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Is it profitable to build your own push inventory? (5)

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Few months ago, i had this idea of building my own push inventory using onesignal. But when i did the math, i didn't seem profitable.

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is it more profitable to build my own push database instead of depending on 3rd party website...like propeller ads, evadav..etc?


According to my previous experience it takes around $0.35 to acquire 1 push subscriber thru pop ads (in EMEA).
and if i am spending $35 to acquire 100 subscribers.
not to forget the ad CTR is usually around 0.1 to 0.5% for push traffic. So, there is good chance, that out of these 100 people no one would even click on my ad.

Plus, i am pretty sure many people before me might have targeted the same audience(if am buying pop traffic from evadav, propeller ads) and might have tried to get these people to opt in to their push list. So, i don't think these subscribers wud be fresh.

and if i promote something like dating offer than pays only $3-4 per conversion(with 1% conversion rate), then the whole thing wud end up being a loss making business.


but i have seen big affiliates who are making millions thru push are doing so, using their own inventory.

So, what's the catch?

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The catch is that most of them started a while ago, when it was way easier to build a push database. But I still see people doing it.

The key is to drive the price per sub as low as possible. Then you need a rather aggressive sequence waiting to get unleased on them as soon as they give you the permission. You need to act quick as the unsubscribe rates are higher now than they used to be.

It might be a good idea to use someone else's system in order to start quickly. Check out @jaybot and his follow along, he uses monetizer and the earnings from the pushes are still not that bad.

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I think the other thing cud be that people might have promoted their regular offer on pop and while they are promoting their regular offer, they might have simultaneously collected the push subscribers. I have seen many people who promote dating on pop do this trick with "are you 18 years old" yes or no stuff, where yes gets them subscribed.

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Yes of course, many people collect the push subscribers while promoting the main offer. For example by firing the prompt on top of the LP, by using a backbutton or a popunder etc... in this case, the push prompt will have some effect on the main campaign. Funny thing is that some people are seeing better results with the push prompt than without it, while it should "logically" have a negative impact

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Adding a push collection script to landing pages for pop traffic has become standard practice I think - along with the backbutton script.

Monetizer makes it very easy to implement this, as was described in my 40-day pop tutorial. Propush used to have this feature, but it was canceled it last I checked - not sure if it was ever reinstated.

The collection of subs is very easy (e.g. one signal) - it's the monetization that is difficult. You can potentially make more money by sending ads and offers to your subscribers yourself, but that would involve constant testing of ads and offers in order to maximize your profits (or to at least break even on your acquisition cost).

Which is why most affiliates seem to prefer to focus on the frontend and leave the backend push monetization to services like Monetizer.


Amy


Sent from my iPhone using STM Forums

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