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Ecommerce through Google Ads. (5)

07-22-2021 09:18 AM #1 greg_kayman ()
Ecommerce through Google Ads.

Hey guys,
Me and my partners just launched a new company for rubs and spices in the Netherlands.
I'm looking for beginners guide to do Ecommerce marketing using Google Search campaigns.
Can you hook me up with a good tutorial for beginners? (as well with an optimizations tactics).

10-07-2021 12:14 PM #2 frank_ (Member)

don't want to discourage you, but you are over-simplifying a really complex skill set... I have 4 years of experience as a google ads media buyer, I worked for agencies and as a freelancer, and my focus is ecommerce only, just to clarify my position.

10-07-2021 01:28 PM #3 matuloo (Legendary Moderator)

I'm following the cooking niche closely and I think you should definitely look into influencer marketing.

I'm sure you know the company Spiceology: https://spiceology.com/, these guys have really nailed this down.

Check this part of their website: https://spiceology.com/collaborations/ they have colabs with various "online" chefs who are using the spice mixes in their videos. I'm 100% sure this works really well for them.

You should obviously run your own ad campaigns too, and I would suggest to take the video route... team up with some skilled chef(s) and have them cook some dishes for you, using your spices and rubs. TikTok would be great for this too, maybe even better than google ads.

10-07-2021 06:19 PM #4 wisdompower (Veteran Member)

Quote Originally Posted by frank_ View Post
don't want to discourage you, but you are over-simplifying a really complex skill set... I have 4 years of experience as a google ads media buyer, I worked for agencies and as a freelancer, and my focus is ecommerce only, just to clarify my position.
Partly agree. Simple, yet not so simple and one can end up losing a lot of money overnight! But again, one has to start somewhere. With the right guidance.. why not get to a flying start?! But if one is misled, it can be a horrendous experience. And I understand what you saying...

10-07-2021 06:22 PM #5 wisdompower (Veteran Member)

Quote Originally Posted by greg_kayman View Post
Hey guys,
Me and my partners just launched a new company for rubs and spices in the Netherlands.
I'm looking for beginners guide to do Ecommerce marketing using Google Search campaigns.
Can you hook me up with a good tutorial for beginners? (as well with an optimizations tactics).
I am aware of some cheap $5 courses that are pretty good as I have personally tested them out. If you are interested please ping me with a private message. FYI I am in no way affiliated with those courses, but I have tried them out and it has worked for me.

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