Home > STM Treasure Chest >

---

education landers (8)

---

As someone who pushes education online - what would be the essential elements to get your traffic to convert for medium to premium priced online courses?

---

Maybe you could define the type of course you want to sell, the target market (men, women, kids... Age range...) and the geo. That would help understand and give a more useful answer.

---

main courses would include digital marketing, could be both men and women, geo is Canada + US - best results came from those who already run a business but also traditional marketers who are looking to upgrade, course costs range from $400 to $2500 not sure if that matters?

---

You can A/B test a focused lander that specifically speaks to your target audience, versus a lander that is generic, and you will figure out if it that matters.

I don't know what you mean by "elements". But for copywriting and making the offer looks irresistible, I would recommend this book:
https://www.amazon.com/100M-Offers-P.../dp/B099QVG1H8

---

In short, here's some of what you need to do:

1)Identify the ideal audience for your product, figure out how to reach them and where. (If SEO, which keywords? If paid traffic, which platforms and what targeting, e.g. only by gender and age or also by interest?) There may be more than one audiences that could work - and you'll need to test each audience to find out which ones can be converted profitably. May also need to test different advertising angles for each audience to convert them.

2)Create a funnel to get them to buy. Typically this would be ad -> sales page -> checkout, or ad -> lead collection -> sales page -> checkout, or ad -> lead collection -> follow up using email/call etc. to close the deal. You may want to split-test different funnel setups.

The sales page can be text-based or a VSL (video sales page), or a combination of both. Would be great to split-test different formats and advertising angles.

Your aim is to provide enough perceived value to justify the $200-400 price point. This is where copywriting comes in. Here's a good list of the best books:

https://stmforum.com/forum/showthrea...on-Copywriting



I would also suggest to do some research on your competition. Make a list of competitors that are pushing similar products at similar price points, preferably to similar audiences. Copy what they do to use as a baseline/starting place, and THEN split-test to innovate/improve.

Opt-into their mailing lists. Buy their course to see what their funnel is like (take lots of screenshots), and how they follow up with customers and how they further monetize them. (Upsells/cross-sells/downsells etc.)

There's no need to reinvent the wheel right from the start.

If you have a sales page up, feel free to post it here to get some feedback. Having something specific to look at is always better. Right now all I can do is give extremely general suggestions.



Amy

---

I work a lot with online courses and I sell my self few. I would like to help but I'm not sure I understood the question.

By the way, if you are looking for advice on how to sell premium courses, this is how it works.

1. Create a community in the niche
2. Give free value to community
3. Ask the community which are they biggest problems in that field
4. Use these questions and answer them via blog post and video
5. Use YouTube to place your self as an expert in that field
6. At this point people should start to trust you and you can start to promote the product
7. Before any launch, create hype for few weeks
8. Launch a pre-sale list "subscribe here to get a discount when we launch the course. Only for the first 100 people"
9. Hype, Hype, Hype
10. Launch with Ads, Mailing list and all what you have
11. Retarget
12. After launch, share testimonials, continue to create Hype untill the second Launch
13. This time create a entry level price product and than sell in the backend "value ladder" approach
14. Use the value ladder in order to engage users who bought in the first wave and sell them more expensive products
15. Retarget
16. Close subscriptions for a while and collect emails in order to feed your mailing list.
17. Start again.

---

This is gold!

The hard part of course is the first step and second steps: Creating and nurturing a community in the niche.

Once you have an efficient (read: fast and cheap) way of doing this, you have you own free, targeted traffic. And you'd understand their needs so much better, and be able to build the perfect solution accordingly, and sell that to them.

Thanks for sharing @martinbe!


Amy

---

My pleasure to give something back Amy.

---

Home > STM Treasure Chest >