Hi,
I have this international dating campaign that was stable for couple months, I duplicated ads at traffic source a lot, I'm still getting very good CTR (around 1,5% - 2%) but CR is declining, I would understand CTR going down, but why CR ?
What should I do ?
TIA
Have you tried split-testing the same offer from another network to see how conversions differ? Sometimes this can help.
good idea, but the offer in only on two networks, and I dont want to join the other for only one offer at this point.. its seems i went a bit too wild with frequency cap, 12 views per user per day, but they still click on the same ad !!
Rotate dating offers may be? Or diff. landing pages of same offer? Ask advertiser about dupe leads coming in? Errr run another campaign?.. Do you track sideid's? What about phones?.. Carriers?.. So many variables man, just use pivot tables, build graphs and try to see where the trend comes from
thanx for advices, I already know the winning combinations, I'm talking about scaling. so, what I did, take the best performing ads, and create separate campaigns with same targeting, same bid to try to have more traffic.... traffic is here, CTR is same but CR is down. I dont daypart, so during the down hour I send more traffic, but also during the converting hour... CR is 3% was around 6%.. this is adfonic btw....