Hey guys! As you may know, TikTik gave incentives to New US accounts with their TikTokBack-to-BusinessProgram. New accounts got $300 and “additional spending will be matched 1-to-1 with ad credit, up to $2,000 USD per business”. Account should be registered for a company and verified by TikTok. Ad credits should be spent until the 31st of December, 2020.
We were lucky to buy several accounts ($25 per account) and test different offers with them. This case study is about a Car Insurance offer ($8.5 per lead) which we have run with one account.
Campaign and ad sets settings:
Advertising objective: conversions
Optimization with a pixel installed on page after lead submit
Age: 18-55+
Interest, Category: no limit
Ad creatives:
We can’t share exact creatives which we used but we can share similar approaches that we found on spy tools:
Ideas for video:
I was paying for car insurance $XXX per month but found this website and now pay $XX per month
We don’t drive at the same time anymore, why should we overpay for our car insurance?
This website helped me to save hundreds of dollars
It found cheaper policy for me in less than 60 seconds
Want to get some examples of videos that we found? Ask your affiliate manager!
Prelander
We used a simple prelander with a one step form where the customer should fill his zipcode and then we redirected him to the offer page. Example of such a prelander is below (note: not our real prelander).
Added ya on Skype, interested to give these a test.