Home > Paid Traffic Sources > Display / Media Buying

$330 in less than 20 minutes gone (20)

02-03-2012 07:41 PM #1 chiefsurf (Member)
$330 in less than 20 minutes gone

So i just tried a diet offer on sitescout with only one banner. I just wanted to test the volume of traffic on three specific sites.

I stepped away for 20 minutes and came back to $330 cost,1400 clicks,0.56% ctr and zero conversions...

I added my daily cap to $20 but forgot to turn it on (dumbass)..

Checking in quantcast and the main site gets 16m hits per month...

Has anyone else experienced this before in sitescout?

02-03-2012 07:45 PM #2 nusolutionz (Veteran Member)

if you would have targeted their pagerank/facetheme placements you could have spend even more :-) but 1400 clicks without a conversion is really bad

02-03-2012 07:50 PM #3 kvakzzz (Member)

Out of curiosity -- what CPM bids did you set?

02-03-2012 07:51 PM #4 chiefsurf (Member)

i set $2.00

02-03-2012 07:53 PM #5 sm1810 (Member)

what was the offer? agreed 1400 clicks to zero is insane..

02-03-2012 07:56 PM #6 chiefsurf (Member)

It is a free trial diet offer... Fusion 5...

02-03-2012 08:11 PM #7 kvakzzz (Member)

OMG.

What was your targeting? Did you target any specific sites? Chaneels? Or was it goold old RON campaign?

02-03-2012 08:14 PM #8 nusolutionz (Veteran Member)

0,20 cpc's are pretty good..did you check if anything was okay with the traffic? no bot traffic/duplicate ips etc...?

02-03-2012 08:21 PM #9 kvakzzz (Member)

Quote Originally Posted by nusolutionz View Post
0,20 cpc's are pretty good..did you check if anything was okay with the traffic? no bot traffic/duplicate ips etc...?
Well, even if there are bots - they could be eventually filtered out. I mean not the IPs of bots but rather placements where shitty traffic is coming from

I'd say chiefsurf is somewhat lucky he only spent $330. But, I'd also say he could have spent it a bit differently

02-03-2012 08:48 PM #10 btbe (Member)

I don't know what placements you were testing but be careful with their celebrity traffic. That stuff is very poor quality.

02-03-2012 10:17 PM #11 Hannah (Member)

I posted a thread a little while back about the same thing, turned out I was getting bot traffic on SiteScout.

I emailed my rep about it three times but never got a reply.

02-03-2012 10:52 PM #12 stackman (Administrator)

$330 spend without a conversion isn't uncommon. Could just be the type of traffic that doesnt really convert, i've seen it many many times before. Lucky you came back in 20min

orrr bot traffic (just saw hannah's post^). Its' common on media buys from shitty sites/publishers trying to scam the system

02-03-2012 11:09 PM #13 rich (Member)

Quote Originally Posted by btbe View Post
I don't know what placements you were testing but be careful with their celebrity traffic. That stuff is very poor quality.
I found that out the hard way, was getting some great ctr's/conversions but didn't back out sadly

02-03-2012 11:11 PM #14 The Angry Russian (Moderator)

Did you direct link to a rebill and expect it to convert?

Honestly things that involve a user to whip out their credit card you have to do better than DL you need a lander.

02-04-2012 12:30 AM #15 chiefsurf (Member)

kvakzzz

OMG.

What was your targeting? Did you target any specific sites? Chaneels? Or was it goold old RON campaign?
celebrity-gossip.net was the big one

nusolutionz

0,20 cpc's are pretty good..did you check if anything was okay with the traffic? no bot traffic/duplicate ips etc...?
mostly different ip's but i did not check for bots


btbe

I don't know what placements you were testing but be careful with their celebrity traffic. That stuff is very poor quality.
Lesson learned


Hannah

I posted a thread a little while back about the same thing, turned out I was getting bot traffic on SiteScout.

I emailed my rep about it three times but never got a reply.
Thank you.. i will read your post

stackman

$330 spend without a conversion isn't uncommon. Could just be the type of traffic that doesnt really convert, i've seen it many many times before. Lucky you came back in 20min

orrr bot traffic (just saw hannah's post^). Its' common on media buys from shitty sites/publishers trying to scam the system

This was my main concern.. i do not care really to lose money on real non converting traffic for testing purposes... It's when i start to lose it on scams or bots that pisses me off...


The Angry Russian

Did you direct link to a rebill and expect it to convert?

Honestly things that involve a user to whip out their credit card you have to do better than DL you need a lander.
I did DL and hoped for something.. but now i know a LP is needed for this type of offer..

02-04-2012 12:31 AM #16 chiefsurf (Member)

thanks everyone...

02-04-2012 01:53 AM #17 jbird007 (Member)

I'm feeling your pain brother. I blew $198 without a conversion. Strange thing was I had the Daily budget capped to $40. But I think with a bunch of high traffic sites it will over spend a little on each, and before you know it, there goes $200.

Lesson learned hehe.

02-04-2012 03:43 PM #18 polarbacon (Moderator)

ya and one more word of advice when setting up camps....set the daily spend to $5....most cases it wont send any traffic at all....or very little...sometimes even setting at $10 can cause huge overspends on high traffic sites

03-06-2012 07:35 PM #19 jimcrim (Member)

Ouch! I concur with everyone here that's its good you came back to it in 20 min. That's one of the sucky parts on media buying through an ad network. Once the traffic is flowing sometimes it takes a while to shut off after the limit has been reached. Ran into this a few times over the last with different traffic sources.

06-27-2012 01:49 AM #20 johnaff (AMC Alumnus)

Yup, stackmans right the problem here was the direct link! Definitely dont DL to rebills, health offers, etc.

Home > Paid Traffic Sources > Display / Media Buying