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Sweepstakes brainstorming (10)

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I'd like to do some brainstorming guys so allow me to call @vortex into the discussion is he is answering most of my questions. Of course everyone is welcome to this thread. I'm a newbie in AM but not in digital marketing.

I decided my learning vertical: sweepstakes.
Why? I want to learn how to use the tools and go through data so I think since you all agree that this is one of the easiest verticals out there and the cheeper to test, I will go with this one.

I'm on Zeydoo network (please let me know which other one you suggest newbie friendly).

I'm also reading the sweepstakes 101 guide by the incredible Vortex and you awesome 2021 AM report. �� Kudos to you guys. ��

For sake of the this example let's say I'd like to promote a sweepstake which offers an e-scooter worth 400 $ in Brazil. SOI offer.
https://gyazo.com/4d804d49ee3f5ffb67c1c3c5f1d056bd

This is how I'd approach the promotion:

- Connect Zeydoo with my tracker. Did it, yeah! So happy. By the way the tracker is not recording the test conversion...so frustrating. ��
- Create a custom domain for the offer and setup a pre-lander (maybe a small site with few info about e-scooters)
- Send traffic via FB ads to the pre-lander. Warm up the customers and than send them to the offer

Now about the angle:

Since Fb is in an easy to ban mood @stickupkid . I thought that sending traffic to a "niche kind of website" would be a good starting point in order to not be banned. Instead of saying "Win an e-scooter" it could be a good idea to experiment with angles:

- How this scooter can help you beat the traffic in San Paolo!
- Breath fresh air, use an e-scooter
- Why successful people use e-scooters (this could be used also in native i think)

These are just a super quick ideas which maybe are not brilliant but give you the idea of the direction i'm thinking about.
Would this approach work?

Is it worth it to build all this for a Sweepstake offer?

Consider I never run an sweepstake offer, would this be the right approach?

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Sweeps rarely need that much work, even from FB traffic. Especially in LATAM.

What's the payout for a BR SOI like this? Like $1?

I wouldn't bother with anything more than ripping a quiz lander and changing the prize.

For the creative, I would test a few angles like you said above with a good picture.

E-scooter pretty niche too. Can be good/bad. Broad appeal like phones and giftcards easier to get clicks and conversions, but harder to keep alive. Niche is the opposite.

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As @jaybot says, don´t overcomplicate the process.

A quiz lander, a spinwheel, a giftbox.

These three LPs are enough to run sweeps in any country you want (with correct language of course).

Then just send traffic and test.

SOI in BR isn´t as easy as it seems.

But there´s lots of cheap traffic available so just give it a try.

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You mean literally change the prize on my pre-lander? And what happens when they click to the final offer and see the other prize?

- - - Updated - - -

That's why I was thinking about building a mini e-scooter based site review or something...to much or could work?

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Use the image from the offer to make it look like the same product or use a similar image that looks fairly the same as the offer

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That´s why you have to change the image and text depending on the prize that you promote so that the user sees the prize from the landing page on the offer page as well.

If you want to run it on push or pops it´s way too much work.

Spinwheel, quiz, giftbox - That´s all you need.

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this should be interesting, goodluck buddy!

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Thanks a lot. Still planning the whole thing. I'll keep this updated.

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@martinbe Sorry for the late arrival!

@twinaxe was probably referring to pop...

With pop, your audience is broad - all genders and ages and interests. So niche prizes would be hard to run. @blackemil is killing it running custom niche prizes on FB though:

https://stmforum.com/forum/showthrea...rd-from-sweeps

As for landers: Best approach would be to start by ripping popular ones - survey questions, gift boxes, spinning wheel. If you could innovate on top of that, it can pay off. I've provided some tips here to get you started:

https://stmforum.com/forum/showthrea...l=1#post413679

Do keep in mind though that unless you know some ninja tricks to keep your landers from spy tools, your new innovative creations will eventually get ripped as well.


Now - if you're planning on running on FB, one piece of advice:

If you're needing to convince the audience WHY they should want the prize, then you're probably not targeting the right audience.

This is sweepstakes, not ecom.

I would suggest to focus instead on making your ad stand out. Make them sound like the contest is legit. Make them feel like they have a shot at winning, and maybe ask them to jump through a small hoop to make them feel like they deserve to win (classic behavioral psychology), such as answering survey questions or playing a small game.

You've probably seen @stickupkid's posts where he describes sweeps angles - he's the expert. I've never run sweeps on FB - what I know, is based on spying plus what's been shared by FB sweeps experts.

Having said that: Don't let me discourage you from testing those angles you listed! Nobody can predict what will actually happen.

Did you get this working yet? If not please let me know - we can do some troubleshooting.




Amy

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Slept on this one I guess. I find your angles honest and subtle (good), make sure your prelander actually provides the info you promise in any "clickbaity" text. So create a single pager with some clickouts/buttons to the offer page.
FB is lately quite heavy on "low content quality" so a proper filled page with unique info is worth it. On the other hand simple angles as twinaxe mentioned still work, if the coding is crawl friendly, not too heavy (with scripts) and unique.

But yeah, at the end only a test with results could give us proper info to give workable feedback. Good luck!

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