Home > The Newbie Zone > Questions and Answers

---

Are these CTR normal or too low for Spain and Poland sweeptake offer ? (2)

---

Hi guys, this is the first time Irunning a POP Sweeptake campaign in Spain and Poland. I noticed that the CTR is extremely low. For example:
Spain CTR

Poland CTR


I guess there must be some technical issues in my camp but I don't know how to debug/trace it ? It can't be that out of thousands of impressions I only got 5-10 people clicking on my lander. What is the average CTR for Spain and Poland I should look for ?

---

In higher tier geos the CTR is mostly lower than in low tier geos.

It also depends on the landing page, a survey for example has often a lower CTR than a spinwheel lander.

Unluckily there is not that average CTR.

Also don´t judge by the total stats, go deeper and check the placements.

Let´s say from the 7k clicks in ES there are 2 big bad placements that sent together 6k clicks with only 0.05% CTR, then these 2 placements can mess up the total stats even when the remaining placements are good.

Often there are also huge differences in CTR between pops and push/in-page.

A campaign on pop traffic can have 0.5% CTR whereas the same campaign on push with same lander can have 20% CTR.

---

Home > The Newbie Zone > Questions and Answers