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Retargeting my website visitors on FB... would it work?? (6)

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I have a website about "Keto Diet" making some traffic from SEO and some good dollars from Ads (Ezoic)

Now I want to activate more ads, and I guess retargeting will make an great addition, I have already set the Pixel to track website visits

How should I promote keto offers on my audience on FB by retargeting them with relevant offers?

As I already have a website + FB page I guess I will look more legit in FB eyes

Questions:
-What kind of designs/offers I can use on retargeting ads? (Keto is relevant to weight loss, afraid of facing rejections)
-Where should I land traffic? Can land traffic to offer page directly? Or I have to land them to my website and have some affiliate links to take them out?!

I struggled a lot with traffic sources, I have a hope to succeed with my own website audience, hope it would work this time

Please help

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Any help here?

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You need to come up with a strong angle, convincing consumers to buy your keto product. Is the keto product yours or is it an affiliate offer?
Direct linking to an offer page most of time not working, like said above interest, trigger, and convince people for your product.

In general Facebook doesnt like weightloss and account bans are often seen. Especially if its not your own product.

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Somehow this thread has slipped through un-noticed, so let me add a few thoughts.

So if I understand it correctly, you're pixeling the organic visitors of your website and now you want to try to sell them directly via FB ads, right?

Assuming that the visitors on your website are mostly from google and they did search for related KWs, this audience should be pretty targeted already so yes, it should be a good base for your FB campaigns.

Yes this should definitely help.

I would start by focusing on KETO alone, don't mention weightloss or make any bold claims, go for the healthy, low carb lifestyle, emphasize how Keto diet can be actually tasty etc... Keto is huge, many people already heard about it and want to find out more. And I see plenty of KETO related ads in my FB feed, so they are obviously OK with it.

Depends on the actual offer and what it looks like. Most of the KETO ads I see in FB are linked to some kind of "Keto plan configurator". The user fills out some data and preferences, to get a customized KETO plan... in exchange for an email or a small payment. I would try something like this too.

Here are some ADs in teh Keto niche that I have seen recently:

https://www.facebook.com/ads/library...media_type=all
https://www.facebook.com/ads/library...media_type=all

See how all the ads emphasize the simplicity, healthiness, no need to give up favorite foods... and they stay away from mentioning weightloss directly.

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If it is an affiliate offer you cannot direct link and use the affiliate link, but you probably want to send traffic to the site anyway
If its your own product I would go 'easy' on the copy and images

retargeting should not be a problem.
You can retarget visitors of the website, you could also make a video and retarget users that watch the video for xx seconds.
If you have site maybe you also have a mailing list? You can upload this list to FB and retarget them on FB.
Lookalike audiences..

There are many ways you can use FB ads and retargeting, just set up some variations and go live with a small budget.

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Try to use copy to combat sales objections. Showcase products you know they’re interested in and push them to take the plunge using urgency.

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