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One click flow VS SOI (3)

10-14-2021 08:30 PM #1 martinbe (Member)
One click flow VS SOI

Hi folks, can someone please explain me the difference between these two flows?

1 click and SOI in Mobile offers like a game or an app?

SOI should be an action which requires only one action from the user to be completed.
Seems to be very similar to 1 click.

Is the click considered on the banner they will click or is the 1 click considered something like app download?

10-14-2021 09:07 PM #2 martinbe (Member)

Ok found the answer. Sharing it for future reference for other users.
So does it means that the conversion is the first click on the banner?

https://propellerads.com/blog/adv-af...explained/#SOI

SOI

Single opt-in conversions are the easiest to achieve. All you need to do is convince users to leave their contact information, like full name, email address, and such. Each time a user submits his or her information you get a conversion. Furthermore, SOI conversions are commonly found in sweepstakes, dating, and gaming offers, plus you may see them in finance as well but these are less common.
Note that this conversion type is sometimes used for more complicated offers.
1-Click

One-click conversions take place on mobile devices. This conversion type is used for mobile content offers where a user needs to click on the landing page to get subscribed to the content provided.

10-18-2021 04:53 AM #3 vortex (Senior Moderator)

Quote Originally Posted by martinbe View Post
Ok found the answer. Sharing it for future reference for other users.
So does it means that the conversion is the first click on the banner?

https://propellerads.com/blog/adv-af...explained/#SOI

SOI

Single opt-in conversions are the easiest to achieve. All you need to do is convince users to leave their contact information, like full name, email address, and such. Each time a user submits his or her information you get a conversion. Furthermore, SOI conversions are commonly found in sweepstakes, dating, and gaming offers, plus you may see them in finance as well but these are less common.
Note that this conversion type is sometimes used for more complicated offers.
1-Click

One-click conversions take place on mobile devices. This conversion type is used for mobile content offers where a user needs to click on the landing page to get subscribed to the content provided.
1-click offers belong to the category of carrier-billing offers, where the visitor is connected to the internet using cell data and not wifi.

The visitor would see something like this:



And when they click on the CTA, they'd be subscribed to a service that would charge them on a regular basis (daily/weekly/monthly).

The charge would appear on the visitor's phone bill, where the cost is collected by the phone carrier.

The reason why the visitor doesn't need to enter their personal information, such as name and phone number, is because they're connected via data - so their carrier already knows which customer it is and who's phone bill to charge to.

There are tons of offers like this one, and each offer accepts traffic from one or more mobile carriers. So you'd have to target the accepted carrier(s) in your campaign targeting options.

Hope that makes sense!



Amy

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