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How to read the popAds graph (11)

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Hi folks, can anyone please explain how to read this graph?


Are the numbers below the blue lines the placements?
How can I take advantage if this data?

Thanks.

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No the numbers aren't placements - you'll find that data in the popads reports (which you can generate from the popads platform) or in your tracker data.

I actually asked for verification from PopAds' owner before replying to this post - big thanks to Tomasz.


So the chart on the left:

It shows how much traffic (in impressions) you can expect to get, when your bid is within a certain range.

So when you bid somewhere between 0.000058 and 0.000201 per impression, you can expect to get around 4,000,000 impressions/day in traffic (I'm eye-balling the chart - you of course can put your cursor on it to get the numbers).

One thing to keep in mind though is that the chart is accumulative. When you look at the second data column from the left - the bid range of 0.000201-.000344 - you see 900,000 impressions/day. That doesn't make sense at first, because the usual trend is that the higher you bid, the more traffic volume you should get (although there are exceptions). The trick here is that the data columns are accumulative. So when you bid within the range of 0.000201-.000344, you will actually get the TOTAL traffic from the first+second data columns, i.e. 4,000,000 + 900,000 = 4,900,000 impressions/day.

The same goes for the 3rd data column - at the bid range specified for that column, you should get around 4,000,000 + 900,000 + 700,000 = 5,600,000 impressions/day in traffic.


Next - the chart on the right:

This one is way simpler to interpret.

The first data column means that there are around 235 other campaigns on PopAds that are bidding in the range of 0.000058-0.012558.

The 235 campaigns don't include ALL the campaigns that are being run on PopAds - just the ones that have some sort of overlap with you in terms of campaign targeting.

(By "overlap in targeting" I meant for example, your campaign is targeting all of US, and if another campaign is targeting US + adult traffic only + carrierA only, then it would be included as one of the 235.)


As for how you can use this information:

These charts give you an idea of how much traffic you can expect to get, and how much other campaigns are bidding.[/B]

Which can help you to decide a)how much to bid if you're not wanting to bid a lot higher or a lot lower, and b)if the amount of traffic you'll get, would be enough to be worth testing.

Take your chart above for example. It looks like most other campaigns are bidding in the range of 0.000058 - 0.012558 per impression, so if you're testing a new campaign and don't want to either spend too much or too little, and want to bid average, then you can choose a bid in this range.

This is actually not a very good example, as this bid range is MASSIVE. You'd do better by sticking to the rule of thumb I suggested:

-around $0.70-1 CPM or 0.0007-0.001/impression for tier 1 and 2

-around $0.30-$0.70 CPM or 0.0003-0.0007/impression for tier 3 and 4

So let's say you decide to bid 0.0003 - you look up the first chart to see how much traffic you can expect. This bid falls in the bid range of the second data column from the left, so you can expect daily impressions of up to 4,000,000 + 900,000 = 4,900,000 (probably less because 0.0003 is not exactly at the maximum bid in the 0.000201-.000344 bid range).

This is a LOT of traffic by any standard, so I would definitely go ahead by setting the campaign live.

However - if the expected volume had been really small - such as 1000 impressions/day, then I wouldn't even bother setting up a campaign. Or, I may decide to increase my bid - if based on the charts I know I could get a lot more traffic without increasing my bid to unreasonable amounts (i.e. way beyond my rules of thumb above).


Hope that makes sense!



Amy

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Super thanks AMY!!!

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@vortex I have a question (what a new thing hey?)

Should I create different campaign for different groups of Geos?
Let's say my AM says that the most profitable Geos are:

- Czech Rep
- India
- Argentina
- UAE
- Ukraine
- South Africa
- Brazil

Is it ok to put them all in a Campaign or should it be more reasonable to Create a test campaign only with the one who are in the same time zone?

It would be something like:

- Czech
- Ukraine (few hours difference)
- South Africa

- Argentina
- Brazil

- UAE

- India


Which is the best approach? I'm talking a lot with @twinaxe these days and he is helping a lot. So this question just popped on my mind because I noticed that the performance of the Campaign goes down in the night time.

Thanks!

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Keep them separated, one geo per campaign.

It's not about the timezones but different geos have different volume, different bids, different performance etc.

It's true that performance often goes down during night but so does the volume.

You can daypart when you have enough stats so that you can clearly see if it makes sense or not.

Otherwise just keep it running.

Nonetheless it's good to don't start new campaigns when you want to go offline/go to bed soon.

Better monitor fresh campaigns in the beginning so that you don't risk to loose money on high volume/low quality placements.

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I would try several different approaches:

1)A general campaign with all countries in it. You'll get the advantage of targeting broad - some traffic sources will reward you by sending more traffic volume that may convert better.

The downside is of course: You can't daypart (target different hours of day) and you can't cut different placements for each geo.

So pros and cons - just try to cut segments that are unprofitable overall and you may end up with profits.

2)Run each geo separately. The good thing is you can optimize the hell out of each campaign. But of course you won't get the advantage described above.

3)Group geos like you suggested. That way you can cut out similar hours that convert badly, while still enjoying some of the advantage described in the first option.


It would be too troublesome to do this for individual offers, but for offers that accept traffic from all/many geos, doing this type of testing can pay off.

Sometimes, when you're targeting multiple countries in a campaign, you'll see profitable countries. So naturally you'll want to pull them out and start individual campaigns for them - which is the right thing to do. But sometimes, as soon as you do that, the country is no longer profitable. So sometimes, option 1 is the better way to go.

Again - test, test, test! Every affiliate has their own approach. You ask a question on here you'll get 10 suggestions from 10 people. The idea isn't to find out exactly what to do and then implement that - because each particular case is different and not everything is predictable. It would be best to see all our suggestions as "possibilities" and THINGS TO TEST. That will serve you so much better in the long run.



Amy

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I paid a couple of k's to learn this lesson.

One night - I had been on a plane all day, exhausted, couldn't sleep, so decided I would set up a bunch of campaigns before going to bed...

I was yawning before I was done. And went to bed as soon as I finished.

A few hours later I woke up to see a sea of red - over $2000 in loss (I think - been too long). I couldn't believe my eyes. Had to blink my eyes a few times, but the results (sadly) didn't change.

Ended up I had messed up the tracking, and none of the traffic was going to the intended offer. (This was PopAds - automatic and immediate approval - no reviewer to disapprove the camps - which normally would be a big plus!)

From then on, every campaign I set up, I made sure I was awake and alert. And I would keep an eye on tracker stats and affiliate dashboard stats to make sure traffic is going to the intended offers.



Amy

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Hi @vortex, is there any chance i can ask few questions to Tomasz? Can't find him. Is he available?

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He's a very busy guy. What are your questions?



Amy

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I would like to understand better PopAds. But yeah I can keep asking here. Sometimes I just feel like I'm wasting "the big boys" time as all newbies.

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Oh no need to feel that way! This was why you joined STM - to ask questions and join in discussions!

And you've been contributing by sharing what you know and by asking questions. When one person asks a question and receives answers, it benefits more than just the OP.

So - keep those questions coming!



Amy

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