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Case study: 81% ROI with TikTok free ad credits and Car Insurance offer (3)


08-17-2021 11:42 AM #1 marketcall (Senior Member)
Case study: 81% ROI with TikTok free ad credits and Car Insurance offer




Hey guys! As you may know, TikTik gave incentives to New US accounts with their TikTokBack-to-BusinessProgram. New accounts got $300 and “additional spending will be matched 1-to-1 with ad credit, up to $2,000 USD per business”. Account should be registered for a company and verified by TikTok. Ad credits should be spent until the 31st of December, 2020.





We were lucky to buy several accounts ($25 per account) and test different offers with them. This case study is about a Car Insurance offer ($8.5 per lead) which we have run with one account.


Campaign and ad sets settings:


Advertising objective: conversions

Optimization with a pixel installed on page after lead submit

Age: 18-55+

Interest, Category: no limit


Ad creatives:

We can’t share exact creatives which we used but we can share similar approaches that we found on spy tools:






Ideas for video:

I was paying for car insurance $XXX per month but found this website and now pay $XX per month

We don’t drive at the same time anymore, why should we overpay for our car insurance?

This website helped me to save hundreds of dollars

It found cheaper policy for me in less than 60 seconds

Want to get some examples of videos that we found? Ask your affiliate manager!

Prelander

We used a simple prelander with a one step form where the customer should fill his zipcode and then we redirected him to the offer page. Example of such a prelander is below (note: not our real prelander).




Results:

Tiktok statistics show less conversions that were in reality. Our real results were the following:





Statistics from Marketcall:




Period: 2-17 Dec 2020

Leads: 215

Payout per lead: $8.5

Revenue: $1827.5

Real ad spend: $994,1 ($300 free ad credit, then 50% free ad spending)

Account cost: $25

Profit ≈ $808.4

ROI 81%


In conclusion, we want to say that running accounts with free ad credits is an easy way to make money. The main problem is finding good TikTok account sellers. But don’t worry if you are late for TikTok bonuses. Once the free ad credit period is over, then overall CPM will decrease greatly.

Our benefits include:



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Marketcall. For any questions please write to affiliate@marketcall.net or skype: live:.cid.9482e62be8e78223.

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08-17-2021 12:03 PM #2 twinaxe (Senior Moderator)

In conclusion, we want to say that running accounts with free ad credits is an easy way to make money.
True, many years ago I made very good money with free FB credits.

I found a way to get unlimited $50 ad coupons for free and I found a way to get fresh VCCs for $0.20 a pop.

That combination was doing extremely good as long as it lasted


08-17-2021 12:23 PM #3 ScottyG (Senior Member)

Added ya on Skype, interested to give these a test.


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