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FB Bulk Ad Creator For Split Tests? (12)

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Anyone know of some software where say you create a FB ad, it will create like 10 variations of the same ad ? (different colors, different CTA, etc) so you can split test creatives? I can do it on my own, but wondering if there is some really powerful ad creation tool out there that's not too heavy on the budget?

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Something like this? https://revealbot.com/launch

I haven't used it, but it looks like it may be able to do what you said.





Amy

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Hi, try the Dolphin auto-drive feature. It speeds up the process of creating an ad campaign significantly, and you can also save the template there and paste it into your campaign in 1 click

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Can you give more details about the Dolphin auto-drive feature?

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what is dolphin auto drive?

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I've been wondering the same. Googled "dolphin auto drive" and found this - but I have a feeling this isn't it...





Amy

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sorry if I mislead you - Dolphin is software for Facebook, not car seat covers lol. I won't post a link to it so as to avoid beeing seen as promoting it, but here's a screenshot from the landing page

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Haha that was my attempt at being funny. Thank you for the information!

Interesting tool - looks like a blackhatter's dream come true.

But yes it looks like it can help to automate parts of ad creation.





Amy

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that is pretty interesting. and i saw a bunch of random stuff also vortex also when i googled it lmao.

i recently saw a facebook sales video, the guy was selling a course on FB ads, clearly a sales video, but i wanted to see where he was going. he basically was saying that the top 1% of advertisers on FB are using automated tools to run their FB accounts.

his pitch was instead of using an agency to run your ads account, he was going to train you on using automated tools to run your ad accounts. and he was going to provide FB AD spy data so the automated tool knew which creatives to run. he was saying that the majority of FB advertisers are getting owned by them because they have so much data from using automated tools and being able to launch so much.

again, i know some of it was fluff due to it being a sales letter, but thats why i was curious about that automated tool. i know FB has a built in rules system, although i havent tried it yet, im still working on getting stuff profitable, but i wonder if he is using somehting like that or FB's built in system.

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Not trying to start a big discussion on blackhat practices here - because we're a whitehat forum - but I'd be extremely careful about using any automated tools. Not only will there be a risk of leaving a footprint, but there's a chance of messing something up by accident and pushing the changes to multiple accounts to jeopardize all of them. Call me conservative.

Of course, not knowing the details of the FB course you're talking about, I can't comment on the validity of the method. But I'm thinking: Every ad needs money to test. And every ad account needs money to buy/rent/farm. Yes, using automation can speed up ad creation and campaign creation, but unless you already know what works (offer, angles, demo) and are in the scaling stage, it may be hard to make back the money spent on testing such large amounts of ads and accounts.

This is just personal speculation though. It's been years since I last did blackhat. Don't know what new tactics people are using now and what's working or not.

The price of that Dolphin tool is surprisingly low - makes me wonder how effective it is. Not trying to diss the tool - I'm genuinely curious.


Amy




Sent from my iPhone using STM Forums

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yeah thats a really good point. true, i went to the site and looked at the software, it does look like it is a little more sketchy with adding multiple accounts, seems like a blackat thing for sure. i didnt look at it originally. also it is from russia lol.

this guys vibe was more so launch and editing campaigns automatically on only one account on actually real ecommerce stores. it sounded like he was trying to get people to move from agency's managing a companys account to teaching people to running accounts on their own. i was picturing like big ecom stores running like at least 100k revenue a year (where they would actually have money to utilize an agency) and then automating all the ad creation for just one really big store is his main target audience.

maybe hes utilizing something like this: https://www.facebook.com/business/he...95312871325091 where you can do ad management triggers on different events, like pause an ad after X amount of spend if a certain ROAS hasn't hit or something... although im not sure what spy or automation tools hes using for ads... its a good point you made, you still have to make ads and do some kind of manual work to some extent on that

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Yup makes sense - no doubt this tool can be useful. At that kind of affordable pricing it could be worth it to use it just for the ad creation portion alone - after the initial ad testing and done and it's clear which ads perform well. One could use that tool to produce all variations of the winning ads to see if any would perform better than the originals.

FB's dynamic creatives is a good idea, and will automate the generation of ad variations. The trouble with that is they only allow you to drill down to first level stats and nothing beyond. i.e. You can see headlines stats to see which headline performs the best, but not which title+description+image is the best (for example). Thus the need to produce the variations ourselves and test them all as individual ads.

Automated rules is something you can set up on your own without using any software. For example I'd set up a check on campaign performance at around noon each day, and it's not up to par, have the campaign paused, and then reactivated at midnight. That way I can prevent "bad days" from running their full course.



Amy

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