This is the ugly truth: if you are not among the top 10 results in Google, then your website is probably invisible on Google. To rank well in SERPs, you must optimize your page titles for search engines. SEO title optimization is an important factor that search engines use to determine the relevance of your page to a given search query. Therefore, if you want to increase your rankings, you must pay attention to these practices for SEO title optimization:
Yes, definitely, titles are something that have role of catching users eyes and they need to be written well in order to convert in some way in the later stages. They surely need to be short, and to present the essence of page, to describe it really briefly. Also, they have to contain some targeted keywords and they should sound unique and original so that users can relate them to our brand.