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Any alternative to "The Optimizer" for managing PUSH campaigns? (13)

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The problem with the optimizer is the they have integrated with only mainstream push networks and there are many other push ads networks that they don't cover. I have asked their founder to add new networks multiple times, but their team is very slow at work and i don't see it happening anytime soon.

And the worst thing is there is no other alternative to "the opimizer" for automating push campaigns.

Currently, i am running traffic in 11-12 networks, and optimizer covers only 3-4 of them. So, for the rest 8/9 networks, i have to manually blacklist the source ids and manually pause or change the bid of the campaigns.

I literally waste 1-2 hours of my time doing this everyday. If i don't do it, i lose money on bad sources.

Has anyone had this problem? Knows any solution to it?

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TheOptimizer has integrations for tons of stuff... if there's a push network they don't cover its probably because the dev time it would take to integrate it isn't worth the potential revenue it would provide them... its not like there's that many of us using these random native+push networks... pretty small club, as it were

So yeah if its a really obscure network that TheOptimizer doesn't cover, your only option would be to hire a dev yourself I guess, or convince the push network to create automatic blacklisting rules in their ux :/

I'm not aware of any alternatives to TheOptimizer in the push world. If there are any @jaybot might know, but I'm guessing its just TheOptimizer.

I hear ya though it is always frustrating when you find some really good niche or traffic source or vertical but there's just not the infrastructure in place to fully take advantage of it...

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The ad network won't make any chances for me. Plus, i can't hire a dev to make a clone of "the optimizer" because it's expensive to do so.
I can limit myself and work with only big push ads networks, but then i'll miss the opportunity to make those extra bucks...that i can get with these small networks(whose integration optimizer doesn't provide)
So, manually blacklisting is the only option i see.
do you manually blacklist your source ids or you have automated everything?

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Well I only run native but in my case, but when I run on networks like Revcontent that require a lot of widget blocking I use TheOptimizer.

But yeah, I guess you could also hire a VA to do it... I know of a big native outfit that just used VA's for years and did all their widget-blocking manually... although certainly that option doesn't compare to having it automated like TheOptimizer...

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i have been thinking to try natives for last 1 year as i have reached saturation point with push. Can you tell, how many months/years did it take you to go from 0 to consistent profitability in natives?

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If you click on my name and find my thread called 'Serial entrepreneur jumping into everything paid ads' or something like that, you can see my full progress from beginner to profits to now, etc.

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I'm not an expert on Push by any means, but yeah...

TheOptimizer for Push/Pops has quite a few networks, but yes, not everything.

Some networks don't even have available API for them to work with.

But many do. And using someting like postman you can hook into their API and start setting up your own rules if you want to get a bit dirty with some scripts/code.

Also, as @jack_l said, many sources have their own optimizing rules as well to use.

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You could also offer to help pay the dev time for The Optimizer to add the networks you want. That would probably motivate them to push your target networks further up the list.

Of course, it is a double-edged sword. Being added to The Optimizer means that more people will know about these smaller networks and you could end up with more competition.

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I don´t think there is a service that supports more platforms than Optimizer.

The thing is that Optimizer can only add platforms with an API that allows to make changes to campaigns.

Many platforms have no API at all or only a reporting API, this won´t work for Optimizer.

You can ask @platinum if specific sources can be added and if it´s possible maybe they can add it.

Apart from this there are several trafficsources with inbuilt auto optimization features.

Correct, this is why I rather try to code sulutions for such platforms myself.

This can be a huge competitive advantage

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This is likely the reason why at least some of those networks are not integrated with the optimizer. They need to provide a product that you can literally rely with your money on, so if proper API based integration is not possible, I'm not surprised they chose not to do it at all.

Let's wait for what @platinum can tell us about it

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Agree with that. I did a full review of 33 Push networks in January, focusing on the APIs. 12 had no formal API, 5-6 had a reporting API to get stats, but not allowing any optimization. Less than half had a decent API one could use to automate most of the media buying.

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is there anyone else apart from me who does manual blacklisting(of sources) everyday?

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I'm not running push campaigns, but as for my banner campaigns, when I'm running RON I have to manually block stuff pretty much daily as well, it's quite normal in the AM world.

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