Hi,
If I change my landing page URL and possibly custom domain down the road while campaigns are running, would it negatively affect optimization or something else?
I plan to change the domain for SEO purposes in about 1-2 weeks.
I'm wondering if making changes while campaigns are running could have any negative impact such as resetting optimization data like it does on Facebook, Google ads?
Fyi ad performance often drops after making some changes to them on Google and Facebook ads.
Many thanks!
The first immediate impact is that traffic source could pause campaign while their moderation team checks that the new landing page complies with their rules.
Why don't you leave the campaign running on the old URL? If it's for SEO purpose, you can put 302 redirects on all pages that have backlinks, pointing to the new domain. Or use canonical, even faster. Doing so, you have a smooth transition between both domains.
It seems the biggest no-no on Native is cloaking. Changing a lander too much may trigger that.