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Running my first Pop campaign [results sharing and help needed😄] (14)

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Hi folks, hi @vortex, ahahah, I know i'm your nightmare these days.

So following your tutorial I run the first 3$ inside PopAds.
This is the result:

Screenshot: https://gyazo.com/5b091f54efeb97a13b94cb671fca0a1c

No idea if it's good, so so, very bad, or ok.
Looking at the ROI, i'd say: very bad. 😄

I also see quite a lot conversions so not sure if all is really bad. Maybe the Geo is ok but the offer is bad?
Since it's a smartlink, I can't really say if the offer is bad because I have no idea what the offer is.

Any advice?

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So this is the second round. I just deleted all the countries from the previous round because all were negative.
Added new GEOS (i know i should include them all in the first round).

This is the result:
https://gyazo.com/4e3eb61e4c1585648c89540ac785f52c

What this means? The offer is not interesting for the target?
Should I change the offer?

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When deciding the Geo, should I choose the ones with higher eCPM or lower eCPM?
https://gyazo.com/6c4a3d86c493034ac8d6a9131a93550f

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Third round. Can someone please help in analyzing these results? @vortex this is following your 1$ tutorial. Can you help bro?✌️
https://gyazo.com/a3bd23758d1fbfdfe70b28ec92f688d5

I see a lot of conversions but not profit. How to interpret correctly this data?
Is the offer bad but the country good?

Since i do not have control over the offer because it's a smartlink, how should I read the data in order to optimize?

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I managed to connect the tracker to the offer and to the traffic source!! Yay! Proud of me ahahahah.

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New round, still no profit.
Can someone please help in reading these data folks?

https://gyazo.com/cf69b1fcd29b61b397cbf43fd55721e9

What is the COST column means?

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Another round, still no profit in any Geo. @vortex can you help? Maybe also @twinaxe and other good heart ❤️?
What I should do? Change the offer? How to read the data in order to improve?



I spent 15$ on this campaign. Revenue: 6.49$
How you would judge this attempt?

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Seriously, use these push sub smartlink to learn the absolute basics how to run campaigns and then move on to real campaigns with single offers, landing pages and so on.

As long as you don´t feel save enough for the next step it´s perfectly fine to stick with the smartlinks but sooner or later you have to move on anyway

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Yeah sure I will. Can you help in reading this data, what should you do? Which is the best practice? Continue to test or it's not worth it?

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You're not a nightmare - you ask great questions.

Just - I may not get to all the questions right away.

It's typical for campaigns to not be profitable right away - thus is the need for campaign optimization.

It's also typical to have to test many offers before finding one that is worth optimizing.

Basically, you need to look at the ROI, and figure out whether with some optimization - usually involving the cutting of placements - would result in your target ROI or better.

I'd say anything with worse than -50% ROI would be hard.

You will find lots of details on how to optimize a campaign in the 40-day tutorial. For now try this:

1)Take geos that are doing -60% or better and start campaigns with each individual geo (i.e. one geo per campaign).

2)Test a few different bids to see which bid fetches the best ROI in general.

3)Leave the campaign with the best bid running and cut placements that are in loss by 2x payout. So if payout is $0.10, cut at $0.20 in loss or more. If the payouts are very small like $0.03, you could even wait until 3x in loss to cut. This is just a rule of thumb - I find that it's less likely for a placement to end up being profitable once it's 2x payout in loss or worse.


eCPM is the revenue per thousand impressions of the lander. Generally speaking, the higher the better. But the key here is also how much the traffic costs. If you're running in an expensive geo, the corresponding eCPM would need to be higher as well for your efforts to be worth it. Conversely, if a geo has really cheap traffic, and the eCPM seems on par with geos that have more expensive traffic, then you may have a winner. By eCPMs from affiliate networks are RARELY accurate because 1)some networks would "artificially inflate" numbers if you know what I mean (I'm not talking about Mobipium - it's a general statement), 2)these eCPM are average values resulting from all affiliates running the offer, including affiliates that are sending higher-quality traffic, and since you're running the low-quality pop traffic, you probably won't get the same results.

"Cost" is just the traffic cost you're being charged by PopAds.

Hope that helps! Sorry for the delay.



Amy

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I red this like 20 times, yeah I suppose i will learn that with experience. Thanks!!! ❤️
You helped a looooot!!!

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Yup the 40-day tutorial goes into how to cut placements in painstaking detail - so you have THAT to look forward to.



Amy

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It's per one thousand, not million

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Damn - was typing too fast!!

In my mind I must have been thinking "cost per mille" and associated that with "million" - although of course "mille" means a thousand in French and several other languages.

Thanks! Will edit!



Amy

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