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Back button plugin for wordpress? (5)

07-26-2021 10:20 PM #1 leadmarketing ()
Back button plugin for wordpress?

Hi,

Does a back button script still work in 2021? If so does it negatively affect SEO?

As long as a page is excluded from indexing, crawling then that should be fine?

Would this be a good solution http://wpzerobounce.com/v2/ or http://www.matuloo.com/maximize-your...ript-included/ by @matuloo or something else?

I'm thinking about implementing this for native campaigns with landers hosted on a wordpress website I'm planning on ranking for SEO down the line.

Thanks!

07-26-2021 10:57 PM #2 matuloo (Legendary Moderator)

I wouldn't add a backbutton on a webpage that I try to rank in google. Backbutton is basically a manipulation of the browsers history and that's really not something google would be supporting. Even on a subpage that you try to exclude from crawling, I'd be afraid it could result in some penalty for the whole domain.

07-27-2021 01:03 AM #3 leadmarketing ()

Can you please advise which one would have greater benefits - SEO effect from native or other paid ads VS increased revenue with a back button?

Thank you for your insights @malutoo

07-27-2021 10:00 AM #4 matuloo (Legendary Moderator)

Quote Originally Posted by leadmarketing View Post
Can you please advise which one would have greater benefits - SEO effect from native or other paid ads VS increased revenue with a back button?

Thank you for your insights @malutoo
The SEO effect from paid ads is limited due to their nature... google can definitely detect the ad zones of the most known networks so the importance of such "backlinks" is nowhere as high as in case of standard links. The paid ads only display during certain time frames and to certain audience so again, googles spiders will find the links sometimes but on the next crawl they likely won't be there anymore.

Paid ads still help to some extent, it can be the first link that the crawler follows to discover your site. If the traffic is targeted, the users might stay on your site and click around, maybe share the website on social etc... which is a positive signal for googles algo.

But one way or the other, I don't think buying native traffic just for the sake of SEO makes a lot of sense. This traffic type should be optimized for some kind of "direct" effect. A sale or conversion, maybe a lead or newsletter subscription or even to start a viral post/video getting spread.

Backbutton is basically just an attempt to get something from a user that decided to leave. In some cases it can mean a nice revenue boost, in some cases it will not do much. It depends a lot on how and what you promote.

I would say that there is a small conflict when comparing the SEO effect of paid ads and the extra revenue from a backbutton.

A SEO property needs to be designed in a different way than a direct sale (performance) landing page. With a direct sale page you are doing everything possible to heat the user up and sell them something as soon as possible or at least get them on a list of some sort. With a SEO page, you should focus on providing value and keeping the user on site to increase the on page ranking factors by providing content of value.

You can definitely mix these two a bit, but one approach has to be the main one. So either build a direct sales LP and try to optimize it somewhat so it stands a chance at ranking, which might translate to some extra "free" traffic OR build a full scale web page that will use catchy copy and some less aggressive direct sales methods to convert the SEO traffic better. When executed properly, this approach can work but in many cases it's better to stick to one approach and finetune it as these hybrids often don't perform well on any side.

So you might end up with a "toned down" landing page that is not using the aggressive monetization methods such as the backbutton redirect in order to rank in google, but the SEO traffic might be too low for it to make sense.

07-27-2021 12:18 PM #5 jeremie (Moderator)

Quote Originally Posted by leadmarketing View Post
Back button plugin for wordpress?
I won't use a WP plugin just to add 5-6 lines of Javascript in your site. Learn how to add JS in a page, it will be more useful than adding a plugin each time you need a function. And then having a website too slow to convert.

If you plan to use a domain for SEO + ads, you can still use an optional back button, that you enable by passing a variable in the URL, ?enablebutton=1 for example. By default, the back button script is disabled, and if you pass ?enablebutton=1 in the URL, the script is active.

Have in mind that it is not only SEO. Google Ads does not allow back button scripts either.

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