I have a Zeropark source campaign running pretty well and now want to scale it to get more traffic. This is the first time I have a successful Zeropark campaign and therefore don't how how to scale it in a correct way. Shoud I:
1. Keep this campaign running, duplicate it to a new camp and set a higher bid for that campaign.
2. Keep this campaign running, duplicate it to a new camp and increase bid for individual source.
When working with a source campaign, when should I set the bid at the source level or campaign level. What is the advantage of each bid setting method
3. Not duplicating the campaign, just increasing the source bid to get more traffic for each source. I know for other sources like Propeller, we should always duplicate the campaign before applying any change. However because Zeropark has an extra source level which is different from Propeller, I don't know how to handle it correctly.
Final question, at what level do you apply 2xpayout cutting rule: source level or target level
Haven't used ZP for a while but hope the following helps a bit.
In ZP sources are basically traffic sources with funny names (e.g. beige alligator). Targets are the zones of a specific source. In this regard ZP is a market places with multiple traffic sources.
Increasing bid on source level gives you more traffic from that specific source. So there is fair chance that you get higher quality targets with a higher bid. This is similar to higher bids on Propeller that usually give you better quality zones.
Increasing bid on target level of course will give you more traffic from that zone alone. That makes sense when you have a high ROI for specific zones.
Good thing about ZP is that it shows you the winning rate on target level. If you already get 80% of the traffic then no need to increase the bid any further. Of course is a different story when you only get 5% of the share and have a high ROI. In this case increase the bid slowly and monitor changes.
Not sure if you already have set your camp to accelerated spending. That can give a boost if you come from "smooth spending". So watch it carefully when you activate that option.
Another approach for scaling is to run a RON camp for finding more sources. Once you have found promising sources I would put them in a separate camp. --> Be careful when you do it and start with a low bid. You can increase it later when you dont get enough traffic.