Hey guys!
We have a game product, the conversion rate to payers is 0.5-1% depending on the campaign. Previously we optimized our campaigns towards registrations, but with this kind of optimization we face a pretty bad ROI. The game changer for us could be optimization to purchases.
We've tried to do it in several ways: creating display campaings with payment for conversions with actual CPA for payer: they work for a couple of days, but then die if the purchase will not happen. In youtube campaings we set the actual cost per payer as CPA that we want to get but it don't work as well - we see very high cost per registration (10 times higher) and the same conversion rate to payers, so this strategy is not affordable (display with CPC worked the same).
I'd like to ask if it's possible to learn Google to optimize towards payers with this conversion rate and if yes, may be there any tips how to do that.
Thanks in advance!