when it comes to success of a project based on leadgen. When I see what kind of domain I have used for leadgen successfully, I have my doubts that people even look at those all that much.

11-03-2021 09:42 PM #3 jack_l (Veteran Member)

Quote Originally Posted by jeremie View Post
Currently launching a leadgen platform in the legal sector, mostly targeting English speakers, but also European countries at a later stage.

I found a dot com domain, which is [my English keyword] followed by "online". Such as legalonline.com / lawyeronline.com, to give you example. For sale around 1000 USD, which is a bit expensive for it, but i can live with that. 2000 searches per month on that exact match, not too hard to rank, which would help gain traction.

I was discussing with one of my US friends who told me that XXXXonline.com domains look quite dated. What is your opinion guys? Is it dated for a native speaker?

The alternative is to go with a 6/7-letter brandable dot com domain. Several interesting alternatives at the same price point.
If you're mostly targeting middle-aged or older people I definitely wouldn't worry about it...

If you're targeting young people then yes, perhaps ____online.com will look a little dated, but I don't think that would be too big a deal.

Unless your targeting super young, hyper-online demographics I don't think I would worry too much about it could even sound better, depending on the exact vertical...

11-04-2021 06:34 AM #4 jaybot (Veteran Member)

Depends, of course.

As long as it's something I'm looking for, then it makes sense and I don't care.

Obviously, plantsonline.com is fine because plants.com was taken. And if I want to buy some plants online, I would be thrilled.

If it's iwanttobuyplants.com it's shit (only $8 tho).

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