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Get Rich or Die Trying with TikTok Ads (32)

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Hi Jack. It is a huge coincidence. I have read your thread but I probably missed the part where you shared that you have been running the same offer . Can you please share the post link. It will really help me. I am linking direct offer page to TikTok Ads. Can you please also share if you used the creatives from GiddyUp or you created your own UGC?

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Lol ha! WOW! That is a crazy coincidence man lol.. great minds think alike I guess! https://stmforum.com/forum/showthrea...n-TikTok/page3

Anyway I used my own UGC video... just me holding it in my hand with the other hand pointing the camera at it (so no face visible), talking about why its a good product...

I've used GiddyUp's creatives before though like on AirPhysio and they do great... so would keep testing that as well as making your own

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Sorry for jumping in... I am obsessed with TikTok now. And hopefully pick up a few tips from you and @jack_I

Here's the stats someone shared in an ecom group I am connected with and I guess it's all free traffic. And now I see this thread. I am getting started with TikTok today even if it's banned in my country. I badly regret having ignored TikTok till now. I had the same regrets about Pinterest too. Anyways doing idea and video pins too from today. So, yeah it's about doing videos (and good videos!). Maynot be able to TikTok ads though even if it's through VPN because it will show up in my financial statements.

Stats (from whoever!):
"Update: second post on TikTok and it’s now giving me the most traffic above Pinterest

Update 2: TikTok now accounts for 56% of my traffic (7 posts; 125 followers) vs Instagram 5.8% (268 posts; 580 followers)

Instagram vs TikTok...
I posted one video on TikTok several days ago with 2 followers.
Instagram- over 250 posts and around 600 followers.
TikTok is giving me a lot more traffic to my blog than Instagram
Instagram is too much work for little return! "

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I like your UGC video idea. I'll give it a try. Currently I have no choice but to test GiddyUp creatives Thanks alot.

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Bulding an audience organically on TikTok is easy. I have seen people creating product review videos on TikTok and then pushing viewers to bio link to shop. TikTok organic videos can work similar to what SEO affiliate does.

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Yes, all good as long as I can send traffic to my website and get more sales - be it store, website, or Amazon product listing. A few years back it was trendy to have 400 Instagram accounts and then reselling them, etc. now it's a sheer wastage. Pinterest is still good. But the kind of overwhelming feedback I am getting about TikTok, I can't wait to get started...s tarting today itself FYI. I checked my udemy account and see a course I registered about two years back from a trusted instructor. They talk about getting 10,000 followers a month... and the stats I posted now from someone is from just 125 followers! It's like having 10,000 followers on TikTok is way way more than 1 million targeted followers on Instagram (which is indeed a lot!).

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As far as network offer creatives go, GiddyUp's are pretty good. They also have properly configured event tracking which is a huge help especially if you go the S2S route, as on many networks getting pixels placed can be an adventure to say the least. In hindsight I wish I'd started with their offers instead of the networks I did. Good luck with the campaigns, seems like you're off to a solid start!

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I tried to grow an audience on TikTok as a test a while ago. My niche was Digital Marketing, SEO, and how to make money. Videos were mostly in Urdu (Not in English). It took me two months to get to 10,000 Followers. I wasn't even consistent. However, I don't get much traffic from TikTok to my website. I have now added my YouTube channel link to TikTok bio to convert views to subscribers.

Here is link to my TikTok account: https://www.tiktok.com/@asharjamilofficial?

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Yes correct. GiddyUp TikTok integration is so easy. Thank God

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Thank you for interesting ideas and your support. I will ask my AM for samples. Right now I am playing with GiddyUp's UGC videos.

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First of all, I am sorry for posting late. I got busy. I was running Listicle on Google Ads, Pinterest, and then this offer on TikTok. I was bleeding from everywhere.
So I stopped the Pinterest ads however still running Google Ads with Listicle.


And I am thinking to continue experimenting with TikTok ads.


Below are the TikTok stats:


Day 3:

Campaign 1 (Stopped)

Audience:
Age: 18+
GEO: Australia
Interest: Tech & Electronics
Bid Strategy: Lowest Cost
Link: Direct Link (https://getthephotostickomni.io/offer-02/)
CPA: $69
Campaign Budget Optimization (Turned ON)

Stats:
Total Spend: $104 AUD
CTR: 0.53%
Add to Cart: 10
Conversion: 1
Loss: $35 AUD

Campaign 2 (Stopped)

Audience:
Age:25+
GEO: Australia
Interest: Broad
Bid Strategy: Cost Cap ($35)
Link: Direct Link (https://getthephotostickomni.io/offer-02/)

Stats:
Total Spend: $0.51 AUD
CTR: 1.82%
Clicks: 3
Conversion: 0

Campaign 3 (Stopped)

Audience:
Age: 25+
GEO: Australia
Interest: Tech & Electronics
Bid Strategy: Lowest Cost
Link: Advertorial (Presell Landing Page)

Stats:
Total Spend: $32 AUD
CTR: 1.83%
Clicks: 104
Conversion: 0
Add to Cart: 1

Everything is in red.


I need advice if I should continue running one of the above campaigns or create a new ad group or campaign with another audience.


Thanks in advance.

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It seems like PhotoStickOmni in Australia is a good match... so I think it would be entirely justified to keep trying new creatives there...

Check out Kapwing- its a great video editor that's really easy to use- you could create a variety of new creatives by utilizing the GiddyUp UGC videos.

Again, my best success was 25+ Broad Lowest Cost, using advertorial 2 at the lower price point.

But yeah... certainly lots of other offers you could try too

It seems like you've got the general idea down, now you just gotta do tons of testing and find something that works so you can double down on it

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Thanks Jack. I will check the Kapwing video editor so that I get more creatives to test.

I want to ask one more thing. How much money I should continue spending on one campaign/ad group for testing purposes till I get conversion. Is there an average amount you can share from your experience.

I think it is very important to know when you should kill your TikTok campaign/ad group?

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Wow. Super awesome! And yes... for me... better late than never.

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Well again, I haven't mastered TikTok by any means... you should read @ScottyG's threads to get the best info on it... but in my opinion I would cut add groups very quickly... i.e. if you don't get a conversion within 1 or 1.5x offer payout I'd probably pause that ad group... maybe 3x offer payout if its a low payout lead-gen one...

I usually do one big Campaign and then constantly duplicate ad groups... this saves a lot of time..

So for instance when I ran PhotostickOmni in Australia last week... I did 8 ad groups... 4 creatives with each having one 25+ Broad ad group and one 45+ Broad ad group....

Then the first day I paused six of the ad groups and only left the best two...

Then after that I eventually paused one of the remaining two... and just let the top one keep spending...

If I had kept going (again, I was just trying to eat up an account balance before the end of the month) I would have probably next tested more ad groups cloned from the winning one, like 18+, 35+, interests, trying specific CPA-goals, trying different headlines/cta's/etc.

And then I would also keep making new creatives and testing them separately in new ad groups, seeing if any can beat the current winner.

So yeah basically just normal stuff like on any traffic source kill your losers quickly and double-down on the winners...

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Thank you Jack. It was very helpful.

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All good points.

A) I suspect like many things in life, it depends. If you can presell enough in the creative and the offer is straight forward, direct linking seems to be the way to go. I can get a pretty good CVR with direct linking on Lead Gen. Still not profitable, but I'll touch on that in the next one. For a product or service that isn't as straight forward, you can't presell enough in the creative, and especially where they have to pull out the credit card, a good lander or VSL may be needed.

B) Kind of ties in with why I'm not profitable yet. I think their algorithm still has a ways to go. I'm starting to notice a behavior where it "chases" conversions. In a CBO if Ad Group 1 converts today, it gets most of the spend tomorrow, whether it converts as well or not. When Ad Group 2 converts well, then it gets most of the spend the next day. I think I may have a solution to this, I certainly hope so.

C) I bet this ties into what several people have noticed. @ScottyG and @red_bc have both talked about a really high CTR is often a sign of "junk" traffic. TikTok doesn't know what will convert, so it just sends "clickers" in the hope that someone does and it can start to figure it out. I think this is where Facebook still has the edge, it has so much historical data that it can look at an offer and have a decent idea who will convert before ever sending traffic. It does appear to be losing that edge each and every day as we can observe from all the complaints about poor performance.

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Yes I agree that maybe VSL or Advertorial could have worked better. If I need to test these, I have to spend another $200 more.

I might kill the offer today if I don't get any conversion. I will look for other offers.

I can see from Scott's thread that Lead gen and Nutra offers worked best for him. I also texted him on Skype for help. He suggested me to go for lead gen. Also, he has advised me to kill the offer around $250 if its not working.

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Hi Jack. This is my USA TikTok ad account. I opened USA TikTok account 2 days ago to test my shipping theory.

Above campaign is running for USA only geo.

So do you still think I should spend a few more dollars on this to see what happens?

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Ahh, right on... well yeah US should be comparable to AUS in that regard...

But yeah re: the second question I don't know... it really depends on you, your funds, your long-term goals, etc.

If you have a US account now I'd probably focus on testing some cheap lead-gen campaigns...

Obviously car insurance is huge on TIkTok but very competitive...
Refinance similar...
Solar similar...
Aspiration Debit Card is one I see a lot in the US... (Clickbooth has it if you're looking)
Disability Lead-Gen (MaxBounty has a couple offers though not sure if they accept TikTok traffic)
Education lead-gen
Car loans lead-gen
Work from home type offers

Anyway hope you find much success my man

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Thank you so much Jack. I took a lot of your time. Highly appreciate your support.

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I wish there was a way to tag someone.

I want to ask Scott and Jack if manually pausing TikTok campaigns or ad groups affect ad performance?

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You can. Just put an @ sign before a member's username.

E.g. @asharjamil



Amy


Sent from my iPhone using STM Forums

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I'm honestly not sure... I wouldn't worry too much about it though...

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Thanks Amy

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I don't know if it is a dumb question - Does TikTok pixel track conversion data from other traffic sources as well.

If it does then my next question is:

If you're already running a successful campaign from Facebook/Google Ads and you've TikTok Pixel installed. Does this TikTok Pixel builds conversion data from other traffic sources which you can be used to optimize TikTok Campaigns?

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No not like that, but in a way, yes.

You would go to 'Assets' then 'Audiences' and create an audience from the TikTok pixel or one of the other options.

So basically like a retargeting or lookalike audience based on people that reached your checkout page where the pixel is installed.

There's probably lot of things you can do in that regard, but I don't think it would happen automatically or anything... you would need to set it up using 'Audiences'...

I believe a lot of these big Facebook ninja's do a ton of that... I never had much success with it on native but on TikTok it could work great, who knows...

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No worries. You have already helped me a lot. Can't thank you enough

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That is the right way to make an audience for retargeting and a seed audience for LAL. Were you able to create it? You mention a couple of actions, but the last time I checked you need at least 1000 to create a custom audience on TikTok.

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Yes I was able to create 'Purchase', 'Add To Cart', 'Website Visit' audience however it is not usable - audience size too small. I will try it in my TikTok campaign once I get 1000 'Add to Cart'.

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I use page views/clicks + my desired goal to make LAL audiences early.
They tend to perform slightly better compared to standard 50% watched video LAL audiences if you're not patient like me.

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Thank you for the tip. I'll try this today. Otherwise 1000 'Add to Cart' can take ages.

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