My Biggest Frustration, & Advice on How to Keep Campaigns From Dying Every 7-10 Days (11)
My Biggest Frustration, & Advice on How to Keep Campaigns From Dying Every 7-10 Days
As the title suggests, my experience is that I submit a campaign, it pops right away, then dies out in about 7-10 days. Well maybe dies out is too strong of a term, because they still get conversions, but they start losing money
Case in point: The first 9 days of August, I had a campaign that spent $3600 and ROI was 92% (including a massive day on the 9th, with a profit figure of $400). Since then, my ROI is negative 27%
This isn't just a one-off either. It seems to be the norm
Since the downturn, ad CTR is virtually the same (.57% vs. .59% before). Landing page CTR is at .29% (compared to .32%) before. Tried a couple of new landers and the CTR on those dropped by 50%
How should I handle this? Is this somewhat unique to me? And is there some sort of checklist I should run through when this happens to try and fix the situation?
***I should mention, the only fix I have seemed to be able to find is simply submitting the campaign again as a new version. Problem is, with ad and lander approvals being so random, it can be difficult to actually get that same combo approved
Whats the vertical? I see this in ecom all the time.
Have you ran longer than 2 weeks straight to see if dayparting would fix it?
Have you looked at an hourly breakdown of when it's converting to see hot and cold times?
Originally Posted by ScottyG
Campaign has been running for 4 weeks. Never even thought about killing on certain days (although until the 10th, I had been profitable on every single day except one)
Here is the hourly breakdown. I have already paused from 12am-12:59am. What's a good guideline to use? 1x the payout if no conversions, 3x if there has been at least 1?
Originally Posted by sd31677
Originally Posted by jack_l
Originally Posted by sd31677
Campaign has been running for 4 weeks. Never even thought about killing on certain days (although until the 10th, I had been profitable on every single day except one)
Here is the hourly breakdown. I have already paused from 12am-12:59am. What's a good guideline to use? 1x the payout if no conversions, 3x if there has been at least 1?
Thats some massive differences in ROI, I'd say turn off the -80% ROI hours and see if you magically turn into a money making machine but seems foolish.
Its a great question.. I would have camps die on Revc too but was more like after three months, not two weeks...
I haven't ran there in awhile so take this with a huge grain of salt... but I'm guessing you're just getting some kind of benefit at the start from their algo and you're just gonna have to consider that a 'bonus' and consider the time after that the 'long slog' to be overcome...
With that being said, here's a few ideas:
1) Make sure you're adding lots of new creatives all the time. Even almost identical duplicates of your winning ads. As long as their algo thinks its a new ad, it will give you the benefit. Indeed much of your two week 'honeymoon phase' you're seeing could be due to the fact the ads are new. So yeah, upload like 5 new creatives a day or every other day if you need to, and just delete the losers as fast as you upload new ones.
2) Raise the overall bid as you go, so you're constantly discovering new inventory. There's some sites on Revc I wouldn't discover until I was bidding crazy high, so just start low or medium and then raise it as you block bad sites.
3) Keep your account balance high if you're running wires. My Revc rep confirmed to me a couple years ago that the algo looks at your balance and gives preference to high balances (or balances that aren't low I should say).
4) Try running lots of geo's at once if possible. This seems to be beneficial on all networks for whatever reason.
5) If you're currently doing lots of site-level bid adjustments, try one camp where you don't do so. And likewise if you're not doing lots of side-specific bid adjustments, try a camp where you DO do them.
That's all I got bro hope you overcome this and print some bad bank with those skincare offers, its a great vertical
Originally Posted by jack_l
I haven't ran there in awhile so take this with a huge grain of salt... but I'm guessing you're just getting some kind of benefit at the start from their algo and you're just gonna have to consider that a 'bonus' and consider the time after that the 'long slog' to be overcome...
With that being said, here's a few ideas:
1) Make sure you're adding lots of new creatives all the time. Even almost identical duplicates of your winning ads. As long as their algo thinks its a new ad, it will give you the benefit. Indeed much of your two week 'honeymoon phase' you're seeing could be due to the fact the ads are new. So yeah, upload like 5 new creatives a day or every other day if you need to, and just delete the losers as fast as you upload new ones.
2) Raise the overall bid as you go, so you're constantly discovering new inventory. There's some sites on Revc I wouldn't discover until I was bidding crazy high, so just start low or medium and then raise it as you block bad sites.
3) Keep your account balance high if you're running wires. My Revc rep confirmed to me a couple years ago that the algo looks at your balance and gives preference to high balances (or balances that aren't low I should say).
4) Try running lots of geo's at once if possible. This seems to be beneficial on all networks for whatever reason.
5) If you're currently doing lots of site-level bid adjustments, try one camp where you don't do so. And likewise if you're not doing lots of side-specific bid adjustments, try a camp where you DO do them.
That's all I got bro
hope you overcome this and print some bad bank with those skincare offers, its a great vertical Great advice! Much appreciated
How often do you change bids based on EPC? Part of my problem is that I think I have been a bit too aggressive on this
Originally Posted by sd31677
So If 4 or more conversions then set bid to 70% of EPC or something like that...
Works best if you have a cpa offer vs Clickbank where there's variable payouts, but yeah, that is what I used to do at least...
Which vertical do you work with?
What are you bidding and what geo? I love Native <3
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