Case study: 70% ROI on Flight booking Pay Per Call offer (12)
Case study: 70% ROI on Flight booking Pay Per Call offer
Hey everyone! Today we are presenting a case study on how we run a flight booking Pay Per Call offer with 70% return on investment. This case is based on our internal buying data and shows how you can easily make profits with Marketcall Pay Per Call offers. Flight Booking is now popular among our affiliates and this case study will help you to enter this niche.
What is the flight-booking pay-per-call offer?
It consists of 3 main services:
- new reservations
- changes of flight or date.
- cancellations
People are calling the hotline number and travel agents are providing services.
We need to mention that the offer can be branded or unbranded. In our case we worked with a branded offer which means that we need to target people only with specific airlines’ tickets like:
- Delta
- American
- Alaska
- United
- Southwest
The average payout is $20 per call with 60 sec duration.
Google ad set up
For this campaign we need to prepare warmed-up accounts with some ads spent. You will need to have several accounts as they are being banned constantly. Using a warmed-up account helps you get your traffic going without the instant account ban.
Then we set up a search campaign and mobile devices only.
After that you should set the keywords. Some keyword ideas:
- Delta phone number
- Delta contact number
- Delta customer support
- Delta flight booking
- Delta changes
- Delta cancellations
Same works for other airlines.
Landing page examples
This is a simple landing page with main text like airlines reservation desk, airlines cancellations and changes, and click-to-call button.
Landing page with a pop-up block
When you open the page, you will see the landing page template on the right. However, when you close it the page on the left is displayed. The website has a booking form and it looks more trustworthy for google moderators.
This landing page has different desktop and mobile views.
When you open it on a desktop, you can see a generic website with a flight search form but when you open it from a mobile device, you will see a click-to-call button.
2 more examples of the landing pages
The first one is really aggressive as it has the DELTA logo in it. One of our top affiliates resorts to this approachand has outstanding results. However, we do not recommend this strategy for our newbie affiliates as your account can be easily banned.
The other option is putting several airlines on your website as if it is a catalog or a list.
You put the airline the user searched for on top and display the airline’s phone number.
Ad copies
Here you can see some ad copies examples. You see people using generic ad copies without brand name like airline phone number, airline customer service.
We do not recommend using brand name in ad copy as it will lead to the account ban.
Spam protection
It is important to mention that in this niche spam often comes from blackhat competitors; they find your ads on certain keywords and make spam calls
There are several ways to protect yourself from spam.
1)IVR screener - a voice robot that makes callers press any number from 1 to 9 to contact the call center.
2)VOIP block - this implies blocking users who make call from virtual phone numbers.
3)Cloaking - deliberately changing phone numbers for users who are not from the US or who use VPN.
4)and a secret way available only for affiliates who already make calls (please contact your personal manager)
Metrics
These metrics are extracted from our internal media buying source:
Delta $1.5-$2 CPC
Other airlines $1-$1.5 CPC
CR of landing page to call: 70-100%
CR to billable call: 15-25%
ROI: 50-100%
Here you can see examples of keywords used in one of the accounts. We used both US and non-US accounts but we did not see any difference in performance between those.
Here you can see statistics from some accounts. Accounts spent different sums before being banned; some spent $10 to $20 thousand, while others only $100-$200.
Results:
Campaign duration: 25 days (August 1st – August 25th)
Revenue: $64841.92
ROI: 70%
Net profit: around $21.000
Let’s sum up some advices for running the campaign successfully.
- the main key to success using warmed-up google account with some ad spend to avoid account ban
- also it is important to protect numbers from spam to keep the advertiser satisfied.
Once you follow those steps, it will be pretty easy to generate good profit.
Push your personal manager to start working with this offer.
Why Marketcall?
- Trusted Pay Per Call Affiliate Network
- Wide range of offers
- Industry high payouts
- Fast payments
- Personal support
Ready to start? Please sign up at marketcall.com
For any questions please write to affiliate@marketcall.net or skype: live:.cid.9482e62be8e78223.
For so many years I think about testing Pay Per Call but never did it so far.
Would you say that Google Ads is the only traffic to be really worth it to run Pay Per Call or do you know other traffic types/sources or ad formats that work for Pay Per Call equally well?
Facebook ads is also good, by the way you can check our case study about facebook ads here:
https://stmforum.com/forum/showthrea...cebook-traffic
@marketcall Thanks for the link but especially Google and FB are the two trafficsources I try to avoid like the plague 
Just curious to know why do you avoid them?
Originally Posted by twinaxe
Originally Posted by Rhino
To be fair I also have to mention that I ran only with fake accounts and VCCs but it was no problem to just create several accounts per day.
Then they banned many VCC BINs and the fun started, I wasn´t able to get only one more campaign running.
I tried several things, created accounts in different ways, tested different VCC providers, tried Paypal accounts that were verified with VCCs but FB banned me againa nd again so eventually I was fed up with it and moved on.
On Google I never really ran anything but I also never really wanted to gove it a try because you can get your accounts there banned just as fast
I had also wasted 2 years of my life 2017-2019, running google ads and bing ads on VCC. I had become very obsessive. I used to buy VPS+VCC, ready made accounts. Still google was able to track me everytime and used to ban me within 30 minutes of account creation.
I was very frustrated as the whole VCC thing never worked for me.. I was so down the rabbit hole/obsessive about it that, i purchased many fake accounts in these 2 years...also, i came in contact with an online pickpocket marketplace that used to sell real stolen credit cards on deep web. Though i never crossed that line but one day an expert told me that google has some of the sharpest minds working for them. So, no matter what i do, I can never get this VCC thing to work. So, i left it and moved on to push traffic.
Originally Posted by Rhino
Youtube ads are still great, Google shopping great for ecommerce, and now they have their Google Smart Shopping... Done the right way it's a LOT of money.
Yeah, if it wasn't for Bing ads. I wudn't have got into affiliate marketing.
I might have purchased 30-40 $100 bing ads coupon back in 2018.
One can link 5 bing ads with 1 credit card.
I remember back then, i had to ask my mother, father , sister, relatives to lend me their credit card so, i can link it to my bing ads account and use that $100 coupon.
Those were some awesome days. It's only because of those bing ads coupon that i made it till here.
Originally Posted by wisdompower
Originally Posted by Rhino
I found a way to get unlimited $50 coupons for free and I could get VCCs for $0.20 a pop so for every $50 adspend I only paid $0.20.
At these times I had lots of success with direct linked Pin submits in US, on good days a $50 coupon made up to $500 revenue.
This niche will get you banned hard on google 
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