Hey guys,
We have a marketing agency. We are doing performance marketing to small cryptocurrency exchange companies.
We launched a few campaigns through Social platforms, but the results are not good.
We are right on track from CTR and CPC benchmarks, but the install rate is horrible, and the CPI is extremely high($60 for CPI).
Now the creative isn't misleading and very honest- What you see is what you get.
I feel it's an attribution issue.
I have two following questions:
1.How do I check (and fix) if there's an attribution issue (our clients use adjust).
2. Which verticals are the best for app installs? And what are the benchmarks?
Sorry for the late response! I had a browser tab opened with this post from days back and forgot to reply.
I haven't run app/software installs for quite some time - but let's see if we could figure this out together.
By "social platforms" do you mean FB/IG? Or others?
So you're running promotion for a client, correct? If so, does the client have a way of keeping track of the number of installs you've made?
Is your attribution issue due to not knowing how many installs came from which platform? Or?
Services like Hyros and
As for ads getting good CPC and CTR but horrible CPI: Make sure that your ad is attracting the RIGHT sort of people to click, and that your landing page is able to convert the type of people the ad is attracting. Both needs to happen in order for conversions to happen. A good CPC/CTR alone doesn't say much - all it means is that 1)the algo likes the ad, and 2)lots of people are attracted by the ad (which in turn makes the algo like the ad).
Build your ideal customer profile, then design ads that will attract that person. Your CTR may be lower, and CPC may be higher, but a higher percentage of the people that DO click on the ad, will go on to convert. This is of course not to say CTR/CPC isn't important, because there does need to be a balance. But then, if in the process of using the ideal ad to attract the ideal customer, your CPC becomes too high, it may mean you need to narrow/fine-tune your audience targeting.
Hope that helps!
Amy