Can I scale this campaign? Opinion (2)
Hello everyone,
I am running a dating SOI offer from CrakRevenue in Exoclick in a South American country (Not MX or BR that are the biggest ones) and I reach a point where I am having profitable results after one month of optimization, but Exoclick is not investing more than U$D5 to U$D10 a day.
After cutting placements, domains, ads, days, hours, and landers that where not profitable I started to slowly increase the bidding over the last 10 days, but it is not meaning that the platform invest more. The campaign is optimized to smart cpm and I use
Is the audience too small and I should leave this campaign with this daily investment (at least is profitable) and try another country with a bigger audience? Or maybe I should keep increasing the bidding and also daily budget?
I started the bidding at the minimum that was $0.01, and now I am 3X higher than the offer payout with $2.1, daily spend is at $20, never touched this one, but I could increase it also.
Another thing to know is that before optimizing and getting to the point of profitability, it was investing those U$D20 daily with the bidding at U$D0.01.
Any recommendation?
Thanks in advance!
In this case, you limited the targeting too much, hence the low "volume acquired" percentage. Based on what you wrote above, you're pausing the campaigns on certain hours and even days, that's always the biggest limiting factor when it comes to volume. Since the campaign is already optimized, personally I would consider removing some of those constraints. A properly optimized campaign with strong creatives should be able to run profitable almost 24/7.
The second best option would be to take this to another traffic source. In most cases, when a campaign is profitable on one source, it should be possible to port it to another source and become profitable after some optimization steps.
Home > Paid Traffic Sources > Adult Traffic (NSFW)