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Facebook tokens (3)

08-19-2021 07:47 AM #1 vtredskins (Member)
Facebook tokens

Hi facebook gurus,

I recently just launched a few campaigns on facebook. and i have it integrated with Binom. But the conversions are not passed back to the facebook platform. I was wondering how to tell which age and sex attributed to that conversion. is there any easy way to find out?

08-19-2021 10:21 AM #2 vortex (Senior Moderator)

As far as I understand, post-ios14 FB has stopped showing gender and age data etc. for certain users.

Try setting up separate adsets to target each gender+age range combination.

Amy

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08-23-2021 06:53 AM #3 clicklead (Senior Member)

The only thing you can do is segment your audience and check the performance of each separate segment.

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