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Having hard time to setup audience (9)

10-15-2021 03:59 PM #1 martinbe (Member)
Having hard time to setup audience

Hi folks, when setting up the offer in PopAds I'm having hard time with single offers related to one Geo.

For example if I have to target Geo and a specific Mobile Carrier I haver a very narrow audience: less than 1000 impressions per day.

Brazil + Specific Mobile Carrier + Portughese language = less than 1000 impressions

How you work in these situations?

Changing the traffic source can change the projections?

10-15-2021 05:27 PM #2 matuloo (Legendary Moderator)

When working with carrier specific traffic, the volumes will always be quite low, compared to "wifi", that's the way it is. The less dominant the carrier, the lower the volume goes even further. And with any additional targeting setting, you lose more volume again.

The only way to get more volume in such situations is to use multiple traffic networks. Some are more dominant in certain GEOs, but you will only discover this by testing. In some cases, certain traffic sources simply do not have enough volume for some carrier and it's pointless to even try buying such traffic.

10-15-2021 05:39 PM #3 twinaxe (Senior Moderator)

Also try other sources, Popads has more often low(er) volume for specific targeting.

10-15-2021 08:01 PM #4 martinbe (Member)

Quote Originally Posted by matuloo View Post
When working with carrier specific traffic, the volumes will always be quite low, compared to "wifi", that's the way it is. The less dominant the carrier, the lower the volume goes even further. And with any additional targeting setting, you lose more volume again.

The only way to get more volume in such situations is to use multiple traffic networks. Some are more dominant in certain GEOs, but you will only discover this by testing. In some cases, certain traffic sources simply do not have enough volume for some carrier and it's pointless to even try buying such traffic.
Thanks a lot man!! Can u suggest which is the minimum daily traffic/impressions for a campaign?

10-15-2021 08:12 PM #5 jeremie (Moderator)

Quote Originally Posted by martinbe View Post
Hi folks, when setting up the offer in PopAds I'm having hard time with single offers related to one Geo.

For example if I have to target Geo and a specific Mobile Carrier I haver a very narrow audience: less than 1000 impressions per day.

Brazil + Specific Mobile Carrier + Portughese language = less than 1000 impressions

How you work in these situations?

Changing the traffic source can change the projections?
Brazil = Portuguese
Rest of Latam = Spanish

Try to remove the language criteria. It should not impact too much. The ones who don't speak the language are either expats, or native tribes from rural areas.

10-15-2021 10:26 PM #6 martinbe (Member)

Thanks @jeremie yes thanks I'm aware of that. I tried a single offer in Brazil with -100% ROI literally. Very frustrating.
May I ask how the campaign affects the spend budget when targeting all languages? I mean if someone who speaks english sees a a Portuguese Ad, will I still pay for that impression or the system will not show him that Offer because it's Portuguese?

10-15-2021 11:41 PM #7 jeremie (Moderator)

If you don't put a language restriction, you pay for all impressions.

Usually, the language is the one defined at browser level. So if someone has its browser in English, you can still show them portuguese ads, it does not matter. It could be a tourist, but most probably someone who speak both languages. You can still look at the conversation rate by language in your tracker if you want to see if it is different.

10-16-2021 12:18 AM #8 martinbe (Member)

Nice Advice thanks!

10-18-2021 10:22 PM #9 matuloo (Legendary Moderator)

When removing language targeting make sure you run some BOT test at the same time. By using the language targeting option, you will get rid of quite a large % of bots and other crap such as VPNs etc... I've seen this times and times again with my campaigns. Visits where the language matches the desired language of the GEO does convert better and it is of higher quality. This is not a 100% rule, but in most cases it did work that way in my experience. It's also more significant in some GEOs while not so dramatic in others.

So while jeremie is right and the lang is just a setting that doesn't have to mean the user is from a different GEO (for example I'm using ENG as lang setting and I'm from Slovakia) it can have quite an effect of the overall traffic quality.

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