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Killing or continuing a campaign, Suspicious visits - Voluum DSP (2)

07-30-2021 08:40 PM #1 leadmarketing ()
Killing or continuing a campaign, Suspicious visits - Voluum DSP

Hi,

1. Can native ad pros here kindly advise if it'd be worth testing this offer further?
screenshot: https://social101.tinytake.com/msc/N...OF8xNzU2OTAyMg

This was my first native campaign promoting a supplement.
Stats: $500 spent, 2 conversions ($200 total), best performing lander CTR: 41%, iCTR: avg 0.09% (highest creative: 0.60% 1st campaign, 0.15% 2nd campaign)
RevContent Desktop Whitelist (30 sites) based on Adplexity, Adbeat data

I paused the first campaign after spending about $10 because I thought the iCTR avg 0.17% (below the target 0.3-0.6% recommended by Voluum) however the new campaign I launched with the best performing image, headline from the old campaign and new images that look more intriguing had lower iCTR (avg 0.08%), even though I increased the bid from $1 to $1.8.

I'm leaning towards testing another offer or just going back to the Facebook war (I was at break even or slightly profitable until I kept getting banned after about $5k spent) but wanted to get some suggestions, feedback here...

2. Are visits from unsupported OS version not considered as bot/fraud traffic?
Stat says: Suspicious visits: 27.66%, Suspicious Clicks: 23.53% and it says "unsupported OS version - it is unlikely it has a human origin Such visit is then flagged"
However, my DSP rep says it's not counted as fraudulent traffic so I wanted to double check here...

Thank you!

07-31-2021 03:49 AM #2 jack_l (Veteran Member)

Quote Originally Posted by leadmarketing View Post
Hi,

1. Can native ad pros here kindly advise if it'd be worth testing this offer further?
screenshot: https://social101.tinytake.com/msc/N...OF8xNzU2OTAyMg

This was my first native campaign promoting a supplement.
Stats: $500 spent, 2 conversions ($200 total), best performing lander CTR: 41%, iCTR: avg 0.09% (highest creative: 0.60% 1st campaign, 0.15% 2nd campaign)
RevContent Desktop Whitelist (30 sites) based on Adplexity, Adbeat data

I paused the first campaign after spending about $10 because I thought the iCTR avg 0.17% (below the target 0.3-0.6% recommended by Voluum) however the new campaign I launched with the best performing image, headline from the old campaign and new images that look more intriguing had lower iCTR (avg 0.08%), even though I increased the bid from $1 to $1.8.

I'm leaning towards testing another offer or just going back to the Facebook war (I was at break even or slightly profitable until I kept getting banned after about $5k spent) but wanted to get some suggestions, feedback here...

2. Are visits from unsupported OS version not considered as bot/fraud traffic?
Stat says: Suspicious visits: 27.66%, Suspicious Clicks: 23.53% and it says "unsupported OS version - it is unlikely it has a human origin Such visit is then flagged"
However, my DSP rep says it's not counted as fraudulent traffic so I wanted to double check here...

Thank you!
So we had a similar thread on here the other day... unfortunately the only feedback I would give is the same as on that one... which is to stop running Voluum DSP and run direct instead lol.

You mentioned follow-alongs/case studies in your other thread, and to that point, Voluum DSP is definitley one thing where I don't know of any concrete case studies demonstrating how to run on it profitably.
@platinum knows more about it than anyone else on here, and I believe his advice in the past has been to start with the actual networks, and then use Voluum DSP to get MORE traffic once you have mastered the regular network.

That's not a knock against Voluum DSP at all - its just that its a DSP and in general that's what people use to get MORE volume on sites that are already profitable for them on the regular networks.

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