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Should I kill it or keep going? (12)

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I have a couple of native campaigns i'm testing..

One is -35% roi after a few days. (Almost zero optimization, 4 landers on rotation, few random angles in the mix)



I'm pretty confident I can turn it green.

However, i've just spoken to traffic rep who suggested I find a new offer. As it's not profitable 😅

So my question is what would you do?

& What is your Minus ROI cut off point for new campaigns. I think -35% is not too bad.

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I think it's too soon to kill it, especially if your loss is just -245$ so far. As long as you're making sales and u didn't optimize it yet, i would keep running. Also, looking at 0.59 cpc i assume u're running desktop (vs. 0.38epc), maybe try mobile as well, you'll pay less for traffic. Also, without knowing what ur CTR is, would look at that as well, see if you can improve anything there to decrease your costs.

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Very nice... what is the payout on the offer?

As far as how deep in the hole to go, depends on the long-term potential...

If that's like US Car Insurance I'd absolutely 100% keep going because that's an evergreen vertical you can run forever...

If its some random ecom product that will probably disappear in six months and never be heard from again (ecom is like that for some reason) then I'd probably not go much further than you already are.

So yeah, I would probably keep going as long as you feel like you're making progress... that's better than the last 5 times I tried something on Revcontent to be honest... so I would definitely keep working on it, especially if its a good long-term vertical...

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Thanks, yes I'm running desktop but it's a very long vsl offer, that is feel wouldn't work as well on mobile. Will keep running for now to see how it goes.

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It's Clickbank VSL offer with upsells. So conversions range from $60 to $300 I think.

Not sure of the longevity but doubt it'll be around in 6 months.

So, Jack - I'm interested in what you would expect in the first few days (on offer that will disappear in 6 months) - are you hoping for break even right out of the gate?

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When it's Clickbank, do you run it only in one geo or in multiple geos?

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I only ever run clickbank in USA. The VSL's are usually very "american" and appeal to an american audience. and although the checkout page will automatically change to the target GEOs currency - the sales page/ bundle selector is usually in USD. and i think this puts people outside the USA off.

I know some people run them outside on usa, but i never do.

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Actually vsl verticals typically have wonderful longevity, you just need to find other offers in the same vertical to continually split-test in... but people have been making money with Diabetes and Weightloss and Tinnitus on Revc using the same 6 or so ads for years on end, just continually updating which offer they're running within those verticals...

I actually don't run on Revcontent that much anymore so I'm not really qualified to give advice, but I would definitely keep going if I were you... with a vsl high payout offer that's hardly any testing really (I mean that in a good way - like one good tweak or one good ad could push you into green very easy). I probably wouldn't lose multiple thousands though... or keep going if you're still deep in red a couple weeks from now without any signs of progress. All depends on our goals and bankroll though.

But yeah, speaking of US vs non-US, I agree, if you really want to target US you should do so by itself, you could also test an INTL 'low bid' version of the campaign though that just bids super low on like 20 geo's and just gets whatever cheap traffic has fallen through the cracks. You can even include US on it and you'll get some US traffic at really low cpc's (at least I used to).

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Those stats are great for only a few days.

Go with your gut over what any traffic rep tells you.

95% of them are useless and their input usually ends up losing money.

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Which tracker are you using to track your revcontent traffic?

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This x10.

I actively tell every new traffic source rep I get that I do NOT want advice on campaigns (although in a much nicer way than that).



Edit: Although I must add that if your rep is concerned about you losing money that's certainly a good sign in his favor.

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Thanks everyone, yeah I'm gonna keep going ��

The screenshot is from The Optimizer but I'm also using Voluum to track.

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