Hi,
I have been wondering around online for the last few days trying to find a systematic approach to calculating Cost per clicks for my FB campaigns. Meaning how much do I have to pay per click in order to get a certain ROI. Although I saw the ROI TOOL at affexpert, I realized there was no way for me to calculate the exact amount of the Conversion rate. I have often heard that it is best to guess 1% for CR. I would appreciate if someone could elaborate on this.
Cheers.