Promote COVID-related product at scale (7)
Anyone knows where I can promote COVID-related products at scale?
EU market...
What types of products specifically?
Reason I'm asking: Perhaps you could find advertising angles to sell the products WITHOUT mentioning covid.
For example: A supplement that strengthens immunity - no need to mention covid but people would buy it anyway as everyone realizes the importance of having good immunity right now.
Amy
I'd say it depends a lot on the GEO as well. For example here in Slovakia, I see covid related ADs even in my FB feed, so it looks like they are less strict in GEOs with less advertisers. It's less than before, but they still do appear here and there. But it's also possible that some ADs fooled the bots and sneaked in, hard to say.
Google seems to be more strict, I've run a few covid related searches and not a single paid ad appeared. But there are some shopping ADs when I search for KWs like "face mask" so that should be an option too.
I have also browsed some websites with native ads on it, but again, zero covid related ADs.
Looks like this niche has been really regulated a lot and it will be hard to run anything covid related on the major networks.
Hi
Thanks a lot for answering first! Appreciate it!
Yeppp I didn't find any ad in any big TS exist (That I know at least) that's why i'm asking you pros here with some money already stacked and xp
it's a SARS- CoV-2 antigen rapid tests listed by the german BfArM
BTW if someone wants to cooperate in his EU country I'd be happy to talk!
skype: live:nirpoldi
I've been thinking about run it BH but have never tried to do a BH e-com =/
I guess it is much more complicated due to payment systems, deliveries, new site etc... every time FB blocks an acc...
France health system will stop reimbursing PCR tests on October 15th, for most of the population, so if your test is recognized in France, it might be a good market to tap into.
Originally Posted by nirpol
I think email would be your best bet. I should think that audiences that are either health-conscious or already have health issues would be worth testing. The product probably also has broad appeal that the masses would be interested in, so even untargeted lists may work!
Also check out Reddit. But only if your product is completely legal. Here's Reddit's policy:
(Reference: https://advertising.reddithelp.com/e...ertisements#N9)
Something else that may be worth a try: Set up a FB group, Tiktok channel etc. to share tips on how to protect from covid, or how to strengthen immunity. The latter would probably set off fewer alarm bells. Then run traffic to build a following, and post regular tips, mixing a recommendation of the antigen test in there, and encourage sharing.
Warning: Some social platforms have restrictions on the types of content you're allowed to post. Tiktok for example - I'm not sure whether your antigen test falls under "drugs or other controlled substances":
https://www.tiktok.com/community-guidelines?lang=en#32
So please do your due diligence by checking content requirements before posting on any social platform.
Hope that helps!
Amy
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