Home > Paid Traffic Sources > Facebook & Instagram

Ad spend: 5 euro - Profit 38 euro (9)

10-13-2021 06:08 PM #1 martinbe (Member)
Ad spend: 5 euro - Profit 38 euro

Hi STM people, so I just wanted to share with you my recent small quick campaign just to test a product on ClickBank.
I work with FB Ads for over 12 years but what I did is nothing fancy or complicated.

I'm writing this thread in order to motivate who is starting in AM like me.

Product: Online course on ClickBank
Traffic: Facebook Ads
Budget spent on Ads: 5,42 euro
Revenue: 38 euro
Profit: 32 euro
Commission from one sale: 10 $ and something
Conversion rate: 6,7%

How I setup everything:

The main strategy is in having a niche website for the course category. I created an article on the mentioned website and explained why the products is cool, why I use it and why the users should use it.

I put some links inside the article to the final product (affiliate links).

I run Fb traffic for two days with a super small budget: 10 euros.
Facebook spent only 5 and something.

This is the Fb screen:


This is the dashboard from ClickBank:


As you can see there is a good profit in this small testing campaign.

How i setup the campaign?

Objective: Traffic (I know most people suggest "Conversions" but I find out that "traffic" works well for me)
CBO: Turn off (when testing I like to see the Fb projection about numbers of the reach/clicks while setting the audience)
Audience: select the closest niche to your audience interest (if it's a cooking course, use something like Cooking and Cooking tutorials).
Creatives 3. Same Copy. The angle is set by the Creative Image.

Run the Ad. Enjoy the result.

Since the result is good, the product is good. Now I can add more budget to the campaign and scale. Take all what you earned and put it back to the campaign. See which creative is performing the best, kill the less clicked.

P.s. Check if there are any comments on the Ad post and which was the overall engagement.

Hope this easy flow can be motivational for who is just starting and has a very small budget.

Cheers.

10-14-2021 12:17 AM #2 vortex (Senior Moderator)

Damn - didn't you say you had another business and 2 kids etc. and had "very limited time to devote to affiliate marketing"?

And then you come here and ask 10+ questions a day and dropping gold everywhere!


The main strategy is in having a niche website for the course category. I created an article on the mentioned website and explained why the products is cool, why I use it and why the users should use it.
One question for you: Do you think that the fact your article is on a niche site, is helping conversions? Or do you think you'd get similar results if that article was just a "lone" pre-lander (like how most affiliates run)?

Another question - and feel free to not answer if you feel it may compromise your niche: What type of product is it?

And have you only been running the campaign for 2 days?

I'm keeping my fingers crossed for you! The most difficult part isn't finding ads/angles that work - it's to keep the campaign and account alive for long enough to recap costs (of account acquisition).


Objective: Traffic (I know most people suggest "Conversions" but I find out that "traffic" works well for me)
Interesting! I never had much luck with the Traffic objective.

Have you also tried running with "Conversions"? Cause now I'm wondering whether you'd get even better results with that, compared to using Traffic.

Thanks for sharing! And please do keep us posted on progress!




Amy

10-14-2021 12:34 AM #3 martinbe (Member)

Quote Originally Posted by vortex View Post

And then you come here and ask 10+ questions a day and dropping gold everywhere!
You are a great example so I follow your lead and i thought it was time to give something back to the community.❤️

10-14-2021 12:44 AM #4 martinbe (Member)

Quote Originally Posted by vortex View Post
One question for you: Do you think that the fact your article is on a niche site, is helping conversions? Or do you think you'd get similar results if that article was just a "lone" pre-lander (like how most affiliates run)?

Another question - and feel free to not answer if you feel it may compromise your niche: What type of product is it?

And have you only been running the campaign for 2 days?

I'm keeping my fingers crossed for you! The most difficult part isn't finding ads/angles that work - it's to keep the campaign and account alive for long enough to recap costs (of account acquisition).
Hi there, happy to give you my humble opinion.

I think the niche site is helping the conversions but I used to run similar campaigns for my own courses which were linked to a new Landing Page so not a niche website and the conversions were just awesome.

I think in this case all depends on the quality of the product. Than it comes to the trust people have in who is promoting the offer. When promoting via Fb, Facebook is using your page for the promotion so the more trusted is your Page by that audience, more chance you have to make quick sales.
But even if you are none in the niche, if you do a landing page with value, i'm convinced people will still buy (if the product is good and there is real value in it).

The product is an Actions Pack for Photoshop so when you target photoshop enthusiast who want to speed up their workflow with nice actions, it's like doing 1+1 = 2 (I was expecting more conversion by the way). The problem is that the photography field is overloaded with actions so many people are just bored looking at these ads or "magic actions" and they just skip, even if the product is good...but hey, here comes the retargeting right.




Yep, just 2 days. I was testing the product. I'm used to run quick test campaign just to see if someone is reacting to the product and how.

I usually run "conversions" after the "traffic" campaign with higher budget so Fb have time to "learn". But hey, it's just my experience, maybe there are better methods but this works quite fine.

Cheers
Martin

10-14-2021 02:33 AM #5 vortex (Senior Moderator)

Thanks so much for all the juicy details!

I'm thinking that the small size of the campaign right now may be what's helping it to "escape detection" by the FB police.

Or, maybe FB has finally come to their senses and stopped banning products just because they're affiliate offers from CB!

Either way - would love to see how long you can run this for!


When promoting via Fb, Facebook is using your page for the promotion so the more trusted is your Page by that audience, more chance you have to make quick sales.
This is important for sure. However, most affiliates running affiliate offers on FB, don't have accounts that last long enough to build any significant audience or page reputation.

Running ads from a reputable page with a good history - in my opinion based on observation although I don't have proof - should help campaigns get approved more easily and the ad account less susceptible to bans.

But that reminds me: Are you promoting the CB product using a well-established page that you spent a lot of time nurturing and building an audience for? If so, you may not want to jeopardize it by running affiliate offers. I would only use an account I can afford to lose for that purpose.


I usually run "conversions" after the "traffic" campaign with higher budget so Fb have time to "learn". But hey, it's just my experience, maybe there are better methods but this works quite fine.
Interesting! There were times when I tested traffic and conversions objectives, where the traffic camp absolutely bombed and the conversion camp did OK/well.

So - makes me wonder if certain good offers were able to slip past your filter - i.e. your "traffic" campaign - that could have given good results if you had started with conversions right off the bat.




Amy

10-14-2021 09:48 AM #6 asharjamil (Member)

Quote Originally Posted by martinbe View Post
Hi STM people, so I just wanted to share with you my recent small quick campaign just to test a product on ClickBank.
I work with FB Ads for over 12 years but what I did is nothing fancy or complicated.

I'm writing this thread in order to motivate who is starting in AM like me.

Product: Online course on ClickBank
Traffic: Facebook Ads
Budget spent on Ads: 5,42 euro
Revenue: 38 euro
Profit: 32 euro
Commission from one sale: 10 $ and something
Conversion rate: 6,7%
Thank you for sharing your campaign with us. I am planning to test a ClickBank offer on search ads. Can you please share which tool do you use to track conversion on ClickBank?

10-14-2021 11:05 AM #7 matuloo (Legendary Moderator)

Very nice martinbe and congrats on the early success!

Just like Amy, I'm also really curious about the longevity of this campaign and whether they (FB) will ban your account or not... hopefully not

10-14-2021 01:23 PM #8 martinbe (Member)

Hi folks,

I would say that Fb is not that mean as it seems to be. It's dumb, but not mean.
I think they do not like random people advertising random products. (My opinion).

For the sake of this example:
My niche page is there for over 9 years now and it's active. We have 50K+ users on the page. We have a group linked to that page with 1k+ active users.

The website that is running the final offer is there for over 9 years to.
I think Fb is used to see ads running through FB and the website. The system was always healthy.

The Fb page is about photography and Photoshop.
The website is about photography and Photoshop.
The offer is about photography and Photoshop.

The offer are Photoshop actions. Yes it's an affiliate offer but it could be action made by me anyway so I think Fb understands that the offer is related somehow to the whole process.

I'm not suddenly bombing Fb with a random offer so maybe this is why.
@asharjamil I'm using the Facebook native tools. Someone here on STM suggested to do not track.
The reality there is not so much to track. I'm target one country, specific interests and age group.

But hey, as everyone says here: one day the campaign is working, the other day not. I know for sure that this offer is around for a while now so I know I'm promoting something most of people already bought in that niche.

This was my test in order to start testing ClickBank through a niche focused website in order to conquer the woooooorldddd.... ��





Hope this can help to someone.

10-14-2021 05:13 PM #9 vortex (Senior Moderator)

I would say that Fb is not that mean as it seems to be. It's dumb, but not mean.
I think they do not like random people advertising random products. (My opinion).
I have no doubt that you're right.

No business ever aims to be mean - they always aim to maximize profits.

FB knows that users are their bread and butter, so user experience is the highest priority.

But they don't have enough man power to police all the ad campaigns - so they adopt a "better safe than sorry" approach - by killing off anything that even looks suspicious.

I know of several very solid business, with solid reputation, that have advertised on FB consistently for years, that got their accounts shut down.

Not saying it doesn't help to have a good track record, and that selling relevant products to the relevant audience doesn't help - I don't doubt that it does, and not just a little bit.

But in the end, no page or ad account is immune to ad account bans.

I hesitated for half a day before writing this post - because I didn't want to rain on your parade by saying something negative.

But I really don't want to see you get banned - this was what pushed me over:

My niche page is there for over 9 years now and it's active. We have 50K+ users on the page. We have a group linked to that page with 1k+ active users.
I'm keeping my fingers crossed for you that you'll be able to keep running and scaling that campaign without issues. BUT, IF you should ever get a ban, I would suggest to appeal and then stay away from Clickbank just in case. You can always use throw-away accounts or rent an agency account for that purpose, without risking pages you've spent so long to build.



Amy

Home > Paid Traffic Sources > Facebook & Instagram