Lemonad - direct advertiser & affiliate network (4)
LEMONAD - DIRECT ADVERTISER AND AFFILIATE NETWORK
Hello everyone!
We are insanely glad to finally meet you! Our network has been working in private for several years, improving processes, developing new products, opening new geos. And now we are happy to open registration for everyone who wants to work directly with the advertiser, who wants to work with hundreds of offers on 5 continents and get decent payouts for it.
What do we have?
- 500+ offers
- 30+ geos
- our own call-centers in every country
- personal manager for each one of you
- any help with promo materials and translations
5000+ webmasters that already trust us and what about you?
Hi @lemonad! I remember having spoken to someone from your network before - welcome to STM!
This post may help you - it contains some tips on how to get more exposure for your network without breaking forum rules:
https://stmforum.com/forum/showthrea...Vendor-Members
All the best!
Amy
Sent from my iPhone using STM Forums
Thank you! We are happy to finally represent our network on your forum 
Not so long ago we did a review on Philippines and received a lot of positive responses to it. We are extremely glad that we were able to provide really useful information that helped you get a good profit from our offers!
Of course, your reaction prompted us to continue a series of similar articles. And today we will analyze one of the most promising geo - Colombia! Why Colombia? We have very high-quality and useful information about running traffic there, and we have just pumped the payouts on Colombian offers to $15 
It's time to set up campaigns!
All the information presented here is collected directly from local call centers, our media buying teams and tests. The most useful content that can only be found, directly from the advertiser
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So, how and what can and should be promoted in Colombia?
First, let's deal with the audience, potential buyers or just residents of this country.
There are about 50 million people living in Colombia and 35 million of them are constantly using the Internet. Moreover, this number is constantly growing - from 2020 to 2021, the number of Internet users increased by almost 2 million. Also, statistics tell us that more than 80% of the population lives in developed cities. This means that they are constantly ordering or buying something on the Internet.
The overwhelming majority of Colombians (68%) are over 18 and under 60, it means that the main part of the country is your potential buyers.
98% of the country's population use mobile phones, of which 97.1% have smartphones. Also, a significant part of them have not one, but several devices for accessing the Internet.
The TOP 3 sites in terms of traffic will not surprise anyone - these are google, youtube and facebook. Wikipedia suddenly became the fourth in the list. Next come WhatsApp and Instagram. The remaining ten are closed by news and porn sites
It's funny that the most popular search word on Google in Colombia is the word “traductor”, which means "translator". Do not forget that this is a Spanish-speaking country and its inhabitants rarely speak other languages well. Keep this in mind when creating promotional materials.
Colombians spend 10 hours a day on the Internet on average, 4-5 hours of them on social networks. The main part (75%) of users of social networks are people from 18 to 45 years old. Facebook is your everything
However, keep in mind that 98.5% of Facebook users in Colombia are on the social network via mobile phone and only 1.5% via desktop. Adapt the ad formats to mobile phones for a greater conversion rate.
Well, now let's move on to the products that Lemonad offers for Colombia. First of all, we will talk about the common points of the strait for all our offers. Here they are:
Target.
Regarding the target, we can suggest which cities are better targeted depending on the regions of Colombia.
Next, we provide you with a list in the format region-city:
CUNDINAMARCA - Bogota
ANTIOQUIA - Medellin
VALLE DEL CAUCA - Cali
SANTANDER - Barranquilla
ATLÁNTICO - Bucaramanga
NORTE DE SANTANDER - Cucuta
BOLÍVAR - Cartagena
NARIÑO - Pereira
META - Villavicencio
BOYACÁ - Ibague
Timing.
The approval rate stays approximately at the same level during the day, but since the night shift at the call center is shorter and there are fewer dial-up attempts, we recommend setting up the timing so that traffic is divided 70/30 (Day/Evening-night)
What can/cannot be used in the promo?
Okay:
photos of ordinary people
Not okay:
photos of media persons (doctors, scientists, celebrities)
mentions about full recovery
exact method for the use (for example, 1 tablet per day will help you heal)
That’s it We have finished with the general settings, now we will move on to specific offers.
Enterotox is a modern and natural remedy for parasites and worms. It cleanses the body of all known pests and cleanses the blood from their eggs.
Target audience of the offer.
By gender, target audience is divided almost equally - men make up 46.6%. As for age, 60% are people from 25 to 50, the remaining 40% are from 50 to 80. But the marital status among men and women differs: 90% of male buyers are married, while for women this percentage is only 63%.
The interests of the male target audience (i.e. requests on the Internet) are quite obvious - 64.2% are interested in health. Another 28.5% are looking for sports news. The remaining percentage goes deeper into politics. Women, for the most part, are also interested in health (53%). The rest Googles beauty tips (36%) and recipes and cooking life hacks (11%). When buying any goods, the majority focuses on the quality of the products (40%) and the benefits of the goods (35%). For the remaining 25%, the price remains the deciding factor.
Almost the entire audience is on Facebook and WhatsApp. The remaining 5-7% use Telegram. Again, Facebook is your everything if you pour on Colombia
Now you have all the necessary information for Enterotox Bay
Glyco PRO is an innovative tool for lowering blood sugar levels. The drug is annually certified and tested for efficacy and safety. Glyco PRO restores pancreatic function and insulin production. After undergoing a course of treatment, it is possible to maintain glucose levels within normal limits. The product itself is completely natural and performs two functions at once: normalizes sugar levels and normalizes insulin production in the body.
Target audience of the offer.
There is practically no gender division - 58% of men and 42% of women. Both are dominated by the older population - 60-70% from 50 to 80 years. Also, the majority of both men and women are married and make up about 65%.
As for interests, of course, health requests prevail - 55%. Further, 26% of men are looking for sports reports, the rest are reading about politics. In women, in addition to health, many are interested in beauty (30%), and the rest are looking for everything related to the kitchen and cooking. When choosing a product, men mainly focus on the quality of the product, and then they look at its benefits and, in the end, at the price. Women also pay the main attention to the quality of products, but in the next turn they look at the price, unlike men.
Due to the fact that most of the target audience is over 50 years old, WhatsApp is the main communication channel for them. Less often - Facebook and almost never - Telegram.
We're done with Glyco PRO. Further - more!
Cristalix is an innovative and certified vision enhancement product. With it, you will be able to see the result in a couple of days, and later - and completely give up points. It is a natural product that promotes healthy eye development, it eliminates discomfort and improves vision. Crystalix helps to relieve dryness, irritation and fatigue of the eyes, and also allows you to see better without lenses or glasses. If you work on a computer or with dim lights, which undoubtedly puts strain on your eyes, this is an indispensable drug for you.
Target audience of the offer.
According to the call center, men and women in this target audience are divided exactly 50-50. The majority of buyers (70%) rated their income as average, and the rest as low. Also, we found out which operator is most often used by buyers. The main part (60-70%) works with Claro, another third - with Movistar. The remaining 4-5% use Avantel.
The most interesting thing is that the operators interviewed the buyers from where they learned about the product. And we got the following results: We
saw banner or native advertising on the Internet - 60%
YouTube - 20%3rd and 4th place is shared by Google as a search engine and Facebook
What's it?
Rhythmengix is a modern drug for regulating and normalizing blood pressure. Also, the remedy helps well with heart problems. If the client is overweight, it is recommended to increase the dose. People choose Rhythmengix to avoid the effects of hypertension (heart attacks, stroke, etc.) or after the first serious attacks.
Target audience of the offer.
Also, as with other offers, the audience is divided almost equally into men and women. 80% are people from 50 to 80 years old. Two-thirds of the number of buyers are married and another 30% are free.
As for interests, about 50% of the audience was interested in health when they came across this offer. Men were also interested in politics (33%) and sports (14%), and women were interested in beauty (32%) and also politics (12%). When buying a product, the vast majority focused on the quality of the product and to a much lesser extent on the price and its real benefits.
Men and women used social networks differently in this case. Both of them mainly use WhatsApp, but the same percentage of women found information about the product on Facebook, unlike men. Telegram was not used by almost anyone.
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Well, we're done for today. Feel free to set up campaigns and run to pour on Colombia - with this data, you will not be in danger of draining into a minus
Remember that if you still have questions, you can safely ask them to your manager, as well as write to us on social networks - we are always happy to help!
The next review article will be published very soon. In the meantime, we will be glad to know which geo reviews you are waiting for - write to us and we will definitely take this into account
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