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Google UAC on Dating (2 Cases, ROI 182% and 50%) + analysis (9)

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Hello, STM community! We would like to share with you the case written by one of our affiliates.

This case started in January 2021. Even though everyone thinks UAC Dating is dead, this is not actually so. To refute this myth, I have decided to provide this case.

Case # 1
Affiliate: Advery
Offer: Adult Smartlink
Period: January-March 2021
Geo: FR, IT, DE, USA
Source: Google Universal App Campaigns (UAC) via Apps
Costs: $23,471
Income: $66,209
ROI: 182%
Profit: $42,737



Applications:
Only Android web view – I rented 10% of the traffic in order to control the number of installations (no more than 1,000 per day) and, if necessary, promptly drive up the number of reviews. There have been plenty of proposals for applications in Telegram chats, both at the beginning of the year and now.

Application tips – only choose applications only from the 18+ category. If the age category is lower, there will be a lot of traffic from kids' games and platforms.

GEO:
I ran all the GEOs that Advery recommends – they know which GEOs will take UAC traffic right now and where the good payouts will be.
During this period, France and Italy worked best.

Creatives:
I mainly used video. My creatives are attached in a folder.
The ad text is not important, since the number of impressions and clicks can only be recorded on the YouTube video platform.

Optimization:
I will not explain why, but in 2021 all launches should be from 'warmed up' accounts only, starting with a budget of $50 and gradually increasing.
It wasn't possible to optimize UAC during the registration, the installation price increased 2 - 3 times, and the conversion increased only 1.5 - 2 times. It is best to drive traffic for installations.
It is also better to start with several landing pages and then choose the best one, but in my case this is done by the Advery manager.
You also need to remember push notifications, otherwise the advertiser will complain about the low quality of traffic.

UAC R.I.P in March
All the buyers on Dating UAC during the period from 6 to 10 March faced massive account blocking. And the reason for this is that Google has updated its adult content policy.

Before the update went into effect, the ads ran but were marked with a yellow 'Moderately restricted' bar. After the entry into force of the new rules, these very ads were marked with the 'Strongly restricted' bar and banned.


Also, in the period from March 6 to March 15, any new launches (even without video and photo creatives) were almost immediately blocked as soon as the UAC campaign on the Dating app was launched. This period is called 'stormy'.
After March 15, we managed to get rid of massive bans, but it became clear that creatives were now rigidly moderated, and the previous format of creatives was not suitable.

After that, I stopped focusing on UAC and used other sources.
In August 2021, I decided to do a restart.

The launch differed from the January launch only in that creatives are now less sexy. I will not add them, as I plan to use them for a couple more months.

Case #2 August
Affiliate: Advery
Offer: Adult Smartlink
Period: August 2021
GEO: ZAF, FR, IT, CAN, USA, POL
Source: Google Universal App Campaigns (UAC) via Apps
Costs: $884
Income: $1,324
ROI: 50%
Profit: $440



Thanks for your attention. If you have any questions – fell free to ask us in comments bellow

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@advery Thanks for the case study.

Can you explain this a bit more?

What do you mean when you say you rented 10% of the traffic and what´s the exact process then?

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Good morning! Thank you for question.

For instance, If you send FB or google traffic directly to a dating offer, moderation will not let it through. Therefore, one of the most common is sending traffic through a webview application. It looks like a regular application; the user downloads it to the desktop. And when the application is opened, it is directed to the browser to the desired offer. Such applications can be made by yourself (if there are developers) or bought/ rented. There are telegram chats that have many apps proposals. They rent them on different terms. One of the most common is to pay with traffic. It means 10% of the traffic that goes through an app is not sent to your offer but to the intermediary whose app you are using.

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Thanks for clarification.

Recently I created my first webview apps in Android Studio and wanted to run some tests with Google UAC and few other things so this thread caught my interest

Let´s see if I can post some nice App promotion stories as well soon.
@advery One more question, when you rent the apps do they run on your own Google developer account then anyway or do they run on someones elses developer account?

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Thanks for your interest. They run from any account, not from developer's.

Wish you a luck with tests If you have other questions - fell free to ask.

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Guys, if you have any questions - fell free to ask us in PM or right here in comments

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@advery I think this is a misunderstanding.

I didn´t mean from what account the advertising campaigns run.
I meant on which account the apps are uploaded, is it your own developer account or is it someone elses developer account?

In the end the apps have to be uploaded to a developer account to be available through Google Play, that´s why I asked

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Sorry, we misunderstood the question. This is an external developer's account. We rent applications. We do not have access to the account of the app, but there is no need for this access

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GOOD CASE STUDY!

Will this app be banned from the Google Play Store soon?

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